International Journal of Marketing, Communication and New Media

The academic journal International Journal of Marketing, Communication and New Media, property of the Instituto Superior de Entre Douro e Vouga (ISVOUGA), is a periodic publication on the web that represents a constant commitment to support research activity. Its foremost objective is to give incentive to research in the areas of marketing, communication and new media.

Announcements

 

CALL FOR PAPERS FOR A SPECIAL ISSUE ON INTERNATIONAL MARKETING

  

GUEST EDITORS 

Pedro Mendonça Silva, Porto Accounting and Business School, Polytechnic of Porto, Portugal

José Duarte Santos, Porto Accounting and Business School, Polytechnic of Porto, Portugal

Anabela Fragata, Polytechnic of Viseu, Portugal

Jorge Remondes, Porto Accounting and Business School, Polytechnic of Porto, Portugal

  
Posted: 2024-07-16 More...
 
More Announcements...

No 15 (2024): Special Number MBP

Table of Contents

Editorial

Marketing & Business Perspectives: Fostering AI as a Tool for Wellbeing.
Jorge Remondes, Luisa M. Martinez, Isabel Machado, Ricardo Abreu
PDF

Articles

AI-Driven Consumer Insights in Business: A Systematic Review and Bibliometric Analysis of Opportunities and Challenges.
Albérico Travassos Rosário, Joana Carmo Dias
PDF
The Use of AI as a Tool for Marketing Communication Campaigns: Applied Study of Barbie Selfie-Generator.
Ana Canavarro, Irma Imamovic
PDF
Navigating the AI Revolution: Tools and Skills Transforming Marketing Practices
Giovanna Lacerda, Mafalda Nogueira
PDF
AI-Based Screening for Depression and Social Anxiety Through Eye Tracking: An Exploratory Study.
Karol Chlasta, Katarzyna Wisiecka, Krzysztof Krejtz, Izabela Krejtz
PDF
From Reality to Virtuality: Digital Transformation on Luxury Brand Engagement and Purchase Intention in the Metaverse.
Iasmina Mudava, Luisa M. Martinez, Filipe R. Ramos, Ricardo Abreu
PDF