Vol 9, No 16 (2021)

Table of Contents

Editorial

The Growing Publication of Scientific Articles on Marketing and Digital Communication
Jorge Remondes
PDF

Articles

Moderate Effect of Satisfaction on Intention to Follow Business Profiles on Instagram
Marcin Lenartowicz, Artur Strzelecki
PDF
Brand knowledge and Satisfaction Explained by the Attributes of a Regional Food Product
Ana Pinto Borges, Elvira Vieira, Paula Rodrigues, Victor Tavares
PDF
Application of the Marketing Innovation in the Museum Market
Magdalena Sawczuk
PDF
The Effect of Cultural Orientation and Country of Origin Image on Purchase Intention
Amal Khouaja
PDF
The Role of User Generated Content in Shaping a Business’s Reputation on Social Media: Moderating role of trust propensity
Muhammad Naeem Khan, Mahwish J Khan, Sadaf Kashif
PDF
Segmentos de Jovens Consumidores e a Influência dos Canais Digitais na Indústria da Moda
Sandrina Francisca Teixeira, Paulo Ribeiro Cardoso, Ana Luísa Santos
PDF (Português (Portugal))