Browse Title Index


 
Issue Title
 
Vol 3, No 4 (2015) The brand management: a perspective applied in the context of sports media Abstract   PDF
Bruno Miguel Sousa, Joaquim Silva
 
Vol 11, No 21 (2023) The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game Abstract   PDF   PDF
Parisa Ghandvar, Naser Azad, Abdollah Naami, Fataneh Alizadeh Meshkani
 
Vol 8, No 14 (2020) The Effect of Applying Quality Assurance in Hotel Services on Customers’ Satisfaction Abstract   PDF
Odai Falah Mohammad AL-Ghaswyneh
 
Vol 9, No 16 (2021) The Effect of Cultural Orientation and Country of Origin Image on Purchase Intention Abstract   PDF
Amal Khouaja
 
Vol 11, No 20 (2023) The effects of Social Media Marketing on Consumers Buying Decision Making Processes evidence from College of Business and Economics Students, Bahir Dar University, Ethiopia Abstract   PDF
Tsadiku Setegne Dessie, Abaynesh Degu Bayile, Ahmed Mohammed Yimer, Mekdes Birara Amera
 
Vol 6, No 11 (2018) The Efficiency of Listening Tools’ Usage in Customer Relationship Management: The case of telecom companies. Abstract   PDF
Saleh Alwahaishi, Amine Nehari Talet
 
Vol 9, No 16 (2021) The Growing Publication of Scientific Articles on Marketing and Digital Communication Abstract   PDF
Jorge Remondes
 
Vol 2, No 2 (2014) The Impact of Different TV Commercial Executional Cues on the Awareness of the Brand Facebook Profile: an empirical study with young adults. Abstract   PDF
Luisa Agante, Luca Sigot, Michelle Quintano
 
Vol 10, No 18 (2022) The Impact of Social Media Influencers on Brand Awareness, Image and Trust in their Sponsored Content: An Empirical Study from Georgian Social Media Users Abstract   PDF
Arian Matin, Tornike Khoshtaria, Nugzar Todua
 
Vol 10, No 18 (2022) The Impact of Social Media on Marketing Communication Management Abstract   PDF
Jorge Remondes
 
No 14 (2024): Special Number MD The Impact of Visual Content Marketing on Customer Purchasing Behavior: Evidence from Pakistan’s Fashion Industry. Abstract   PDF
Zahid . Hussain, Muhammad Ussama Majeed, Arman Khan
 
No 13 (2023): Special Number SM The Importance of Social Identification through Digital Marketing to Cultivate Emotional Attachment towards the Brand: Evidence from the Real Madrid, F.C. Abstract   PDF
Veronica Baena
 
Vol 4, No 6 (2016) The Influence of Need for Touch in Multichannel Purchasing Behaviour. An approach based on its instrumental and autotelic dimensions and consumer´s shopping task Abstract   PDF
Roberto Manzano, Magdalena Ferran, Diana Gavilan, Maria Avello, Carmen Abril
 
Vol 4, No 7 (2016) The Influence of Risks Perception on the Purchase of Ecological Personal Care Products Abstract   PDF
Carolina Afonso, Helena Gonçalves, Diana Gavilán, Jesús García-Madariaga
 
No 8 (2020): Special Number SMM The Influence of Social Media Friendship on Brand Awareness and Purchase Intention: Evidence from young adult consumers Abstract   PDF
Yusuf Bilgin
 
No 8 (2020): Special Number SMM The Influence of Social Media on Nutritional Behavior and Purchase Intention Among Millennials Abstract   PDF
Moudi Almousa, Amani Alsaikhan, Amal Aloud
 
No 2 (2017): Special Number MDB The influence of WOM and Peer Interaction in the Decision-Making Process of Generation Z within the family Abstract   PDF
Marta Cruz, Susana Costa e Silva, Joana César Machado
 
Vol 11, No 20 (2023) The Mediating Effect of Trust and Perceived Value on the Relationship between Corporate Image and Online Shopping Intention: A Study on Consumer Durables. Abstract   PDF
Osman Gök, Pervin Ersoy, Gülmüş Börühan
 
Vol 3, No 5 (2015) The newsletter in the context of Public Relations and Digital Communication Abstract   PDF (Português (Portugal))
Sandrina Teixeira, Paulo Cardoso, Nádia Pimenta
 
Vol 4, No 6 (2016) The Next Revolution in Mass Customization: An insight into the sneaker market. Abstract   PDF
Verónica Baena
 
No 9 (2021): Special Number SM The Participation of Manufacturing Employees in Workplace Health Promotion Programmes: Determinants and barriers Abstract   PDF
Małgorzata Budzanowska-Drzewiecka, Monika Ptaszyńska, Justyna M. Bugaj
 
No 2 (2017): Special Number MDB The Role of Digital Marketing: A perspective from Porto Hotels’ Managers. Abstract   PDF
Rita Abreu Leite, António Azevedo
 
Vol 8, No 15 (2020) The Role of Relationship Marketing on the Web Abstract   PDF
Jorge Remondes
 
Vol 6, No 10 (2018) The Role of the Positive Switching Costs in the Insurance Industry Abstract   PDF
Anabela Marcos
 
Vol 9, No 16 (2021) The Role of User Generated Content in Shaping a Business’s Reputation on Social Media: Moderating role of trust propensity Abstract   PDF
Muhammad Naeem Khan, Mahwish J Khan, Sadaf Kashif
 
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