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Issue |
Title |
|
No 5 (2019): Special Number TM |
Adolescent’s Perception of his Influence on Family Vacations Purchase Decisions: A consumer socialization perspective |
Abstract
PDF
|
João Paulo Baía |
|
Vol 9, No 17 (2021) |
Advertising Review: The Portrayal of Muslim Women Athletes in YouTube Ads |
Abstract
PDF
|
Afnan Qutub, Wesam Basabain |
|
No 15 (2024): Special Number MBP |
AI-Based Screening for Depression and Social Anxiety Through Eye Tracking: An Exploratory Study. |
Abstract
PDF
|
Karol Chlasta, Katarzyna Wisiecka, Krzysztof Krejtz, Izabela Krejtz |
|
No 15 (2024): Special Number MBP |
AI-Driven Consumer Insights in Business: A Systematic Review and Bibliometric Analysis of Opportunities and Challenges. |
Abstract
PDF
|
Albérico Travassos Rosário, Joana Carmo Dias |
|
No 12 (2023): Special Number CPDP |
An Analysis of Infractions and Fines in the Context of the GDPR |
Abstract
PDF
|
José Carlos Dias, António Martins, Pedro Pinto |
|
Vol 9, No 17 (2021) |
An Analysis of Tourist's Behavioural Intention in the Digital Era: Using a Modified Model of the Reasoned Action Theory |
Abstract
PDF
|
Amine Benslimane, Khalissa Semaoune |
|
No 12 (2023): Special Number CPDP |
An analysis on the Implementation of Secure Web-related Protocols in Portuguese City Councils |
Abstract
PDF
|
Jackson Barreto Costa Júnior, Pedro Carneiro, Sara Paiva, Pedro Pinto |
|
Vol 3, No 5 (2015) |
An Application to create and Simulation of didactic games on Internet |
Abstract
PDF (Português (Portugal))
|
Dulcinéia Pires, Sandrerley Pires, Cassiomar Lopes |
|
Vol 9, No 17 (2021) |
An Experimental Investigation of the Impact of Different Advertising Formats on Children’s Attitudes’ Towards Sports Brands |
Abstract
PDF
|
Ranya Ibrahim Yousif, Alaa Tarek, Wael Kortam |
|
Vol 11, No 20 (2023) |
An Outside-Inside Motivation Determines College Students’ Online Shopping Behaviors |
Abstract
PDF
|
Ching-Chou Chen, Chenju Lin |
|
Vol 12, No 23 (2024) |
Analysis of the Communication Strategy of the Liga Portuguesa Contra o Cancro on the Social Network Facebook during the Pink October Movement: A Study from 2019 to 2023. |
Abstract
PDF
|
Cristina Alexandra Ramos Cardoso, Jorge Daniel Pacheco |
|
Vol 5, No 8 (2017) |
Analysis of Trust in B2B Relationships: The case of automatic storage and retrieval systems |
Abstract
PDF
|
Vitor Alves, Pedro Campos, Maria Felício |
|
No 2 (2017): Special Number MDB |
Aplicação da análise da Web no Turismo: o caso do Turismo do Alentejo. |
Abstract
PDF (Português (Portugal))
|
Maria Gorete Dinis, Carlos Manuel Martins Costa, Osvaldo Manuel Rocha Pacheco |
|
Vol 9, No 16 (2021) |
Application of the Marketing Innovation in the Museum Market |
Abstract
PDF
|
Magdalena Sawczuk |
|
Vol 7, No 12 (2019) |
Applied Marketing in Tourism and Communication in Social Networks |
Abstract
PDF
|
Jorge Remondes |
|
Vol 2, No 2 (2014) |
As Implicações dos Programas de Marketing Interno na Orientação para o Mercado Interno, no Sector Transformador de Cortiça Português |
Abstract
PDF
|
João Pedro Sousa, Ricardo Rodrigues |
|
Vol 12, No 23 (2024) |
Between Theories and Practices in Communication and Marketing: Articles that Generate Knowledge and Implications. |
Abstract
PDF
|
Jorge Remondes |
|
Vol 12, No 22 (2024) |
Brand Experience and Brand Equity: A Review and Future Research Agenda. |
Abstract
PDF
|
Clara Madeira, Ana Sousa, Ana Pinto Borges, Paula Rodrigues |
|
Vol 9, No 16 (2021) |
Brand knowledge and Satisfaction Explained by the Attributes of a Regional Food Product |
Abstract
PDF
|
Ana Pinto Borges, Elvira Vieira, Paula Rodrigues, Victor Tavares |
|
No 14 (2024): Special Number MD |
Brand Management and Firms’ Performance: Systematic Review. |
Abstract
PDF
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Shimekit Kelkay Eshete, Shimels Zewdie Worke |
|
No 14 (2024): Special Number MD |
Brand Revitalization of the Declining Mobile Phone Brand via Brand Ambassadors and Product Innovation. |
Abstract
PDF
|
Syed Ali Abbas |
|
Vol 10, No 19 (2022) |
Business-Consumer Communication: A Qualitative Study on Brand Equity Approach Maternity Care |
Abstract
PDF
|
Gintarė Žemaitaitienė, Vestina Vainauskienė, Auksė Blažėnaitė |
|
No 4 (2018): Special Number LM |
Buying Luxury Brands Online: The effect of money-back guarantee on perceived risk and purchase intention. |
Abstract
PDF
|
Muhammad Ashfaq, Yun Jiang, Abdul Waheed, Amir Zaib Abbasi |
|
Vol 12, No 23 (2024) |
Center of Portugal Tourism: Effects of Video Advertisements on Positive Emotions and Narrative Transportation |
Abstract
PDF
|
Sara Santos, Maria Vasconcelos, Sónia Ferreira, Luísa Augusto, Pedro Espírito Santo |
|
No 9 (2021): Special Number SM |
Challenges for Marketing Research in the Concept of Sustainable Development |
Abstract
PDF
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Bruno Sousa, Adrian Lubowiecki-Vikuk, Maria Antónia Rodrigues, Jorge Remondes |
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