Browse Title Index


 
Issue Title
 
No 5 (2019): Special Number TM Adolescent’s Perception of his Influence on Family Vacations Purchase Decisions: A consumer socialization perspective Abstract   PDF
João Paulo Baía
 
Vol 9, No 17 (2021) Advertising Review: The Portrayal of Muslim Women Athletes in YouTube Ads Abstract   PDF
Afnan Qutub, Wesam Basabain
 
No 15 (2024): Special Number MBP AI-Based Screening for Depression and Social Anxiety Through Eye Tracking: An Exploratory Study. Abstract   PDF
Karol Chlasta, Katarzyna Wisiecka, Krzysztof Krejtz, Izabela Krejtz
 
No 15 (2024): Special Number MBP AI-Driven Consumer Insights in Business: A Systematic Review and Bibliometric Analysis of Opportunities and Challenges. Abstract   PDF
Albérico Travassos Rosário, Joana Carmo Dias
 
No 12 (2023): Special Number CPDP An Analysis of Infractions and Fines in the Context of the GDPR Abstract   PDF
José Carlos Dias, António Martins, Pedro Pinto
 
Vol 9, No 17 (2021) An Analysis of Tourist's Behavioural Intention in the Digital Era: Using a Modified Model of the Reasoned Action Theory Abstract   PDF
Amine Benslimane, Khalissa Semaoune
 
No 12 (2023): Special Number CPDP An analysis on the Implementation of Secure Web-related Protocols in Portuguese City Councils Abstract   PDF
Jackson Barreto Costa Júnior, Pedro Carneiro, Sara Paiva, Pedro Pinto
 
Vol 3, No 5 (2015) An Application to create and Simulation of didactic games on Internet Abstract   PDF (Português (Portugal))
Dulcinéia Pires, Sandrerley Pires, Cassiomar Lopes
 
Vol 9, No 17 (2021) An Experimental Investigation of the Impact of Different Advertising Formats on Children’s Attitudes’ Towards Sports Brands Abstract   PDF
Ranya Ibrahim Yousif, Alaa Tarek, Wael Kortam
 
No 16 (2025): Special Number MBP An insight into the Journey of Digital Nomads in Portugal Abstract   PDF
Madalena Abreu, Luana Pinheiro Sampaio
 
Vol 11, No 20 (2023) An Outside-Inside Motivation Determines College Students’ Online Shopping Behaviors Abstract   PDF
Ching-Chou Chen, Chenju Lin
 
Vol 12, No 23 (2024) Analysis of the Communication Strategy of the Liga Portuguesa Contra o Cancro on the Social Network Facebook during the Pink October Movement: A Study from 2019 to 2023. Abstract   PDF
Cristina Alexandra Ramos Cardoso, Jorge Daniel Pacheco
 
Vol 5, No 8 (2017) Analysis of Trust in B2B Relationships: The case of automatic storage and retrieval systems Abstract   PDF
Vitor Alves, Pedro Campos, Maria Felício
 
Vol 13, No 24 (2025) Analysis of Twitter posts about Shakira - BZRP Music Sessions #53 Abstract   PDF
Daniel C. Muntean, Juan A. García, Natalia Simón
 
No 2 (2017): Special Number MDB Aplicação da análise da Web no Turismo: o caso do Turismo do Alentejo. Abstract   PDF (Português (Portugal))
Maria Gorete Dinis, Carlos Manuel Martins Costa, Osvaldo Manuel Rocha Pacheco
 
Vol 9, No 16 (2021) Application of the Marketing Innovation in the Museum Market Abstract   PDF
Magdalena Sawczuk
 
Vol 7, No 12 (2019) Applied Marketing in Tourism and Communication in Social Networks Abstract   PDF
Jorge Remondes
 
Vol 2, No 2 (2014) As Implicações dos Programas de Marketing Interno na Orientação para o Mercado Interno, no Sector Transformador de Cortiça Português Abstract   PDF
João Pedro Sousa, Ricardo Rodrigues
 
Vol 12, No 23 (2024) Between Theories and Practices in Communication and Marketing: Articles that Generate Knowledge and Implications. Abstract   PDF
Jorge Remondes
 
Vol 13, No 24 (2025) Blind Faith: A Study on the Interrelations among Credibility, Trust, and Non-Exposure to the Media. Abstract   PDF
Isabel Neira, Marta Portela, Martín Vaz Álvarez , José Miguel Túñez López
 
Vol 12, No 22 (2024) Brand Experience and Brand Equity: A Review and Future Research Agenda. Abstract   PDF
Clara Madeira, Ana Sousa, Ana Pinto Borges, Paula Rodrigues
 
Vol 9, No 16 (2021) Brand knowledge and Satisfaction Explained by the Attributes of a Regional Food Product Abstract   PDF
Ana Pinto Borges, Elvira Vieira, Paula Rodrigues, Victor Tavares
 
No 14 (2024): Special Number MD Brand Management and Firms’ Performance: Systematic Review. Abstract   PDF
Shimekit Kelkay Eshete, Shimels Zewdie Worke
 
No 14 (2024): Special Number MD Brand Revitalization of the Declining Mobile Phone Brand via Brand Ambassadors and Product Innovation. Abstract   PDF
Syed Ali Abbas
 
Vol 10, No 19 (2022) Business-Consumer Communication: A Qualitative Study on Brand Equity Approach Maternity Care Abstract   PDF
Gintarė Žemaitaitienė, Vestina Vainauskienė, Auksė Blažėnaitė
 
26 - 50 of 298 Items << < 1 2 3 4 5 6 7 8 9 10 > >>