International Journal of Marketing, Communication and New Media

The academic journal International Journal of Marketing, Communication and New Media, property of the Instituto Superior de Entre Douro e Vouga (ISVOUGA), is a periodic publication on the web that represents a constant commitment to support research activity. Its foremost objective is to give incentive to research in the areas of marketing, communication and new media.

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Vol 10, No 19 (2022)

Table of Contents

Editorial

Quantitative and Qualitative Studies in Communication and Marketing Research
Jorge Remondes
PDF

Articles

Segmentation and the Key Communication Channels to Promote a Music Festival – The NOS Primavera Sound Case Study
António Lopes de Almeida, Elvira Vieira, Ana Pinto Borges
PDF
Knowledge Management and Marketing Innovation Impact on Manufacturing Firms Performance in Ethiopia
Elias Shetemam Beshir, Bayelign Abebe Zelalem
PDF
Investigation of Online Shopping Cart Abandonment on the Perspective of E- Procrastination Behavior
CANAN ARMAĞAN, Sevtap ÜNAL
PDF
Examining the Visual Impact of Object Typeface on Event Participation
Chimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir
PDF
Exploring the Impact of Remuneration on Advertising Value & Attitudes: A Perspective During the Covid-19 Crises
Qazi Mohammed Ahmed, Muhammad Arsalan Nazir, Osman Sadiq Paracha
PDF
A Importância da Comunicação no Contexto da Profissão Contabilística em Portugal
Carlos Quelhas Martins, Ana Dias Covas, José Silva Ribeiro, Vasco Salazar Soares
PDF (Português (Portugal))
Digital Media Influencers: A Systematic Literature Review
Francisco Adriano Lima, Amélia Maria Brandão
PDF (Português (Portugal))
Business-Consumer Communication: A Qualitative Study on Brand Equity Approach Maternity Care
Gintarė Žemaitaitienė, Vestina Vainauskienė, Auksė Blažėnaitė
PDF