Vol 12, No 22 (2024)

Table of Contents

Editorial

The New Dynamics of Marketing and the Influence of Digital
Jorge Remondes
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Articles

The Impact of Word-of-Mouth Communication on Consumer Choices and Satisfaction: An Empirical Study of Students’ Perspective.
Tornike Khoshtaria, Arian Matin, Marcos Komodromos, Vasil Kikutadze, Metin Mercan
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Temporal Distance and Message Concreteness in Facebook Ads: The Moderating Effects of Social Distance.
Fei Xue, Lijie Zhou
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Did you like, share and comment? An essay on the effect of the influencer image on the behavior of followers.
Evadio Pereira Filho
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YouTuber Credibility and healthy food purchase
Rubén Soto, Inés Küster, Natalia Vila
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Brand Experience and Brand Equity: A Review and Future Research Agenda.
Clara Madeira, Ana Sousa, Ana Pinto Borges, Paula Rodrigues
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