Browse Title Index


 
Issue Title
 
Vol 2, No 3 (2014) Presença das 500 Maiores e Melhores Empresas Portuguesas nas Redes Sociais: Um Estudo Exploratório. Abstract   PDF (Português (Portugal))
José Freitas Santos, Joana Monteiro Pereira
 
Vol 3, No 5 (2015) QR Code adoption and mobile marketing practices in Portugal: An empirical study Abstract   PDF   PDF
José Freitas Santos
 
Vol 2, No 3 (2014) Searching for Events through Social Media: An Exploratory Study Abstract   PDF
Jose Pedro Ribeiro, João Paulo Peixoto
 
No 1 (2016): Special Number QRMCNM Social Media: Facebook and Police Major Planning Events. Abstract   PDF (Português (Portugal))
Sónia Morgado, Rui Ferraz
 
Vol 2, No 2 (2014) Socially Responsible Internal Communication? Analysing the Combined Effect of CSR and Internal Communication on Employees' Affective Bond to Organization. Abstract   PDF
Daniel Gomes, Vanda Asseiro, Neuza Ribeiro
 
Vol 3, No 4 (2015) The brand management: a perspective applied in the context of sports media Abstract   PDF
Bruno Miguel Sousa, Joaquim Silva
 
Vol 2, No 2 (2014) The Impact of Different TV Commercial Executional Cues on the Awareness of the Brand Facebook Profile: an empirical study with young adults. Abstract   PDF
Luisa Agante, Luca Sigot, Michelle Quintano
 
Vol 4, No 6 (2016) The Influence of Need for Touch in Multichannel Purchasing Behaviour. An approach based on its instrumental and autotelic dimensions and consumer´s shopping task Abstract   PDF
Roberto Manzano, Magdalena Ferran, Diana Gavilan, Maria Avello, Carmen Abril
 
Vol 4, No 7 (2016) The Influence of Risks Perception on the Purchase of Ecological Personal Care Products Abstract   PDF
Carolina Afonso, Helena Gonçalves, Diana Gavilán, Jesús García-Madariaga
 
Vol 3, No 5 (2015) The newsletter in the context of Public Relations and Digital Communication Abstract   PDF (Português (Portugal))
Sandrina Teixeira, Paulo Cardoso, Nádia Pimenta
 
Vol 4, No 6 (2016) The Next Revolution in Mass Customization: An insight into the sneaker market. Abstract   PDF
Verónica Baena
 
Vol 4, No 6 (2016) Una Revisión Sistemática del Papel del Tiempo en el Comportamiento del Consumidor Abstract   PDF
Juan A. García, Belén Ruiz
 
Vol 4, No 7 (2016) Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce Abstract   PDF
Susana Costa e Silva, Carla Carvalho Martins
 
Vol 3, No 5 (2015) Vigilância Electrónica: uma realidade desconhecida para a generalidade dos portugueses Abstract   PDF (Português (Portugal))
Eduardo Teles, João Paulo Peixoto
 
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