Short-Form Video App Dependency: The Role of Neuroticism, Lower Life Satisfaction, and Fear of Missing Out

Donghwa Chung

Abstract


In recent years, the popularity of short-form videos has not only changed our ways to get information, but also profoundly affected our daily lives. Despite its advantages, there is one social issue that drew our attention. Regardless of the growing body of literature, there have only been a few numbers of research articles that discussed complex relationships between psychological factors demographic factors and short-form video dependency. Therefore, the study aims to investigate the direct and indirect associations of neuroticism, lower life satisfaction, fear of missing out and education level with short-form video dependency. An online questionnaire survey was conducted among 260 college students. The path model was constructed from previous studies. The results showed that Chinese college students with neurotic traits predicted short-form video dependency via an indirect effect of FoMO, whereas their lower life satisfaction has both direct and indirect effects on short-form video dependency. This study may offer ideas on reducing the younger generation's problematic media usage. In addition, it also provides a practical reference for future studies of social media use behavior.  


DOI: https://doi.org/10.54663/2182-9306.2022.v10.n18.115-132



Keywords


Media dependency; psychological factor; cognitive factor; demographic; short-form video

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Copyright (c) 2022 DONGHWA CHUNG, YANFANG MENG

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

International Journal of Marketing, Communication and New Media

ISSN: 2182-9306

DOI: 10.54663/2182-9306

Qualis Periódicos - CAPES: B2

REBIB: Q2


Indexing:

Web of Science - Emerging Sources Citation Index - Clarivate Analytics

Journal Citation Reports (JCR) 2021

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