Vol 9, No 17 (2021)

Table of Contents

Articles

An Analysis of Tourist's Behavioural Intention in the Digital Era: Using a Modified Model of the Reasoned Action Theory
Amine Benslimane, Khalissa Semaoune
PDF
O Marketing Digital na Conexão das Relações de Consumo
Francisco Tiago Braga Barroso, Zaila Maria Oliveira
PDF (Português (Portugal))
An Experimental Investigation of the Impact of Different Advertising Formats on Children’s Attitudes’ Towards Sports Brands
Ranya Ibrahim Yousif, Alaa Tarek, Wael Kortam
PDF
Advertising Review: The Portrayal of Muslim Women Athletes in YouTube Ads
Afnan Qutub, Wesam Basabain
PDF

Editorial

Digital, Marketing and Online Vídeo Ads: Brand Studies.
Jorge Remondes
PDF