Browse Title Index


 
Issue Title
 
Vol 4, No 7 (2016) Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce Abstract   PDF
Susana Costa e Silva, Carla Carvalho Martins
 
Vol 11, No 20 (2023) User Responses to Pro-Environmental Facebook Messages of Pride and Guilt Abstract   PDF
Suji Park, Hae Rin Kang
 
Vol 5, No 9 (2017) Valores Societais em Portugal: Replicação do Projeto Globe 17 anos depois e implicações para a gestão. Abstract   PDF (Português (Portugal))
Helena Cristina Roque, Maria Rita Silva, Madalena Ramos, António Caetano
 
No 9 (2021): Special Number SM Value Co-Creation and Sustainability: A systematic literature review Abstract   PDF
Raquel Pontes Almeida, João F. Proença, Fabiana Nogueira Holanda Ferreira
 
No 4 (2018): Special Number LM Venda Online de Marcas de Moda de Luxo: Contradição de conceitos ou desenvolvimento natural do negócio da moda de luxo? Abstract   PDF (Português (Portugal))
Sandrina Francisca Teixeira, Pedro Luís Machado
 
Vol 3, No 5 (2015) Vigilância Electrónica: uma realidade desconhecida para a generalidade dos portugueses Abstract   PDF (Português (Portugal))
Eduardo Teles, João Paulo Peixoto
 
Vol 11, No 21 (2023) Virtues of Tribal Behaviour in Sport: The Case of Portuguese Football Brands Abstract   PDF
Tiago Vieira, Dora Maria Simões
 
No 3 (2018): Special Number QRMCNM Vozes de corpos marcados: um estudo qualitativo sobre significados emergentes Abstract   PDF (Português (Portugal))
Marta Rodrigues, Zélia Teixeira, Luís Santos
 
Vol 11, No 20 (2023) Was there an Alteration on Consumers Pattern with COVID-19 Pandemic? A Pre and Post-Pandemic Research on Consumers' Behavior Abstract   PDF
João M. Lopes, Isaac Moreira, Ana Pinto Borges, José Castro Oliveira
 
Vol 10, No 18 (2022) Web Information in Face of COVID-19 Crisis: Evidence from Tourism Sector Abstract   PDF
Sandrina Francisca Teixeira, Amélia Silva, Maria José Angélico, Ana Paula Camanrinha, António Abreu
 
No 5 (2019): Special Number TM What is the Motivation of Travellers? An investigation of quotes on TripAdvisor’s facebook page Abstract   PDF
Hulisi Binbasioglu
 
No 5 (2019): Special Number TM Wine Tourism Experience in the Tejo Region: The influence of sensory impressions on post-visit behaviour intentions Abstract   PDF
Vasco Santos, Ana Caldeira, Eulália Santos, Simão Oliveira, Paulo Ramos
 
Vol 6, No 11 (2018) YouTube Marketing: Examining the impact of user-generated-content sponsorship. Abstract   PDF
ÖZGE GÖZEGİR, AYSU GÖÇER
 
Vol 12, No 22 (2024) YouTuber Credibility and healthy food purchase Abstract   PDF
Rubén Soto, Inés Küster, Natalia Vila
 
Vol 8, No 14 (2020) “Revolutionizing Beauty Industry”: Co-Creation and Customer Engagement for Brand Image Development. Case Study Research of a Crowdsource-Driven Cosmetics Company Volition Beauty. Abstract   PDF
Patrycja Maria Szalaty, Izabela Derda
 
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