International Journal of Marketing, Communication and New Media

The academic journal International Journal of Marketing, Communication and New Media, property of the Instituto Superior de Entre Douro e Vouga (ISVOUGA), is a periodic publication on the web that represents a constant commitment to support research activity. Its foremost objective is to give incentive to research in the areas of marketing, communication and new media.

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No 14 (2024): Special Number MD

Table of Contents

Editorial

Studies on the Intersection of Marketing and Design: Trends and Impacts on Consumer Behaviour.
Sandrina Teixeira, Ana Lima, Luisa do Valle, Jorge Remondes, Manuel Sousa Pereira
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Articles

The Impact of Visual Content Marketing on Customer Purchasing Behavior: Evidence from Pakistan’s Fashion Industry.
Zahid . Hussain, Muhammad Ussama Majeed, Arman Khan
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Design Complexity: Assessing Cross-Modal Correspondence between Complex Food Images and the Desire to Eat.
Chimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir, Emem Chimeziem Elijah
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Brand Management and Firms’ Performance: Systematic Review.
Shimekit Kelkay Eshete, Shimels Zewdie Worke
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Brand Revitalization of the Declining Mobile Phone Brand via Brand Ambassadors and Product Innovation.
Syed Ali Abbas
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Enhancing Brand Reliance: Unraveling the Impact of Brand Image and Trust on Online Repurchases in the Tourism Sector.
Chudamani Sriramneni, Babu GNPV, Suman Datta Sriramaneni
PDF