Social Media: The transversality of digital communication

Abstract

Social media influence the relationship between organizations and their audiences, a fact that is transversal to the various sectors of activity. This fourteenth regular edition of the International Journal of Marketing, Communication and New Media (IJMCNM) is a reflection of this by the evidence presented in the published research papers.

The communication of tourist destinations and hotel services are the object of analysis in this edition, sectors of activity in which not only communication technologies but also those of transaction already occupy prominent places, but the transversality of digital communication is essentially evident when in this edition we analyze the involvement of customers through instagram and blogs in the beauty industry and also in the arts sector, a sector that includes music where artists and the public are increasingly connected through digital platforms.