Browse Title Index


 
Issue Title
 
Vol 1, No 1 (2013) OS NOVOS MEDIA NO UNIVERSO POLÍTICO: SOCIEDADE CIVIL E PARTICIPAÇÃO POLÍTICA Abstract   PDF
Ana Isabel Vale Canavarro
 
Vol 4, No 7 (2016) Papel dos Blogs de Moda na Geração de Eletronic Word of Mouth (EWOM): Uma análise baseada no Technology Acceptance Model. Abstract   PDF (Português (Portugal))
José Freitas Santos, Marta Costa
 
No 1 (2016): Special Number QRMCNM Performatividad y Disputa digitalmente aumentada en el Espacio Público de Santiago de Chile: Fotoetnografía y análisis de la Marcha del Orgullo Gay. Abstract   PDF (Português (Portugal))
Pablo Hermansen, Roberto Fernández
 
No 7 (2020): Special Number QRMCNM Pesquisa Qualitativa, Comunicação e Gestão de Propostas de Valor Abstract   PDF (Português (Portugal))
Paulo Alexandre de Castro, Ana Carolina Temer, Maria Helena Carvalho da Silva, Jorge Remondes
 
Vol 5, No 8 (2017) Popularity and Activity in Social Networks: An analysis of their impact on chinese online series. Abstract   PDF   PDF
Danqing Wang, Juan A. García
 
Vol 5, No 8 (2017) Predicting Facebook Fans’ Continuance Intention to Interact with Facebook Hospitality Company Fan Pages Abstract   PDF
Hsiu-Yuan Wang
 
Vol 2, No 3 (2014) Presença das 500 Maiores e Melhores Empresas Portuguesas nas Redes Sociais: Um Estudo Exploratório. Abstract   PDF (Português (Portugal))
José Freitas Santos, Joana Monteiro Pereira
 
Vol 7, No 12 (2019) Price and Marketing Strategy in Tourism Contexts: A preliminary study to mitigating seasonality Abstract   PDF   PDF
César Lapa Barros, Bruno Miguel Sousa
 
Vol 7, No 13 (2019) Producers of Popular Science Web Videos – Between New Professionalism and Old Gender Issues Abstract   PDF
Jesús Muñoz Morcillo, Klemens Klemens Czurda, Andrea Geipel, Caroline Robertson-von Trotha
 
Vol 10, No 18 (2022) Product and Service Orientation on Social Media in Restaurant Communication Abstract   PDF
Andrzej Szymkowiak, Marcin Adam Antoniak, Natalia Doruch
 
Vol 3, No 5 (2015) QR Code adoption and mobile marketing practices in Portugal: An empirical study Abstract   PDF   PDF
José Freitas Santos
 
Vol 10, No 19 (2022) Quantitative and Qualitative Studies in Communication and Marketing Research Abstract   PDF
Jorge Remondes
 
No 9 (2021): Special Number SM Relationship Between Green Marketing Mix and Consumer Behavior: A study of hospitably firms in North India Abstract   PDF
Lakhvinder Singh
 
Vol 11, No 20 (2023) Research Papers on Consumer Behavior and Digital Marketing Abstract   PDF
Jorge Remondes
 
No 16 (2025): Special Number MBP Responsiveness of Petroleum Profit Tax to Foreign Direct Investment in Africa, Case Study Of Nigeria and Algeria Abstract   PDF
Nassour Abdelkader, Udeme Okon Efanga, Abed Abdelkrim Gherici
 
No 16 (2025): Special Number MBP Rethinking Marketing and Communication in the Digital Era: Innovation, Sustainability, and Inclusion in Focus Abstract   PDF
Ana Pinto Borges, Elvira Vieira, Jorge Remondes, Paula Rodrigues, Viktorija Skvarciany
 
No 12 (2023): Special Number CPDP Review of Issues on Data Security Cybercrimes and Image: The Nigerian Case. Abstract   PDF
Dauda ADEGOKE ADEJUMO
 
Vol 7, No 12 (2019) Revitalizing Brand Loyalty through Social Media Communication: A double mediation survey Abstract   PDF
Aasir Ali
 
Vol 2, No 3 (2014) Searching for Events through Social Media: An Exploratory Study Abstract   PDF
Jose Pedro Ribeiro, João Paulo Peixoto
 
Vol 10, No 19 (2022) Segmentation and the Key Communication Channels to Promote a Music Festival – The NOS Primavera Sound Case Study Abstract   PDF
António Lopes de Almeida, Elvira Vieira, Ana Pinto Borges
 
Vol 9, No 16 (2021) Segmentos de Jovens Consumidores e a Influência dos Canais Digitais na Indústria da Moda Abstract   PDF (Português (Portugal))
Sandrina Francisca Teixeira, Paulo Ribeiro Cardoso, Ana Luísa Santos
 
Vol 10, No 18 (2022) Self-Esteem, Risk-version and Post Purchase Regrets: Moderating effect of Demographics in Sri Lankan Shopping Malls Abstract   PDF
Aruni Shashikala Ekanayake, E.A.C.P. Karunarathne
 
No 13 (2023): Special Number SM Service Delight and Brand Love: Its’ Impact on Premium Price and Word-of-Mouth Abstract   PDF
Inês Veiga Pereira, Joana Araújo, João Abel Simões
 
No 13 (2023): Special Number SM Services Marketing: Where Are We Now? Abstract   PDF
Amélia Brandão, Paolo Popoli, Jorge Remondes
 
Vol 11, No 21 (2023) Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook Community Page Abstract   PDF
Tomás Baviera, Sergio Rodríguez Rodríguez
 
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