Sandrina Teixeira, Porto Accounting and Business School, Polytechnic of Porto, Portugal

Ana Lima, Porto Accounting and Business School, Polytechnic of Porto, Portugal

Luísa do Valle, Porto Business School, Portugal

Jorge Remondes, U3is, Porto Accounting and Business School, Polytechnic of Porto, Portugal

Manuel Sousa Pereira, Polytechnic of Viana do Castelo, Portugal

How does design interact with Marketing? Abecassis-Moedas, C. (2019) concluded through his research that there must be a commitment between design and brands. In strategic terms and according to Mohamed, K., & Adiloglu, F. (2023) brands can differentiate themselves from competitors. Design elements that are distinctive, memorable, and on-brand values can help brands stand out in a crowded market. Branding, an essential marketing resource, must be managed rigorously.

Today, design is not confined to the development of new products or services in marketing, but brings together all activities that affect the performance and appearance of the brand (Vilar, E. T., 2014). The need to resort to design is based on four areas: (1) Products and services, (2) Spaces and equipment; (3) Communication and information systems, and (4) Visual identity. In this line of pointing the Design Management Institute states that design consists of the development, organization, planning, and control of resources related to the human use of products, communications, and environments. 

Hence, the International Journal of Marketing Communication and New Media invites researchers to submit original, previously unpublished, and complete manuscripts, prepared according to the journal’s guidelines. Accepted languages include English, French, Portuguese, and Spanish.

Possible topics for this special number include but are not limited to: 

-       Marketing and Design

-       Product Design

-       Space and Equipment Design

-       Communication Design

-       Visual Identity

-       Webdesign

-       Campaigns

-       Graphic Design

-       Visual Content Marketing

-       Design Vídeos

-       Branding

-       Digital Branding


Deadline for submission: February 28, 2024 

Acceptance notification: April 30, 2024

Publication: May 30, 2024


Abecassis-Moedas, C. (2019). O papel do design na inovação. Lisboa: Universidade Católica Editora.

Design Management Institute:

Mohamed, K., & Adiloglu, F. (2023). Analyzing the Role of Gestalt Elements and Design Principles in Logo and Branding. International Journal of Communication and Media Science, 10(2), 33-44.

Vilar, E. T. (2014). Design Et Al. Lisboa: D. Quixote.

Posted: 2023-11-02
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