Vol 6, No 11 (2018)

Table of Contents

Articles

YouTube Marketing: Examining the impact of user-generated-content sponsorship.
ÖZGE GÖZEGİR, AYSU GÖÇER
PDF
The Efficiency of Listening Tools’ Usage in Customer Relationship Management: The case of telecom companies.
Saleh Alwahaishi, Amine Nehari Talet
PDF
O Marketing Relacional Aplicado às Clínicas Veterinárias: Um caso de estudo.
Ana Cristina Sêco, Sandra Filipe, Dora Simões
PDF (Português (Portugal))
Content Marketing and Country-of-Origin Effect: The case of APICCAPS.
Amélia Maria Pinto da Cunha Brandão, Tiago Durães
PDF

Editorial

Customer Relationship Management and Content Marketing: Key variables to consider in a digital marketing strategy.
Jorge Remondes
PDF