Browse Title Index


 
Issue Title
 
No 8 (2020): Special Number SMM The Use of Algorithms to Target Children while Advertising on YouTube Kids Platform: A reflection and analysis of the existing regulation Abstract   PDF
Michelly Rosa Ferreira, Luisa Agante
 
No 16 (2025): Special Number MBP The Value Co-creation in HEI Organizational Management Abstract   PDF
Carla Fonseca
 
No 4 (2018): Special Number LM The Value of Luxury: Social, individual and functional dimensions. Abstract   PDF
Paula Lopes Rodrigues, Teresa Barros, Carlos Martins
 
No 11 (2022): Special Number MCCOVID-19 The Voice of the Consumer on sVoD Systems During Covid-19: A Service Opportunity Mining Approach Abstract   PDF
Tuğçe Ozansoy Çadırcı, Ayşegül Sağkaya Güngör, Sena Kılıç
 
No 16 (2025): Special Number MBP Torn between practicality and fear: how strategic communication professionals are adopting artificial intelligence Abstract   PDF
Patrícia Dias, Priscila Krolow, José Gabriel Andrade
 
Vol 13, No 24 (2025) Trade Fair and Innovation: A Systematic Literature Review. Abstract   PDF
Elisabete Barbosa Parodi, Joao F. Proenca
 
Vol 11, No 20 (2023) Trends in Digital Marketing Research: A Bibliometric Analysis Abstract   PDF
Wan Mohd Hirwani Wan Hussain, Abu H. Ayob
 
Vol 4, No 6 (2016) Una Revisión Sistemática del Papel del Tiempo en el Comportamiento del Consumidor Abstract   PDF
Juan A. García, Belén Ruiz
 
Vol 4, No 7 (2016) Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce Abstract   PDF
Susana Costa e Silva, Carla Carvalho Martins
 
Vol 11, No 20 (2023) User Responses to Pro-Environmental Facebook Messages of Pride and Guilt Abstract   PDF
Suji Park, Hae Rin Kang
 
Vol 5, No 9 (2017) Valores Societais em Portugal: Replicação do Projeto Globe 17 anos depois e implicações para a gestão. Abstract   PDF (Português (Portugal))
Helena Cristina Roque, Maria Rita Silva, Madalena Ramos, António Caetano
 
No 9 (2021): Special Number SM Value Co-Creation and Sustainability: A systematic literature review Abstract   PDF
Raquel Pontes Almeida, João F. Proença, Fabiana Nogueira Holanda Ferreira
 
No 4 (2018): Special Number LM Venda Online de Marcas de Moda de Luxo: Contradição de conceitos ou desenvolvimento natural do negócio da moda de luxo? Abstract   PDF (Português (Portugal))
Sandrina Francisca Teixeira, Pedro Luís Machado
 
Vol 3, No 5 (2015) Vigilância Electrónica: uma realidade desconhecida para a generalidade dos portugueses Abstract   PDF (Português (Portugal))
Eduardo Teles, João Paulo Peixoto
 
Vol 11, No 21 (2023) Virtues of Tribal Behaviour in Sport: The Case of Portuguese Football Brands Abstract   PDF
Tiago Vieira, Dora Maria Simões
 
No 3 (2018): Special Number QRMCNM Vozes de corpos marcados: um estudo qualitativo sobre significados emergentes Abstract   PDF (Português (Portugal))
Marta Rodrigues, Zélia Teixeira, Luís Santos
 
Vol 11, No 20 (2023) Was there an Alteration on Consumers Pattern with COVID-19 Pandemic? A Pre and Post-Pandemic Research on Consumers' Behavior Abstract   PDF
João M. Lopes, Isaac Moreira, Ana Pinto Borges, José Castro Oliveira
 
Vol 10, No 18 (2022) Web Information in Face of COVID-19 Crisis: Evidence from Tourism Sector Abstract   PDF
Sandrina Francisca Teixeira, Amélia Silva, Maria José Angélico, Ana Paula Camanrinha, António Abreu
 
No 5 (2019): Special Number TM What is the Motivation of Travellers? An investigation of quotes on TripAdvisor’s facebook page Abstract   PDF
Hulisi Binbasioglu
 
No 5 (2019): Special Number TM Wine Tourism Experience in the Tejo Region: The influence of sensory impressions on post-visit behaviour intentions Abstract   PDF
Vasco Santos, Ana Caldeira, Eulália Santos, Simão Oliveira, Paulo Ramos
 
Vol 6, No 11 (2018) YouTube Marketing: Examining the impact of user-generated-content sponsorship. Abstract   PDF
ÖZGE GÖZEGİR, AYSU GÖÇER
 
Vol 12, No 22 (2024) YouTuber Credibility and healthy food purchase Abstract   PDF
Rubén Soto, Inés Küster, Natalia Vila
 
Vol 8, No 14 (2020) “Revolutionizing Beauty Industry”: Co-Creation and Customer Engagement for Brand Image Development. Case Study Research of a Crowdsource-Driven Cosmetics Company Volition Beauty. Abstract   PDF
Patrycja Maria Szalaty, Izabela Derda
 
276 - 298 of 298 Items << < 7 8 9 10 11 12