Browse Title Index


 
Issue Title
 
Vol 9, No 17 (2021) Advertising Review: The Portrayal of Muslim Women Athletes in YouTube Ads Abstract   PDF
Afnan Qutub, Wesam Basabain
 
No 12 (2023): Special Number CPDP An Analysis of Infractions and Fines in the Context of the GDPR Abstract   PDF
José Carlos Dias, António Martins, Pedro Pinto
 
Vol 9, No 17 (2021) An Analysis of Tourist's Behavioural Intention in the Digital Era: Using a Modified Model of the Reasoned Action Theory Abstract   PDF
Amine Benslimane, Khalissa Semaoune
 
No 12 (2023): Special Number CPDP An analysis on the Implementation of Secure Web-related Protocols in Portuguese City Councils Abstract   PDF
Jackson Barreto Costa Júnior, Pedro Carneiro, Sara Paiva, Pedro Pinto
 
Vol 3, No 5 (2015) An Application to create and Simulation of didactic games on Internet Abstract   PDF (Português (Portugal))
Dulcinéia Pires, Sandrerley Pires, Cassiomar Lopes
 
Vol 9, No 17 (2021) An Experimental Investigation of the Impact of Different Advertising Formats on Children’s Attitudes’ Towards Sports Brands Abstract   PDF
Ranya Ibrahim Yousif, Alaa Tarek, Wael Kortam
 
Vol 11, No 20 (2023) An Outside-Inside Motivation Determines College Students’ Online Shopping Behaviors Abstract   PDF
Ching-Chou Chen, Chenju Lin
 
Vol 5, No 8 (2017) Analysis of Trust in B2B Relationships: The case of automatic storage and retrieval systems Abstract   PDF
Vitor Alves, Pedro Campos, Maria Felício
 
No 2 (2017): Special Number MDB Aplicação da análise da Web no Turismo: o caso do Turismo do Alentejo. Abstract   PDF (Português (Portugal))
Maria Gorete Dinis, Carlos Manuel Martins Costa, Osvaldo Manuel Rocha Pacheco
 
Vol 9, No 16 (2021) Application of the Marketing Innovation in the Museum Market Abstract   PDF
Magdalena Sawczuk
 
Vol 7, No 12 (2019) Applied Marketing in Tourism and Communication in Social Networks Abstract   PDF
Jorge Remondes
 
Vol 2, No 2 (2014) As Implicações dos Programas de Marketing Interno na Orientação para o Mercado Interno, no Sector Transformador de Cortiça Português Abstract   PDF
João Pedro Sousa, Ricardo Rodrigues
 
Vol 12, No 22 (2024) Brand Experience and Brand Equity: A Review and Future Research Agenda. Abstract   PDF
Clara Madeira, Ana Sousa, Ana Pinto Borges, Paula Rodrigues
 
Vol 9, No 16 (2021) Brand knowledge and Satisfaction Explained by the Attributes of a Regional Food Product Abstract   PDF
Ana Pinto Borges, Elvira Vieira, Paula Rodrigues, Victor Tavares
 
No 14 (2024): Special Number MD Brand Management and Firms’ Performance: Systematic Review. Abstract   PDF
Shimekit Kelkay Eshete, Shimels Zewdie Worke
 
No 14 (2024): Special Number MD Brand Revitalization of the Declining Mobile Phone Brand via Brand Ambassadors and Product Innovation. Abstract   PDF
Syed Ali Abbas
 
Vol 10, No 19 (2022) Business-Consumer Communication: A Qualitative Study on Brand Equity Approach Maternity Care Abstract   PDF
Gintarė Žemaitaitienė, Vestina Vainauskienė, Auksė Blažėnaitė
 
No 4 (2018): Special Number LM Buying Luxury Brands Online: The effect of money-back guarantee on perceived risk and purchase intention. Abstract   PDF
Muhammad Ashfaq, Yun Jiang, Abdul Waheed, Amir Zaib Abbasi
 
No 9 (2021): Special Number SM Challenges for Marketing Research in the Concept of Sustainable Development Abstract   PDF
Bruno Sousa, Adrian Lubowiecki-Vikuk, Maria Antónia Rodrigues, Jorge Remondes
 
Vol 5, No 8 (2017) Communicating Sustainability on Social Media: A study on leading turkish and global Brands in Turkey. Abstract   PDF
TUGBA ORTEN TUGRUL, AYSU GOCER
 
Vol 3, No 5 (2015) Compra por Impulso: um estudo aplicado ao universo de estudantes do ensino superior Abstract   PDF (Português (Portugal))
Pedro Manuel Espírito Santo, Patricia Milene Azinheira Cardoso, Lidia Maria Espírito Santo
 
No 13 (2023): Special Number SM Comunicación del marketing y Gestión de relación con clientes de servicios de yoga: Netnografía comparativa pre y post pandemia en Facebook Abstract   PDF
Laura María Elena Miranda Hernández, Alicia del Socorro De la Peña de León
 
No 3 (2018): Special Number QRMCNM Construcción de Tipologías y Clusters, sobre Seguridad y Privacidad en Redes Sociales Abstract   PDF (Português (Portugal))
Luís Eduardo Ruano Ibarra, Ernesto León Congote Ordóñez
 
Vol 3, No 5 (2015) Construction of educational pathways: Use of Facebook at school Abstract   PDF (Português (Portugal))
Kalyne Andrade, Andrea Nunes, Everton Ávila
 
Vol 6, No 10 (2018) Consumer Behavior, Communication and Relationship Marketing. Abstract   PDF (Português (Portugal))
Jorge Remondes
 
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