Vol 12, No 23 (2024)

Table of Contents

Editorial

Between Theories and Practices in Communication and Marketing: Articles that Generate Knowledge and Implications.
Jorge Remondes
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Articles

The Effect of Television Advertising on Students’ Buying Behavior: Study on Preparatory and Secondary School in Woldia Town, Evidence from Ethiopia.
Ahmed Mohammed Yimer, Habtamu Getachew Tegegne, Dagmawi Mandefro Abebe
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From Customer Orientation to Competitive Edge: Unpacking Bank Performance Dynamics.
Shashi Kant, Dawit Jabo, Berhan Borji
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Maintaining Product Quality, Brand Image and Increasing Usage Motives as an Effort to Increase Nivea Cosmetic's Sales
Ana Lima, Sukardi Sukardi
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A Importância das Marcas de Moda de Luxo na Aceitação e Normalização dos Novos Paradigmas Sociais.
Maria Francisca Costa, Inês Castro Vasconcelos Martins Amaral
PDF (Português (Portugal))
Center of Portugal Tourism: Effects of Video Advertisements on Positive Emotions and Narrative Transportation
Sara Santos, Maria Vasconcelos, Sónia Ferreira, Luísa Augusto, Pedro Espírito Santo
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The Impact of Electronic Word of Mouth (eWOM) on Visit Intention within the Framework of the Information Adoption Model: A Study on Instagram Users.
Kamil Çelik, Ahmet Aslan
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The influence of internal marketing on employee integration and motivation.
Zita Romero Gonçalves, Sara Rafaela Pais
PDF (Português (Portugal))
Analysis of the Communication Strategy of the Liga Portuguesa Contra o Cancro on the Social Network Facebook during the Pink October Movement: A Study from 2019 to 2023.
Cristina Alexandra Ramos Cardoso, Jorge Daniel Pacheco
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