International Journal of Marketing, Communication and New Media

The academic journal International Journal of Marketing, Communication and New Media, property of the Instituto Superior de Entre Douro e Vouga (ISVOUGA), is a periodic publication on the web that represents a constant commitment to support research activity. Its foremost objective is to give incentive to research in the areas of marketing, communication and new media.





The sixth issue of "International Journal of Marketing, Communication and New Media", will be published in June 2016 by U3IS (Research Unit and the Internationalization of the Institute of Douro and Vouga, Portugal).

The essays may use one the following languages: English, French, Portuguese, and Spanish.

The Editor of "International Journal of Marketing, Communication and New Media" is seeking for original, previously unpublished and completed contributions on the general subject of Marketing, Communication, Advertising, Public Relations and New Media.

Manuscript submission: until, April 30, 2016

Acceptance notification:  May 31, 2016

Publication: June 30, 2016

Working languages: English, French, Spanish and Portuguese.

Paper Submission Guidelines

Posted: 2016-01-02
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Vol 3, No 5 (2015)

Table of Contents


IJMCNM, Vol 3, Issue 5, Jully to December 2015 PDF
Jorge Remondes Sousa


QR Code adoption and mobile marketing practices in Portugal: An empirical study PDF PDF
José Freitas Santos
Construction of educational pathways: Use of Facebook at school PDF (Português (Portugal))
Kalyne Andrade, Andrea Nunes, Everton Ávila
An Application to create and Simulation of didactic games on Internet PDF (Português (Portugal))
Dulcinéia Pires, Sandrerley Pires, Cassiomar Lopes
A mineração de dados como ferramenta na busca de padrões para indicação de leitura literária PDF (Português (Portugal))
Maria Souza
Compra por Impulso: um estudo aplicado ao universo de estudantes do ensino superior PDF (Português (Portugal))
Pedro Manuel Espírito Santo, Patricia Milene Azinheira Cardoso, Lidia Maria Espírito Santo
Vigilância Electrónica: uma realidade desconhecida para a generalidade dos portugueses PDF (Português (Portugal))
Eduardo Teles, João Paulo Peixoto
The newsletter in the context of Public Relations and Digital Communication PDF (Português (Portugal))
Sandrina Teixeira, Paulo Cardoso, Nádia Pimenta

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Marketing, Communication and New Media

ISSN: 2182-9306


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