Browse Title Index


 
Issue Title
 
Vol 1, No 1 (2013) A TRIPLE VISION OF THE EFFECTIVENESS OF INTERNAL MARKETING Abstract   PDF
Ana Pinto Borges, Maria da Glória Ribeiro, Paula Rodrigues
 
No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality A User Experience–Based Evaluation Model for AI-Enabled Digital Booking Engines in Tourism Abstract   PDF
Sunil Nanikram Daryanani Daryanani, Carina Soledad González González, Alfonso Ruiz Rallo
 
No 5 (2019): Special Number TM Adolescent’s Perception of his Influence on Family Vacations Purchase Decisions: A consumer socialization perspective Abstract   PDF
João Paulo Baía
 
Vol 9, No 17 (2021) Advertising Review: The Portrayal of Muslim Women Athletes in YouTube Ads Abstract   PDF
Afnan Qutub, Wesam Basabain
 
No 15 (2024): Special Number MBP AI-Based Screening for Depression and Social Anxiety Through Eye Tracking: An Exploratory Study. Abstract   PDF
Karol Chlasta, Katarzyna Wisiecka, Krzysztof Krejtz, Izabela Krejtz
 
No 15 (2024): Special Number MBP AI-Driven Consumer Insights in Business: A Systematic Review and Bibliometric Analysis of Opportunities and Challenges. Abstract   PDF
Albérico Travassos Rosário, Joana Carmo Dias
 
No 12 (2023): Special Number CPDP An Analysis of Infractions and Fines in the Context of the GDPR Abstract   PDF
José Carlos Dias, António Martins, Pedro Pinto
 
Vol 9, No 17 (2021) An Analysis of Tourist's Behavioural Intention in the Digital Era: Using a Modified Model of the Reasoned Action Theory Abstract   PDF
Amine Benslimane, Khalissa Semaoune
 
No 12 (2023): Special Number CPDP An analysis on the Implementation of Secure Web-related Protocols in Portuguese City Councils Abstract   PDF
Jackson Barreto Costa Júnior, Pedro Carneiro, Sara Paiva, Pedro Pinto
 
Vol 3, No 5 (2015) An Application to create and Simulation of didactic games on Internet Abstract   PDF (Português (Portugal))
Dulcinéia Pires, Sandrerley Pires, Cassiomar Lopes
 
Vol 13, No 25 (2025) An Empirical Analysis of the Impact of Sponsorship Disclosure on Instagram Posts. Abstract   PDF
Sonia Bhatt, Sarvesh Kumar Singh
 
No 19 (2026): Special Issue on Organisational and Management Studies An Essay on the Evolving Role of B2B Salespeople in the Age of Artificial Intelligence: Challenges and Opportunities. Abstract   PDF
Pedro Mendonça Silva
 
Vol 9, No 17 (2021) An Experimental Investigation of the Impact of Different Advertising Formats on Children’s Attitudes’ Towards Sports Brands Abstract   PDF
Ranya Ibrahim Yousif, Alaa Tarek, Wael Kortam
 
No 16 (2025): Special Number MBP An insight into the Journey of Digital Nomads in Portugal Abstract   PDF
Madalena Abreu, Luana Pinheiro Sampaio
 
Vol 11, No 20 (2023) An Outside-Inside Motivation Determines College Students’ Online Shopping Behaviors Abstract   PDF
Ching-Chou Chen, Chenju Lin
 
Vol 12, No 23 (2024) Analysis of the Communication Strategy of the Liga Portuguesa Contra o Cancro on the Social Network Facebook during the Pink October Movement: A Study from 2019 to 2023. Abstract   PDF
Cristina Alexandra Ramos Cardoso, Jorge Daniel Pacheco
 
Vol 5, No 8 (2017) Analysis of Trust in B2B Relationships: The case of automatic storage and retrieval systems Abstract   PDF
Vitor Alves, Pedro Campos, Maria Felício
 
Vol 13, No 24 (2025) Analysis of Twitter posts about Shakira - BZRP Music Sessions #53 Abstract   PDF
Daniel C. Muntean, Juan A. García, Natalia Simón
 
No 2 (2017): Special Number MDB Aplicação da análise da Web no Turismo: o caso do Turismo do Alentejo. Abstract   PDF (Português (Portugal))
Maria Gorete Dinis, Carlos Manuel Martins Costa, Osvaldo Manuel Rocha Pacheco
 
Vol 9, No 16 (2021) Application of the Marketing Innovation in the Museum Market Abstract   PDF
Magdalena Sawczuk
 
Vol 7, No 12 (2019) Applied Marketing in Tourism and Communication in Social Networks Abstract   PDF
Jorge Remondes
 
No 19 (2026): Special Issue on Organisational and Management Studies Arbitration Decisions on Transfer Pricing: A Trend Favoring Taxpayers? Abstract   PDF
Beatriz da Silva Alves, José de Campos Amorim
 
No 19 (2026): Special Issue on Organisational and Management Studies Are We in a Housing Bubble? Empirical Evidence from Portugal. Abstract   PDF
António Manuel Cunha, Luís Ribeiro
 
Vol 2, No 2 (2014) As Implicações dos Programas de Marketing Interno na Orientação para o Mercado Interno, no Sector Transformador de Cortiça Português Abstract   PDF
João Pedro Sousa, Ricardo Rodrigues
 
Vol 13, No 25 (2025) Assessing Gen Z Consumers’ Perceptions, Ethical Concerns, and Behavioral Intention Towards AI-Driven Marketing: Case of Anadolu and Woldia University Students. Abstract   PDF
Tsadiku Setegne Dessie
 
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