Browse Title Index


 
Issue Title
 
No 9 (2021): Special Number SM Sustentabilidade Ambiental na Indústria Hoteleira: Uma perspetiva dos gestores de hotéis ecológicos em Portugal Abstract   PDF (Português (Portugal))
Sandra Ferreira, Olga Pereira, Cláudia Simões
 
Vol 12, No 22 (2024) Temporal Distance and Message Concreteness in Facebook Ads: The Moderating Effects of Social Distance. Abstract   PDF
Fei Xue, Lijie Zhou
 
No 9 (2021): Special Number SM Tesla, SpaceX e Hyperloop: A sustentabilidade enquanto mentalidade relacionada com tecnologia Abstract   PDF (Português (Portugal))
Suzana Cohen
 
No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality The Balanced Scorecard as a communication, alignment, and strategic information system in a local accommodation company Abstract   PDF
Patricia Quesado, Hélder Miranda
 
Vol 3, No 4 (2015) The brand management: a perspective applied in the context of sports media Abstract   PDF
Bruno Miguel Sousa, Joaquim Silva
 
No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality The commitment to sustainability and its impact on tourism: the case of the European Green Capitals Abstract   PDF (Português (Portugal))
Clara Morgana Caldas Vasconcelos, Bruno Miguel Barbosa Sousa, Pablo Villamarín
 
Vol 11, No 21 (2023) The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game Abstract   PDF   PDF
Parisa Ghandvar, Naser Azad, Abdollah Naami, Fataneh Alizadeh Meshkani
 
No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality The Consciousness of Nature Tourists and Their Commitment to Destination Sustainability Abstract   PDF
Carmen Berne-Manero, Mercedes Marzo-Navarro, Marta Pedraja-Iglesias
 
No 19 (2026): Special Issue on Organisational and Management Studies The Disruptive Power of Digitalization upon Financial Services Abstract   PDF
Walter Gontarek, António Manuel Cunha
 
Vol 8, No 14 (2020) The Effect of Applying Quality Assurance in Hotel Services on Customers’ Satisfaction Abstract   PDF
Odai Falah Mohammad AL-Ghaswyneh
 
Vol 9, No 16 (2021) The Effect of Cultural Orientation and Country of Origin Image on Purchase Intention Abstract   PDF
Amal Khouaja
 
Vol 13, No 25 (2025) The Effect of Environmental and Social Sustainable Marketing on Financial Performance of Ethiopian Textile Product Exporters: Does Economic Sustainability Mediate the Relationship? Abstract   PDF
Tdessie mangistie Mamaru
 
Vol 12, No 23 (2024) The Effect of Television Advertising on Students’ Buying Behavior: Study on Preparatory and Secondary School in Woldia Town, Evidence from Ethiopia. Abstract   PDF
Ahmed Mohammed Yimer, Habtamu Getachew Tegegne, Dagmawi Mandefro Abebe
 
Vol 13, No 25 (2025) The Effects of Different Kinds of Brand Mascots Used in Advertisements on Visual Attention: An Experımental Study Abstract   PDF
Erdem Geçit, Sevilay Ulaş, Mustafa Yalçın
 
Vol 11, No 20 (2023) The effects of Social Media Marketing on Consumers Buying Decision Making Processes evidence from College of Business and Economics Students, Bahir Dar University, Ethiopia Abstract   PDF
Tsadiku Setegne Dessie, Abaynesh Degu Bayile, Ahmed Mohammed Yimer, Mekdes Birara Amera
 
Vol 6, No 11 (2018) The Efficiency of Listening Tools’ Usage in Customer Relationship Management: The case of telecom companies. Abstract   PDF
Saleh Alwahaishi, Amine Nehari Talet
 
Vol 9, No 16 (2021) The Growing Publication of Scientific Articles on Marketing and Digital Communication Abstract   PDF
Jorge Remondes
 
Vol 13, No 24 (2025) The Growth Mindset and Talent Attraction: A Case Study of LMA. Abstract   PDF
Ricardo José Fernandes Mena, Lara Alves, Luís Swab, Mafalda Ferreira
 
Vol 14, No 26 (2026) The Impact of Cultural Differences on International Business: A Case Study in the Luxury Furniture Sector in the Iberian Market. Abstract   PDF (Português (Portugal))
Isabel Cristina Martins Antunes, Sara Gomes Carneiro
 
Vol 2, No 2 (2014) The Impact of Different TV Commercial Executional Cues on the Awareness of the Brand Facebook Profile: an empirical study with young adults. Abstract   PDF
Luisa Agante, Luca Sigot, Michelle Quintano
 
Vol 12, No 23 (2024) The Impact of Electronic Word of Mouth (eWOM) on Visit Intention within the Framework of the Information Adoption Model: A Study on Instagram Users. Abstract   PDF
Kamil Çelik, Ahmet Aslan
 
No 17 (2025): Special Number IM The Impact of Globalization on Relationship Marketing and Customer Loyalty: The Mediating Role of Cultural Adaptation Abstract   PDF
Muhammad Ussama Majeed, Zahid Hussain, Sumaira Aslam
 
Vol 13, No 24 (2025) The Impact of Relationship Marketing on Customer Loyalty: A Systematic Literature Review. Abstract   PDF
Albérico Rosário, Joaquim Casaca
 
Vol 10, No 18 (2022) The Impact of Social Media Influencers on Brand Awareness, Image and Trust in their Sponsored Content: An Empirical Study from Georgian Social Media Users Abstract   PDF
Arian Matin, Tornike Khoshtaria, Nugzar Todua
 
Vol 13, No 24 (2025) The Impact of Social Media Marketing on Customer-Brand Relationship: A Post-COVID-19 Analysis. Abstract   PDF
Shanza Noreen, Qazi Ahmed, Muhammad Arsalan Nazir
 
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