International Journal of Marketing, Communication and New Media

The academic journal International Journal of Marketing, Communication and New Media, property of the Instituto Superior de Entre Douro e Vouga (ISVOUGA), is a periodic publication on the web that represents a constant commitment to support research activity. Its foremost objective is to give incentive to research in the areas of marketing, communication and new media.

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No 17 (2025): Special Number IM

Table of Contents

Editorial

Marketing, Sustainability, and Internationalisation: Strategies and Organisational Performance for Global Competitiveness.
Pedro Mendonça Silva, José Duarte Santos, Anabela Fragata, Jorge Remondes
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Articles

Exploring the Influence of Corporate Sustainability on Consumer Perceptions of Brand Sustainability within the Fast-Moving Consumer Goods (FMCG) Sector
Mehreen Fatima, Qazi Ahmed, Muhammad Arsalan Nazir
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Interdependence and Trust in B2B Relationships: A Validated Model of Performance Drivers in International Commerce
Paulo Botelho Pires, Catarina Castelo Branco
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Digitalization and internationalization: A bibliometric approach and content analysis
Lourdes Rivero-Gutiérrez, Alicia Blanco-Gonzalez, Pablo Cabanelas Lorenzo, Ana Plaza-Casado
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The Impact of Globalization on Relationship Marketing and Customer Loyalty: The Mediating Role of Cultural Adaptation
Muhammad Ussama Majeed, Zahid Hussain, Sumaira Aslam
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SMEs-Export Performance in Ethiopia: Exploring the Effect of Generic Competitive Strategies’
Bayelign Abebe Zelalem, Elias Shetemam Beshir
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How Capabilities Shape Export Performance: Evidence from Portuguese Firms.
Margarida Vicente, André Vaz, Anabela Marcos, Maria José Antunes
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