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Issue Title
 
Vol 12, No 23 (2024) The Effect of Television Advertising on Students’ Buying Behavior: Study on Preparatory and Secondary School in Woldia Town, Evidence from Ethiopia. Abstract   PDF
Ahmed Mohammed Yimer, Habtamu Getachew Tegegne, Dagmawi Mandefro Abebe
 
Vol 13, No 25 (2025) The Effects of Different Kinds of Brand Mascots Used in Advertisements on Visual Attention: An Experımental Study Abstract   PDF
Erdem Geçit, Sevilay Ulaş, Mustafa Yalçın
 
Vol 11, No 20 (2023) The effects of Social Media Marketing on Consumers Buying Decision Making Processes evidence from College of Business and Economics Students, Bahir Dar University, Ethiopia Abstract   PDF
Tsadiku Setegne Dessie, Abaynesh Degu Bayile, Ahmed Mohammed Yimer, Mekdes Birara Amera
 
Vol 6, No 11 (2018) The Efficiency of Listening Tools’ Usage in Customer Relationship Management: The case of telecom companies. Abstract   PDF
Saleh Alwahaishi, Amine Nehari Talet
 
Vol 9, No 16 (2021) The Growing Publication of Scientific Articles on Marketing and Digital Communication Abstract   PDF
Jorge Remondes
 
Vol 13, No 24 (2025) The Growth Mindset and Talent Attraction: A Case Study of LMA. Abstract   PDF
Ricardo José Fernandes Mena, Lara Alves, Luís Swab, Mafalda Ferreira
 
Vol 2, No 2 (2014) The Impact of Different TV Commercial Executional Cues on the Awareness of the Brand Facebook Profile: an empirical study with young adults. Abstract   PDF
Luisa Agante, Luca Sigot, Michelle Quintano
 
Vol 12, No 23 (2024) The Impact of Electronic Word of Mouth (eWOM) on Visit Intention within the Framework of the Information Adoption Model: A Study on Instagram Users. Abstract   PDF
Kamil Çelik, Ahmet Aslan
 
No 17 (2025): Special Number IM The Impact of Globalization on Relationship Marketing and Customer Loyalty: The Mediating Role of Cultural Adaptation Abstract   PDF
Muhammad Ussama Majeed, Zahid Hussain, Sumaira Aslam
 
Vol 13, No 24 (2025) The Impact of Relationship Marketing on Customer Loyalty: A Systematic Literature Review. Abstract   PDF
Albérico Rosário, Joaquim Casaca
 
Vol 10, No 18 (2022) The Impact of Social Media Influencers on Brand Awareness, Image and Trust in their Sponsored Content: An Empirical Study from Georgian Social Media Users Abstract   PDF
Arian Matin, Tornike Khoshtaria, Nugzar Todua
 
Vol 13, No 24 (2025) The Impact of Social Media Marketing on Customer-Brand Relationship: A Post-COVID-19 Analysis. Abstract   PDF
Shanza Noreen, Qazi Ahmed, Muhammad Arsalan Nazir
 
Vol 10, No 18 (2022) The Impact of Social Media on Marketing Communication Management Abstract   PDF
Jorge Remondes
 
No 14 (2024): Special Number MD The Impact of Visual Content Marketing on Customer Purchasing Behavior: Evidence from Pakistan’s Fashion Industry. Abstract   PDF
Zahid . Hussain, Muhammad Ussama Majeed, Arman Khan
 
Vol 12, No 22 (2024) The Impact of Word-of-Mouth Communication on Consumer Choices and Satisfaction: An Empirical Study of Students’ Perspective. Abstract   PDF
Tornike Khoshtaria, Arian Matin, Marcos Komodromos, Vasil Kikutadze, Metin Mercan
 
No 13 (2023): Special Number SM The Importance of Social Identification through Digital Marketing to Cultivate Emotional Attachment towards the Brand: Evidence from the Real Madrid, F.C. Abstract   PDF
Veronica Baena
 
Vol 13, No 25 (2025) The Influence of Ad Duration and Countdown Timers on Viewer Mood and Attitude in Digital Advertising Abstract   PDF
Wajdy Omran
 
No 16 (2025): Special Number MBP The influence of choice factors on student decision-making of Vocational Education Abstract   PDF
Maria Antónia Rodrigues, Tiago Couto
 
Vol 12, No 23 (2024) The influence of internal marketing on employee integration and motivation. Abstract   PDF (Português (Portugal))
Zita Romero Gonçalves, Sara Rafaela Pais
 
Vol 4, No 6 (2016) The Influence of Need for Touch in Multichannel Purchasing Behaviour. An approach based on its instrumental and autotelic dimensions and consumer´s shopping task Abstract   PDF
Roberto Manzano, Magdalena Ferran, Diana Gavilan, Maria Avello, Carmen Abril
 
Vol 4, No 7 (2016) The Influence of Risks Perception on the Purchase of Ecological Personal Care Products Abstract   PDF
Carolina Afonso, Helena Gonçalves, Diana Gavilán, Jesús García-Madariaga
 
No 8 (2020): Special Number SMM The Influence of Social Media Friendship on Brand Awareness and Purchase Intention: Evidence from young adult consumers Abstract   PDF
Yusuf Bilgin
 
No 8 (2020): Special Number SMM The Influence of Social Media on Nutritional Behavior and Purchase Intention Among Millennials Abstract   PDF
Moudi Almousa, Amani Alsaikhan, Amal Aloud
 
No 2 (2017): Special Number MDB The influence of WOM and Peer Interaction in the Decision-Making Process of Generation Z within the family Abstract   PDF
Marta Cruz, Susana Costa e Silva, Joana César Machado
 
Vol 11, No 20 (2023) The Mediating Effect of Trust and Perceived Value on the Relationship between Corporate Image and Online Shopping Intention: A Study on Consumer Durables. Abstract   PDF
Osman Gök, Pervin Ersoy, Gülmüş Börühan
 
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