|
Issue |
Title |
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Vol 10, No 19 (2022) |
Knowledge Management and Marketing Innovation Impact on Manufacturing Firms Performance in Ethiopia |
Abstract
PDF
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Elias Shetemam Beshir, Bayelign Abebe Zelalem |
|
No 9 (2021): Special Number SM |
Knowledge of the Markings and Marketing Declarations for Sun Protection Products |
Abstract
PDF
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Monika Engler-Jastrzębska, Aleksandra Wilczyńska |
|
No 5 (2019): Special Number TM |
La Comunicación 2.0 en el Sector Turístico Español: Análisis de las webs oficiales de promoción turística |
Abstract
PDF
|
Noelia Araújo Vila, Lucília Cardoso, Arthur Filipe de Araújo |
|
Vol 7, No 12 (2019) |
La Gamificación aplicada al Sector Turístico: Análisis sistemático sobre la base de datos Scopus |
Abstract
PDF
|
Noelia Araújo Vila, Bárbara Barroso, Rogério Azevedo Gomes, Lucília Cardoso |
|
Vol 7, No 12 (2019) |
La Perception de L’Image de Marque de la Turquie par les Algériens: Application du Modèle Anholt |
Abstract
PDF
|
Amel GRAA, Ahmed Amine TOU |
|
No 6 (2020): Special Number MEI |
La Phygitalisation de L’expérience Client : Une approche qualitative |
Abstract
PDF
|
Meradi Samir, Abdelhak Soumia |
|
Vol 2, No 3 (2014) |
La Publicidad en las RadioAPPs Ibéricas. Falta de Definición de un Soporte Publicitario sin Límites. |
Abstract
PDF (Português (Portugal))
|
Teresa Piñeiro-Otero |
|
No 12 (2023): Special Number CPDP |
Legal Protection of Customer Privacy on E-commerce: A comparative study of Iranian and American Law |
Abstract
PDF
|
Zahid Hussain, Asadullah Khan Mari |
|
No 2 (2017): Special Number MDB |
Les médias sociaux: L’étude de l’effet médiateur de la confiance et l’utilité perçue des commentaires dans le contexte algérien. |
Abstract
PDF
|
Amel GRAA, Soumia Abdelhak, Hayat Baraka |
|
No 5 (2019): Special Number TM |
Les Outils du Marketing Digital dans le Secteur de Véhicule de Transport avec Chauffeur en Algérie : Une approche qualitative |
Abstract
PDF
|
Hela Diouani, Amel Graa |
|
No 2 (2017): Special Number MDB |
Looking into nostalgia and the Boca Doce brand in online communications: a netnographic exploration of a Portuguese instant dessert. |
Abstract
PDF
|
Pedro Oliveira |
|
No 4 (2018): Special Number LM |
Luxo Sustentável em Contextos de Hotelaria e Turismo: Do diferencial competitivo à preocupação com a responsabilidade social. |
Abstract
PDF (Português (Portugal))
|
Annaelise Fritz Machado, Bruno Barbosa Sousa |
|
No 4 (2018): Special Number LM |
Luxury Goods’ Perception Within Millennials Cohort: Evidence against global homogeneity myth. |
Abstract
PDF
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Beata Stępień, Ana Lima |
|
No 4 (2018): Special Number LM |
Luxury Marketing Challenges and Opportunities in the Digital Era |
Abstract
PDF
|
Belém Barbosa, Jorge Remondes, Sandrina Teixeira |
|
Vol 12, No 23 (2024) |
Maintaining Product Quality, Brand Image and Increasing Usage Motives as an Effort to Increase Nivea Cosmetic's Sales |
Abstract
PDF
|
Ana Lima, Sukardi Sukardi |
|
Vol 10, No 18 (2022) |
Mapping the Integrated Marketing Communications Research: A Bibliometric Analysis |
Abstract
PDF
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Al Mamun1 Md. Abdullah, Carolyn Strong, Jinnatul Raihan Mumu, Md. Abul Kalam Azad |
|
No 15 (2024): Special Number MBP |
Marketing & Business Perspectives: Fostering AI as a Tool for Wellbeing. |
Abstract
PDF
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Jorge Remondes, Luisa M. Martinez, Isabel Machado, Ricardo Abreu |
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No 2 (2017): Special Number MDB |
Marketing and Digital Business |
Abstract
PDF
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Jorge Remondes, Maria Teresa Piñeiro, Belém Barbosa |
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Vol 1, No 1 (2013) |
Marketing, Communication and New Media |
Abstract
PDF
|
Jorge Remondes Sousa |
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No 6 (2020): Special Number MEI |
Marketing, Entrepreneurship and Innovation in the Digital Era |
Abstract
PDF
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Marco Lamas, Carlos Marques, Ana Rodrigues, Loreto Fernández, Jorge Remondes |
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No 11 (2022): Special Number MCCOVID-19 |
Marketing in the Context of COVID-19 |
Abstract
PDF
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Andreia Silva, Sandrina Teixeira, Maria Antónia Rodrigues, Jorge Remondes |
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No 6 (2020): Special Number MEI |
Marketing Relacional na Mira da Disrupção Digital: Pérolas e perigos da implementação de um sistema de CRM em B2B |
Abstract
PDF (Português (Portugal))
|
Dora Maria Simões, Hanna Karachun |
|
No 17 (2025): Special Number IM |
Marketing, Sustainability, and Internationalisation: Strategies and Organisational Performance for Global Competitiveness. |
Abstract
PDF
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Pedro Mendonça Silva, José Duarte Santos, Anabela Fragata, Jorge Remondes |
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Vol 11, No 21 (2023) |
Mediation Model of Social Media Usage within Organizations and its Impact on Employees during the Covid-19 Pandemic |
Abstract
PDF
|
Dr Muhammad Arsalan Nazir, Dr Qazi Ahmed |
|
Vol 2, No 2 (2014) |
Mensuração do Apego à Marca de Alunos de um Curso Superior de uma Universidade Pública Federal no Brasil |
Abstract
PDF
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Simone Portella Teixeira de Mello, Gustavo da Rosa Borges |
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