Browse Title Index


 
Issue Title
 
Vol 11, No 20 (2023) Research Papers on Consumer Behavior and Digital Marketing Abstract   PDF
Jorge Remondes
 
No 12 (2023): Special Number CPDP Review of Issues on Data Security Cybercrimes and Image: The Nigerian Case. Abstract   PDF
Dauda ADEGOKE ADEJUMO
 
Vol 7, No 12 (2019) Revitalizing Brand Loyalty through Social Media Communication: A double mediation survey Abstract   PDF
Aasir Ali
 
Vol 2, No 3 (2014) Searching for Events through Social Media: An Exploratory Study Abstract   PDF
Jose Pedro Ribeiro, João Paulo Peixoto
 
Vol 10, No 19 (2022) Segmentation and the Key Communication Channels to Promote a Music Festival – The NOS Primavera Sound Case Study Abstract   PDF
António Lopes de Almeida, Elvira Vieira, Ana Pinto Borges
 
Vol 9, No 16 (2021) Segmentos de Jovens Consumidores e a Influência dos Canais Digitais na Indústria da Moda Abstract   PDF (Português (Portugal))
Sandrina Francisca Teixeira, Paulo Ribeiro Cardoso, Ana Luísa Santos
 
Vol 10, No 18 (2022) Self-Esteem, Risk-version and Post Purchase Regrets: Moderating effect of Demographics in Sri Lankan Shopping Malls Abstract   PDF
Aruni Shashikala Ekanayake, E.A.C.P. Karunarathne
 
No 13 (2023): Special Number SM Service Delight and Brand Love: Its’ Impact on Premium Price and Word-of-Mouth Abstract   PDF
Inês Veiga Pereira, Joana Araújo, João Abel Simões
 
No 13 (2023): Special Number SM Services Marketing: Where Are We Now? Abstract   PDF
Amélia Brandão, Paolo Popoli, Jorge Remondes
 
Vol 11, No 21 (2023) Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook Community Page Abstract   PDF
Tomás Baviera, Sergio Rodríguez Rodríguez
 
Vol 10, No 18 (2022) Short-Form Video App Dependency: The Role of Neuroticism, Lower Life Satisfaction, and Fear of Missing Out Abstract   PDF
Donghwa Chung
 
No 8 (2020): Special Number SMM Social Media Marketing: Strategies, practices and social impacts Abstract   PDF
José Alberto Claro, Inês Amaral, Jorge Remondes, Paulo Madeira
 
No 8 (2020): Special Number SMM Social Media Usage Practices of Luxury Automobile Consumers Abstract   PDF
Sevilay Ulas
 
No 1 (2016): Special Number QRMCNM Social Media: Facebook and Police Major Planning Events. Abstract   PDF (Português (Portugal))
Sónia Morgado, Rui Ferraz
 
Vol 8, No 14 (2020) Social Media: The transversality of digital communication Abstract   PDF
Jorge Remondes
 
Vol 2, No 2 (2014) Socially Responsible Internal Communication? Analysing the Combined Effect of CSR and Internal Communication on Employees' Affective Bond to Organization. Abstract   PDF
Daniel Gomes, Vanda Asseiro, Neuza Ribeiro
 
No 13 (2023): Special Number SM Strategies of Marketing in the Internationalization Process of SME: A Case Study on B2B Context Abstract   PDF
Cláudia Pires Ribau
 
No 9 (2021): Special Number SM Sustainable Business Practices and Supply Chain Negative Outcomes Abstract   PDF
Liane Pinho Santos, João F. Proença
 
No 9 (2021): Special Number SM Sustentabilidade Ambiental na Indústria Hoteleira: Uma perspetiva dos gestores de hotéis ecológicos em Portugal Abstract   PDF (Português (Portugal))
Sandra Ferreira, Olga Pereira, Cláudia Simões
 
No 9 (2021): Special Number SM Tesla, SpaceX e Hyperloop: A sustentabilidade enquanto mentalidade relacionada com tecnologia Abstract   PDF (Português (Portugal))
Suzana Cohen
 
Vol 3, No 4 (2015) The brand management: a perspective applied in the context of sports media Abstract   PDF
Bruno Miguel Sousa, Joaquim Silva
 
Vol 11, No 21 (2023) The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game Abstract   PDF   PDF
Parisa Ghandvar, Naser Azad, Abdollah Naami, Fataneh Alizadeh Meshkani
 
Vol 8, No 14 (2020) The Effect of Applying Quality Assurance in Hotel Services on Customers’ Satisfaction Abstract   PDF
Odai Falah Mohammad AL-Ghaswyneh
 
Vol 9, No 16 (2021) The Effect of Cultural Orientation and Country of Origin Image on Purchase Intention Abstract   PDF
Amal Khouaja
 
Vol 11, No 20 (2023) The effects of Social Media Marketing on Consumers Buying Decision Making Processes evidence from College of Business and Economics Students, Bahir Dar University, Ethiopia Abstract   PDF
Tsadiku Setegne Dessie, Abaynesh Degu Bayile, Ahmed Mohammed Yimer, Mekdes Birara Amera
 
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