|
Issue |
Title |
|
Vol 4, No 7 (2016) |
The Influence of Risks Perception on the Purchase of Ecological Personal Care Products |
Abstract
PDF
|
Carolina Afonso, Helena Gonçalves, Diana Gavilán, Jesús García-Madariaga |
|
No 8 (2020): Special Number SMM |
The Influence of Social Media Friendship on Brand Awareness and Purchase Intention: Evidence from young adult consumers |
Abstract
PDF
|
Yusuf Bilgin |
|
No 8 (2020): Special Number SMM |
The Influence of Social Media on Nutritional Behavior and Purchase Intention Among Millennials |
Abstract
PDF
|
Moudi Almousa, Amani Alsaikhan, Amal Aloud |
|
No 2 (2017): Special Number MDB |
The influence of WOM and Peer Interaction in the Decision-Making Process of Generation Z within the family |
Abstract
PDF
|
Marta Cruz, Susana Costa e Silva, Joana César Machado |
|
Vol 11, No 20 (2023) |
The Mediating Effect of Trust and Perceived Value on the Relationship between Corporate Image and Online Shopping Intention: A Study on Consumer Durables. |
Abstract
PDF
|
Osman Gök, Pervin Ersoy, Gülmüş Börühan |
|
Vol 12, No 22 (2024) |
The New Dynamics of Marketing and the Influence of Digital |
Abstract
PDF
|
Jorge Remondes |
|
Vol 3, No 5 (2015) |
The newsletter in the context of Public Relations and Digital Communication |
Abstract
PDF (Português (Portugal))
|
Sandrina Teixeira, Paulo Cardoso, Nádia Pimenta |
|
Vol 4, No 6 (2016) |
The Next Revolution in Mass Customization: An insight into the sneaker market. |
Abstract
PDF
|
Verónica Baena |
|
No 9 (2021): Special Number SM |
The Participation of Manufacturing Employees in Workplace Health Promotion Programmes: Determinants and barriers |
Abstract
PDF
|
Małgorzata Budzanowska-Drzewiecka, Monika Ptaszyńska, Justyna M. Bugaj |
|
No 2 (2017): Special Number MDB |
The Role of Digital Marketing: A perspective from Porto Hotels’ Managers. |
Abstract
PDF
|
Rita Abreu Leite, António Azevedo |
|
Vol 8, No 15 (2020) |
The Role of Relationship Marketing on the Web |
Abstract
PDF
|
Jorge Remondes |
|
Vol 6, No 10 (2018) |
The Role of the Positive Switching Costs in the Insurance Industry |
Abstract
PDF
|
Anabela Marcos |
|
Vol 9, No 16 (2021) |
The Role of User Generated Content in Shaping a Business’s Reputation on Social Media: Moderating role of trust propensity |
Abstract
PDF
|
Muhammad Naeem Khan, Mahwish J Khan, Sadaf Kashif |
|
No 15 (2024): Special Number MBP |
The Use of AI as a Tool for Marketing Communication Campaigns: Applied Study of Barbie Selfie-Generator. |
Abstract
PDF
|
Ana Canavarro, Irma Imamovic |
|
No 8 (2020): Special Number SMM |
The Use of Algorithms to Target Children while Advertising on YouTube Kids Platform: A reflection and analysis of the existing regulation |
Abstract
PDF
|
Michelly Rosa Ferreira, Luisa Agante |
|
No 16 (2025): Special Number MBP |
The Value Co-creation in HEI Organizational Management |
Abstract
PDF
|
Carla Fonseca |
|
No 4 (2018): Special Number LM |
The Value of Luxury: Social, individual and functional dimensions. |
Abstract
PDF
|
Paula Lopes Rodrigues, Teresa Barros, Carlos Martins |
|
No 11 (2022): Special Number MCCOVID-19 |
The Voice of the Consumer on sVoD Systems During Covid-19: A Service Opportunity Mining Approach |
Abstract
PDF
|
Tuğçe Ozansoy Çadırcı, Ayşegül Sağkaya Güngör, Sena Kılıç |
|
No 16 (2025): Special Number MBP |
Torn between practicality and fear: how strategic communication professionals are adopting artificial intelligence |
Abstract
PDF
|
Patrícia Dias, Priscila Krolow, José Gabriel Andrade |
|
Vol 11, No 20 (2023) |
Trends in Digital Marketing Research: A Bibliometric Analysis |
Abstract
PDF
|
Wan Mohd Hirwani Wan Hussain, Abu H. Ayob |
|
Vol 4, No 6 (2016) |
Una Revisión Sistemática del Papel del Tiempo en el Comportamiento del Consumidor |
Abstract
PDF
|
Juan A. García, Belén Ruiz |
|
Vol 4, No 7 (2016) |
Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce |
Abstract
PDF
|
Susana Costa e Silva, Carla Carvalho Martins |
|
Vol 11, No 20 (2023) |
User Responses to Pro-Environmental Facebook Messages of Pride and Guilt |
Abstract
PDF
|
Suji Park, Hae Rin Kang |
|
Vol 5, No 9 (2017) |
Valores Societais em Portugal: Replicação do Projeto Globe 17 anos depois e implicações para a gestão. |
Abstract
PDF (Português (Portugal))
|
Helena Cristina Roque, Maria Rita Silva, Madalena Ramos, António Caetano |
|
No 9 (2021): Special Number SM |
Value Co-Creation and Sustainability: A systematic literature review |
Abstract
PDF
|
Raquel Pontes Almeida, João F. Proença, Fabiana Nogueira Holanda Ferreira |
|
251 - 275 of 286 Items |
<< < 6 7 8 9 10 11 12 > >> |