The Growing Publication of Scientific Articles on Marketing and Digital Communication

Abstract

Marketing and digital communication are researched domains that result in a variety of articles with increasingly relevant results for science and organizations.
In this first regular issue of 2021 of the International Journal of Marketing, Communication and New Media (IJMCNM), in three of the six articles, problems of marketing and digital communication are analyzed.

Other important areas in the scientific domains of this journal, such as marketing and innovation, the influence of the image of destinations on purchase intention, and product management, are analyzed and discussed with clear implications.