| Issue | Title | |
| Vol 4, No 6 (2016) | The Influence of Need for Touch in Multichannel Purchasing Behaviour. An approach based on its instrumental and autotelic dimensions and consumer´s shopping task | Abstract PDF |
| Roberto Manzano, Magdalena Ferran, Diana Gavilan, Maria Avello, Carmen Abril | ||
| Vol 4, No 7 (2016) | The Influence of Risks Perception on the Purchase of Ecological Personal Care Products | Abstract PDF |
| Carolina Afonso, Helena Gonçalves, Diana Gavilán, Jesús García-Madariaga | ||
| No 8 (2020): Special Number SMM | The Influence of Social Media Friendship on Brand Awareness and Purchase Intention: Evidence from young adult consumers | Abstract PDF |
| Yusuf Bilgin | ||
| No 8 (2020): Special Number SMM | The Influence of Social Media on Nutritional Behavior and Purchase Intention Among Millennials | Abstract PDF |
| Moudi Almousa, Amani Alsaikhan, Amal Aloud | ||
| No 2 (2017): Special Number MDB | The influence of WOM and Peer Interaction in the Decision-Making Process of Generation Z within the family | Abstract PDF |
| Marta Cruz, Susana Costa e Silva, Joana César Machado | ||
| Vol 11, No 20 (2023) | The Mediating Effect of Trust and Perceived Value on the Relationship between Corporate Image and Online Shopping Intention: A Study on Consumer Durables. | Abstract PDF |
| Osman Gök, Pervin Ersoy, Gülmüş Börühan | ||
| Vol 12, No 22 (2024) | The New Dynamics of Marketing and the Influence of Digital | Abstract PDF |
| Jorge Remondes | ||
| Vol 3, No 5 (2015) | The newsletter in the context of Public Relations and Digital Communication | Abstract PDF (Português (Portugal)) |
| Sandrina Teixeira, Paulo Cardoso, Nádia Pimenta | ||
| Vol 4, No 6 (2016) | The Next Revolution in Mass Customization: An insight into the sneaker market. | Abstract PDF |
| Verónica Baena | ||
| No 9 (2021): Special Number SM | The Participation of Manufacturing Employees in Workplace Health Promotion Programmes: Determinants and barriers | Abstract PDF |
| Małgorzata Budzanowska-Drzewiecka, Monika Ptaszyńska, Justyna M. Bugaj | ||
| Vol 13, No 24 (2025) | The relationship between loneliness and short-form video addiction: A moderated mediation model. | Abstract PDF |
| cuixia zhao, ruimei liu, fangying song, xiaoxuan chen | ||
| Vol 13, No 25 (2025) | The Role of Brand Co-Creation Behavior within the eWOM and CSR moderation on the trust brand and purchase intention | Abstract PDF |
| Maher Toukabri, Nozha Erragcha, Jamel Eddine Gharbi | ||
| Vol 13, No 25 (2025) | The Role of Customer Participation in Interactivity Creating Brand Loyalty | Abstract PDF |
| Evrim Derinozlu, Esra Özkan Pir | ||
| No 2 (2017): Special Number MDB | The Role of Digital Marketing: A perspective from Porto Hotels’ Managers. | Abstract PDF |
| Rita Abreu Leite, António Azevedo | ||
| Vol 8, No 15 (2020) | The Role of Relationship Marketing on the Web | Abstract PDF |
| Jorge Remondes | ||
| Vol 6, No 10 (2018) | The Role of the Positive Switching Costs in the Insurance Industry | Abstract PDF |
| Anabela Marcos | ||
| Vol 9, No 16 (2021) | The Role of User Generated Content in Shaping a Business’s Reputation on Social Media: Moderating role of trust propensity | Abstract PDF |
| Muhammad Naeem Khan, Mahwish J Khan, Sadaf Kashif | ||
| No 15 (2024): Special Number MBP | The Use of AI as a Tool for Marketing Communication Campaigns: Applied Study of Barbie Selfie-Generator. | Abstract PDF |
| Ana Canavarro, Irma Imamovic | ||
| No 8 (2020): Special Number SMM | The Use of Algorithms to Target Children while Advertising on YouTube Kids Platform: A reflection and analysis of the existing regulation | Abstract PDF |
| Michelly Rosa Ferreira, Luisa Agante | ||
| No 16 (2025): Special Number MBP | The Value Co-creation in HEI Organizational Management | Abstract PDF |
| Carla Fonseca | ||
| No 4 (2018): Special Number LM | The Value of Luxury: Social, individual and functional dimensions. | Abstract PDF |
| Paula Lopes Rodrigues, Teresa Barros, Carlos Martins | ||
| No 11 (2022): Special Number MCCOVID-19 | The Voice of the Consumer on sVoD Systems During Covid-19: A Service Opportunity Mining Approach | Abstract PDF |
| Tuğçe Ozansoy Çadırcı, Ayşegül Sağkaya Güngör, Sena Kılıç | ||
| No 16 (2025): Special Number MBP | Torn between practicality and fear: how strategic communication professionals are adopting artificial intelligence | Abstract PDF |
| Patrícia Dias, Priscila Krolow, José Gabriel Andrade | ||
| Vol 13, No 24 (2025) | Trade Fair and Innovation: A Systematic Literature Review. | Abstract PDF |
| Elisabete Barbosa Parodi, Joao F. Proenca | ||
| Vol 11, No 20 (2023) | Trends in Digital Marketing Research: A Bibliometric Analysis | Abstract PDF |
| Wan Mohd Hirwani Wan Hussain, Abu H. Ayob | ||
| 276 - 300 of 316 Items | << < 7 8 9 10 11 12 13 > >> | |
International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
Indexing:
WEB OF SCIENCE (WoS) & JOURNAL CITATION REPORTS (JCR)
QUALIS - GOOGLE SCHOLAR - LATINDEX - REDIB - RCAAP - OAJI - DRJI - MIAR - LIVRE - ERIH PLUS - INDEX COPERNICUS
