Marketing, Sustainability, and Internationalisation: Strategies and Organisational Performance for Global Competitiveness.
Abstract
International marketing is a multifaceted and dynamic discipline that requires a deep understanding of the variables influencing the performance of companies in global markets. This call for papers invites the submission of articles addressing these and other relevant topics to advance knowledge and practices in the field of international marketing.
Digital Strategies and Global Competitiveness
Digitalization is revolutionizing international marketing, enabling companies to expand their reach and enhance their global competitiveness. It is essential to explore the importance of investments in digital strategies, particularly for private-label manufacturers striving to maintain their competitiveness in the international market. Digitalization should not be viewed merely as an operational tool, but as a crucial strategy for strengthening companies’ global presence (Silva et al., 2024). Complementing this perspective, digital orientation significantly impacts company performance, with relational capacity playing a critical mediating role. Building and maintaining robust relationships in a digital environment are key differentiators that can enhance the effectiveness of international marketing strategies (Silva et al., 2023b)
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DOI: https://doi.org/10.54663/2182-9306.2025.SpecialIssueIM.1-5
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Copyright (c) 2025 Pedro Mendonça Silva, José Duarte Santos, Anabela Fragata, Jorge Remondes
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
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