No 16 (2025)

Special Number MBP

Table of Contents

Editorial

Rethinking Marketing and Communication in the Digital Era: Innovation, Sustainability, and Inclusion in Focus
Ana Pinto Borges, Elvira Vieira, Jorge Remondes, Paula Rodrigues, Viktorija Skvarciany
PDF

Articles

Torn between practicality and fear: how strategic communication professionals are adopting artificial intelligence
Patrícia Dias, Priscila Krolow, José Gabriel Andrade
PDF
Internal Marketing as a Driver of Workplace Happiness and Organizational Performance
Miguel Silva Neves, Joana Sobreiro Gonçalves, Cláudia Miranda Veloso, Bruno Barbosa Sousa
PDF
The Value Co-creation in HEI Organizational Management
Carla Fonseca
PDF
The influence of choice factors on student decision-making of Vocational Education
Maria Antónia Rodrigues, Tiago Couto
PDF
How to measure tourism sustainability? Proposal of a tourism sustainability index for Portugal
Sandra Isabel Rodrigues Bailoa, Pedro Manuel Mendonça Silva Cravo
PDF
Can Location be a Competitive Factor for Hotels in Low-Density Territories? A Study in Alto Alentejo
Maria Gorete Dinis, Bruno Costa
PDF
Olive oil tourism in Beira Interior Territory – the present offer
Maria Lúcia Pato
PDF
O papel das TIC na promoção da sustentabilidade sociocultural percecionado por artesãos de turismo criativo
Arturo Gomes Sousa, Filipa Aguiar Brandão
PDF (Português (Portugal))
Responsiveness of Petroleum Profit Tax to Foreign Direct Investment in Africa, Case Study Of Nigeria and Algeria
Nassour Abdelkader, Udeme Okon Efanga, Abed Abdelkrim Gherici
PDF
An insight into the Journey of Digital Nomads in Portugal
Madalena Abreu, Luana Pinheiro Sampaio
PDF
Inclusive Co-Creation: Rethinking Museum Experiences using technologies for Sensory-Impaired Visitors
Susana Mesquita, Jorge Lopes
PDF
Food, Culture and the Media: A Critical Analysis of Food Advertisements and Cultural Politics
Muhammet Erbay
PDF
Coopetition and transparency as strategic pillars on the agri-food and forestry system
Rui Rosa Rosa Dias, Alma Teresita Velarde Mendivil
PDF