Sustainable Finance in the EU: Macroeconomic Influences on Green Bond Issuance.
Abstract
This study investigates how macroeconomic indicators, inflation, interest payments, and unemployment rate, and financial market indicators, access, debt, and effectiveness influence green bond issuance by corporates and governments across EU countries. Since the European Investment Bank issued the first “Climate Awareness Bond” in 2007, the green bond market has grown significantly, with Poland and France pioneering sovereign green bonds and private sector participation increasing in 2013. Using panel data, the research examines the relationship between these key economic indicators and the issuance of the green bond in the market at the country level over 10 years. The findings highlight how financial and macroeconomic conditions shape Europe's green bond instruments within the context of the influence of the European Green Deal and the EU's carbon neutrality goals for 2050.
DOI:
https://doi.org/10.54663/2182-9306.2026.SpecialIssueOMS.47-63
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Copyright (c) 2026 Amanda Zetzsche, Elif Göksu Öztürk, Cristina Lopes
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International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
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