|
Issue |
Title |
|
Vol 11, No 20 (2023) |
Research Papers on Consumer Behavior and Digital Marketing |
Abstract
PDF
|
Jorge Remondes |
|
No 12 (2023): Special Number CPDP |
Review of Issues on Data Security Cybercrimes and Image: The Nigerian Case. |
Abstract
PDF
|
Dauda ADEGOKE ADEJUMO |
|
Vol 7, No 12 (2019) |
Revitalizing Brand Loyalty through Social Media Communication: A double mediation survey |
Abstract
PDF
|
Aasir Ali |
|
Vol 2, No 3 (2014) |
Searching for Events through Social Media: An Exploratory Study |
Abstract
PDF
|
Jose Pedro Ribeiro, João Paulo Peixoto |
|
Vol 10, No 19 (2022) |
Segmentation and the Key Communication Channels to Promote a Music Festival – The NOS Primavera Sound Case Study |
Abstract
PDF
|
António Lopes de Almeida, Elvira Vieira, Ana Pinto Borges |
|
Vol 9, No 16 (2021) |
Segmentos de Jovens Consumidores e a Influência dos Canais Digitais na Indústria da Moda |
Abstract
PDF (Português (Portugal))
|
Sandrina Francisca Teixeira, Paulo Ribeiro Cardoso, Ana Luísa Santos |
|
Vol 10, No 18 (2022) |
Self-Esteem, Risk-version and Post Purchase Regrets: Moderating effect of Demographics in Sri Lankan Shopping Malls |
Abstract
PDF
|
Aruni Shashikala Ekanayake, E.A.C.P. Karunarathne |
|
No 13 (2023): Special Number SM |
Service Delight and Brand Love: Its’ Impact on Premium Price and Word-of-Mouth |
Abstract
PDF
|
Inês Veiga Pereira, Joana Araújo, João Abel Simões |
|
No 13 (2023): Special Number SM |
Services Marketing: Where Are We Now? |
Abstract
PDF
|
Amélia Brandão, Paolo Popoli, Jorge Remondes |
|
Vol 11, No 21 (2023) |
Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook Community Page |
Abstract
PDF
|
Tomás Baviera, Sergio Rodríguez Rodríguez |
|
Vol 10, No 18 (2022) |
Short-Form Video App Dependency: The Role of Neuroticism, Lower Life Satisfaction, and Fear of Missing Out |
Abstract
PDF
|
Donghwa Chung |
|
No 8 (2020): Special Number SMM |
Social Media Marketing: Strategies, practices and social impacts |
Abstract
PDF
|
José Alberto Claro, Inês Amaral, Jorge Remondes, Paulo Madeira |
|
No 8 (2020): Special Number SMM |
Social Media Usage Practices of Luxury Automobile Consumers |
Abstract
PDF
|
Sevilay Ulas |
|
No 1 (2016): Special Number QRMCNM |
Social Media: Facebook and Police Major Planning Events. |
Abstract
PDF (Português (Portugal))
|
Sónia Morgado, Rui Ferraz |
|
Vol 8, No 14 (2020) |
Social Media: The transversality of digital communication |
Abstract
PDF
|
Jorge Remondes |
|
Vol 2, No 2 (2014) |
Socially Responsible Internal Communication? Analysing the Combined Effect of CSR and Internal Communication on Employees' Affective Bond to Organization. |
Abstract
PDF
|
Daniel Gomes, Vanda Asseiro, Neuza Ribeiro |
|
No 13 (2023): Special Number SM |
Strategies of Marketing in the Internationalization Process of SME: A Case Study on B2B Context |
Abstract
PDF
|
Cláudia Pires Ribau |
|
No 9 (2021): Special Number SM |
Sustainable Business Practices and Supply Chain Negative Outcomes |
Abstract
PDF
|
Liane Pinho Santos, João F. Proença |
|
No 9 (2021): Special Number SM |
Sustentabilidade Ambiental na Indústria Hoteleira: Uma perspetiva dos gestores de hotéis ecológicos em Portugal |
Abstract
PDF (Português (Portugal))
|
Sandra Ferreira, Olga Pereira, Cláudia Simões |
|
No 9 (2021): Special Number SM |
Tesla, SpaceX e Hyperloop: A sustentabilidade enquanto mentalidade relacionada com tecnologia |
Abstract
PDF (Português (Portugal))
|
Suzana Cohen |
|
Vol 3, No 4 (2015) |
The brand management: a perspective applied in the context of sports media |
Abstract
PDF
|
Bruno Miguel Sousa, Joaquim Silva |
|
Vol 11, No 21 (2023) |
The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game |
Abstract
PDF
PDF
|
Parisa Ghandvar, Naser Azad, Abdollah Naami, Fataneh Alizadeh Meshkani |
|
Vol 8, No 14 (2020) |
The Effect of Applying Quality Assurance in Hotel Services on Customers’ Satisfaction |
Abstract
PDF
|
Odai Falah Mohammad AL-Ghaswyneh |
|
Vol 9, No 16 (2021) |
The Effect of Cultural Orientation and Country of Origin Image on Purchase Intention |
Abstract
PDF
|
Amal Khouaja |
|
Vol 11, No 20 (2023) |
The effects of Social Media Marketing on Consumers Buying Decision Making Processes evidence from College of Business and Economics Students, Bahir Dar University, Ethiopia |
Abstract
PDF
|
Tsadiku Setegne Dessie, Abaynesh Degu Bayile, Ahmed Mohammed Yimer, Mekdes Birara Amera |
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