No 14 (2024)

Special Number MD

Table of Contents

Editorial

Studies on the Intersection of Marketing and Design: Trends and Impacts on Consumer Behaviour.
Sandrina Teixeira, Ana Lima, Luisa do Valle, Jorge Remondes, Manuel Sousa Pereira
PDF

Articles

The Impact of Visual Content Marketing on Customer Purchasing Behavior: Evidence from Pakistan’s Fashion Industry.
Zahid . Hussain, Muhammad Ussama Majeed, Arman Khan
PDF
Design Complexity: Assessing Cross-Modal Correspondence between Complex Food Images and the Desire to Eat.
Chimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir, Emem Chimeziem Elijah
PDF
Brand Management and Firms’ Performance: Systematic Review.
Shimekit Kelkay Eshete, Shimels Zewdie Worke
PDF
Brand Revitalization of the Declining Mobile Phone Brand via Brand Ambassadors and Product Innovation.
Syed Ali Abbas
PDF
Enhancing Brand Reliance: Unraveling the Impact of Brand Image and Trust on Online Repurchases in the Tourism Sector.
Chudamani Sriramneni, Babu GNPV, Suman Datta Sriramaneni
PDF