Vol 10, No 18 (2022)

Table of Contents

Editorial

The Impact of Social Media on Marketing Communication Management
Jorge Remondes
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Articles

Mapping the Integrated Marketing Communications Research: A Bibliometric Analysis
Al Mamun1 Md. Abdullah, Carolyn Strong, Jinnatul Raihan Mumu, Md. Abul Kalam Azad
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Web Information in Face of COVID-19 Crisis: Evidence from Tourism Sector
Sandrina Francisca Teixeira, Amélia Silva, Maria José Angélico, Ana Paula Camanrinha, António Abreu
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Determinants and Consequences of YouTube Advertising Value
Mafalda Moutinho, Maria Rodrigues, Anabela Ribeiro
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Consumer Social Media Engagement with Video Ad in the Context of the COVID-19 Pandemic
Pedro Mota Veiga, Julien Diogo, Pedro Manuel do Espírito Santo, Sara Santos
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The Impact of Social Media Influencers on Brand Awareness, Image and Trust in their Sponsored Content: An Empirical Study from Georgian Social Media Users
Arian Matin, Tornike Khoshtaria, Nugzar Todua
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Short-Form Video App Dependency: The Role of Neuroticism, Lower Life Satisfaction, and Fear of Missing Out
Donghwa Chung
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Investigation the Effects of Different Social Media Platforms to Companies’ Sales Marketing Processes by Multi-Criteria Decision Making Method
G.Nilay Yücenur, Kaan Bozyel, Asli Ahmetoglu
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Self-Esteem, Risk-version and Post Purchase Regrets: Moderating effect of Demographics in Sri Lankan Shopping Malls
Aruni Shashikala Ekanayake, E.A.C.P. Karunarathne
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Product and Service Orientation on Social Media in Restaurant Communication
Andrzej Szymkowiak, Marcin Adam Antoniak, Natalia Doruch
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Effects of Advertising, Online Risk, Perceived Usefulness, and Reliability on Online Shopping Behavior
Qaribu Yahaya Nasidi, Isyaku Hassan, Muhamad Fazil Ahmad, Murtala Garba, Musa BaraU Gamji
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