|
Issue |
Title |
|
No 13 (2023): Special Number SM |
Services Marketing: Where Are We Now? |
Abstract
PDF
|
Amélia Brandão, Paolo Popoli, Jorge Remondes |
|
Vol 11, No 21 (2023) |
Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook Community Page |
Abstract
PDF
|
Tomás Baviera, Sergio Rodríguez Rodríguez |
|
Vol 10, No 18 (2022) |
Short-Form Video App Dependency: The Role of Neuroticism, Lower Life Satisfaction, and Fear of Missing Out |
Abstract
PDF
|
Donghwa Chung |
|
No 8 (2020): Special Number SMM |
Social Media Marketing: Strategies, practices and social impacts |
Abstract
PDF
|
José Alberto Claro, Inês Amaral, Jorge Remondes, Paulo Madeira |
|
No 8 (2020): Special Number SMM |
Social Media Usage Practices of Luxury Automobile Consumers |
Abstract
PDF
|
Sevilay Ulas |
|
No 1 (2016): Special Number QRMCNM |
Social Media: Facebook and Police Major Planning Events. |
Abstract
PDF (Português (Portugal))
|
Sónia Morgado, Rui Ferraz |
|
Vol 8, No 14 (2020) |
Social Media: The transversality of digital communication |
Abstract
PDF
|
Jorge Remondes |
|
Vol 2, No 2 (2014) |
Socially Responsible Internal Communication? Analysing the Combined Effect of CSR and Internal Communication on Employees' Affective Bond to Organization. |
Abstract
PDF
|
Daniel Gomes, Vanda Asseiro, Neuza Ribeiro |
|
No 13 (2023): Special Number SM |
Strategies of Marketing in the Internationalization Process of SME: A Case Study on B2B Context |
Abstract
PDF
|
Cláudia Pires Ribau |
|
No 14 (2024): Special Number MD |
Studies on the Intersection of Marketing and Design: Trends and Impacts on Consumer Behaviour. |
Abstract
PDF
|
Sandrina Teixeira, Ana Lima, Luisa do Valle, Jorge Remondes, Manuel Sousa Pereira |
|
No 9 (2021): Special Number SM |
Sustainable Business Practices and Supply Chain Negative Outcomes |
Abstract
PDF
|
Liane Pinho Santos, João F. Proença |
|
No 9 (2021): Special Number SM |
Sustentabilidade Ambiental na Indústria Hoteleira: Uma perspetiva dos gestores de hotéis ecológicos em Portugal |
Abstract
PDF (Português (Portugal))
|
Sandra Ferreira, Olga Pereira, Cláudia Simões |
|
Vol 12, No 22 (2024) |
Temporal Distance and Message Concreteness in Facebook Ads: The Moderating Effects of Social Distance. |
Abstract
PDF
|
Fei Xue, Lijie Zhou |
|
No 9 (2021): Special Number SM |
Tesla, SpaceX e Hyperloop: A sustentabilidade enquanto mentalidade relacionada com tecnologia |
Abstract
PDF (Português (Portugal))
|
Suzana Cohen |
|
Vol 3, No 4 (2015) |
The brand management: a perspective applied in the context of sports media |
Abstract
PDF
|
Bruno Miguel Sousa, Joaquim Silva |
|
Vol 11, No 21 (2023) |
The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game |
Abstract
PDF
PDF
|
Parisa Ghandvar, Naser Azad, Abdollah Naami, Fataneh Alizadeh Meshkani |
|
Vol 8, No 14 (2020) |
The Effect of Applying Quality Assurance in Hotel Services on Customers’ Satisfaction |
Abstract
PDF
|
Odai Falah Mohammad AL-Ghaswyneh |
|
Vol 9, No 16 (2021) |
The Effect of Cultural Orientation and Country of Origin Image on Purchase Intention |
Abstract
PDF
|
Amal Khouaja |
|
Vol 12, No 23 (2024) |
The Effect of Television Advertising on Students’ Buying Behavior: Study on Preparatory and Secondary School in Woldia Town, Evidence from Ethiopia. |
Abstract
PDF
|
Ahmed Mohammed Yimer, Habtamu Getachew Tegegne, Dagmawi Mandefro Abebe |
|
Vol 11, No 20 (2023) |
The effects of Social Media Marketing on Consumers Buying Decision Making Processes evidence from College of Business and Economics Students, Bahir Dar University, Ethiopia |
Abstract
PDF
|
Tsadiku Setegne Dessie, Abaynesh Degu Bayile, Ahmed Mohammed Yimer, Mekdes Birara Amera |
|
Vol 6, No 11 (2018) |
The Efficiency of Listening Tools’ Usage in Customer Relationship Management: The case of telecom companies. |
Abstract
PDF
|
Saleh Alwahaishi, Amine Nehari Talet |
|
Vol 9, No 16 (2021) |
The Growing Publication of Scientific Articles on Marketing and Digital Communication |
Abstract
PDF
|
Jorge Remondes |
|
Vol 2, No 2 (2014) |
The Impact of Different TV Commercial Executional Cues on the Awareness of the Brand Facebook Profile: an empirical study with young adults. |
Abstract
PDF
|
Luisa Agante, Luca Sigot, Michelle Quintano |
|
Vol 12, No 23 (2024) |
The Impact of Electronic Word of Mouth (eWOM) on Visit Intention within the Framework of the Information Adoption Model: A Study on Instagram Users. |
Abstract
PDF
|
Kamil Çelik, Ahmet Aslan |
|
Vol 10, No 18 (2022) |
The Impact of Social Media Influencers on Brand Awareness, Image and Trust in their Sponsored Content: An Empirical Study from Georgian Social Media Users |
Abstract
PDF
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Arian Matin, Tornike Khoshtaria, Nugzar Todua |
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