|
Issue |
Title |
|
Vol 5, No 8 (2017) |
Communicating Sustainability on Social Media: A study on leading turkish and global Brands in Turkey. |
Abstract
PDF
|
TUGBA ORTEN TUGRUL, AYSU GOCER |
|
Vol 3, No 5 (2015) |
Compra por Impulso: um estudo aplicado ao universo de estudantes do ensino superior |
Abstract
PDF (Português (Portugal))
|
Pedro Manuel Espírito Santo, Patricia Milene Azinheira Cardoso, Lidia Maria Espírito Santo |
|
No 13 (2023): Special Number SM |
Comunicación del marketing y Gestión de relación con clientes de servicios de yoga: Netnografía comparativa pre y post pandemia en Facebook |
Abstract
PDF
|
Laura María Elena Miranda Hernández, Alicia del Socorro De la Peña de León |
|
No 3 (2018): Special Number QRMCNM |
Construcción de Tipologías y Clusters, sobre Seguridad y Privacidad en Redes Sociales |
Abstract
PDF (Português (Portugal))
|
Luís Eduardo Ruano Ibarra, Ernesto León Congote Ordóñez |
|
Vol 3, No 5 (2015) |
Construction of educational pathways: Use of Facebook at school |
Abstract
PDF (Português (Portugal))
|
Kalyne Andrade, Andrea Nunes, Everton Ávila |
|
Vol 6, No 10 (2018) |
Consumer Behavior, Communication and Relationship Marketing. |
Abstract
PDF (Português (Portugal))
|
Jorge Remondes |
|
No 11 (2022): Special Number MCCOVID-19 |
Consumer Behavior: A Literature Review of the Early Research on the COVID-19 Outbreak |
Abstract
PDF
|
Pedro Mota Veiga, Julien Diogo |
|
Vol 4, No 7 (2016) |
Consumer behaviour studies: shopping via mobile devices. |
Abstract
PDF
|
Jorge Remondes |
|
Vol 10, No 18 (2022) |
Consumer Social Media Engagement with Video Ad in the Context of the COVID-19 Pandemic |
Abstract
PDF
|
Pedro Mota Veiga, Julien Diogo, Pedro Manuel do Espírito Santo, Sara Santos |
|
Vol 6, No 11 (2018) |
Content Marketing and Country-of-Origin Effect: The case of APICCAPS. |
Abstract
PDF
|
Amélia Maria Pinto da Cunha Brandão, Tiago Durães |
|
Vol 4, No 6 (2016) |
Crianças em Risco Social nas Notícias: O Olhar da Imprensa Cabo‐Verdiana. |
Abstract
PDF (Português (Portugal))
|
Manuel Menezes, Ana Amílcar |
|
Vol 1, No 1 (2013) |
Crisis económica y grupos de comunicación en España (2008-2012) |
Abstract
PDF
|
Mercedes Román, Aurora García |
|
Vol 6, No 11 (2018) |
Customer Relationship Management and Content Marketing: Key variables to consider in a digital marketing strategy. |
Abstract
PDF
|
Jorge Remondes |
|
Vol 11, No 21 (2023) |
Customers’ Perspectives on Promotion-Based, Permission-Based, and Service-Oriented E-Mail Marketing Strategies: A Qualitative Study |
Abstract
PDF
|
Chaitra Katti, Belem Barbosa |
|
No 12 (2023): Special Number CPDP |
Cybersecurity, Privacy, and Data Protection: State of the Art in Iran, Nigeria, Portugal, and the USA. |
Abstract
PDF
|
Susana Lamas, Paula Quintas, José Campos Neves, Jorge Remondes |
|
No 14 (2024): Special Number MD |
Design Complexity: Assessing Cross-Modal Correspondence between Complex Food Images and the Desire to Eat. |
Abstract
PDF
|
Chimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir, Emem Chimeziem Elijah |
|
No 10 (2021): Special Number QRMC |
Design Sustentável Baseado em Hábitos de Consumo: Reflexões sobre um método de pesquisa |
Abstract
PDF (Português (Portugal))
|
Dioclécio Camelo, Carolina Daros, André de Souza Lucca |
|
Vol 6, No 10 (2018) |
Determinantes e Consequências da Satisfação e Lealdade Online: Um estudo sobre marcas de nutrição desportiva. |
Abstract
PDF (Português (Portugal))
|
Cristela Maia Bairrada, João Fontes da Costa, Maria Carolina Araújo |
|
Vol 10, No 18 (2022) |
Determinants and Consequences of YouTube Advertising Value |
Abstract
PDF
|
Mafalda Moutinho, Maria Rodrigues, Anabela Ribeiro |
|
Vol 11, No 21 (2023) |
Determinants of Green Smartphone Application Adoption for Sustainable Food Consumption Among University Students |
Abstract
PDF
|
Arian Matin, Tornike Khoshtaria, Nugzar Todua, Ola Bareja-Wawryszuk, Tomasz Pajewski, Nia Todua |
|
Vol 12, No 22 (2024) |
Did you like, share and comment? An essay on the effect of the influencer image on the behavior of followers. |
Abstract
PDF
|
Evadio Pereira Filho |
|
No 13 (2023): Special Number SM |
Digital Customer Experiences: A Multiple Case Study Approach of Malaysia Financial Institutions |
Abstract
PDF
|
Azira Ab Aziz, Peter Charles Woods |
|
Vol 9, No 17 (2021) |
Digital, Marketing and Online Vídeo Ads: Brand Studies. |
Abstract
PDF
|
Jorge Remondes |
|
Vol 11, No 21 (2023) |
Digital Marketing in Developing and Emerging Economies: A Systematic Review of Introductory Phase Features |
Abstract
PDF
|
Shimelis Tamirat, Shimelis Zewdie |
|
Vol 10, No 19 (2022) |
Digital Media Influencers: A Systematic Literature Review |
Abstract
PDF (Português (Portugal))
|
Francisco Adriano Lima, Amélia Maria Brandão |
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