| Issue | Title | |
| No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality | Assessing the Impact of Working Capital on Free Cash Flow: Evidence from Portuguese Accommodation Companies | Abstract PDF |
| António Borges Fernandes, Sofia Cardim, Jessica Ferreira, Lígia Pinto | ||
| No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality | Augmented Reality as an Interactive Marketing Communication Touchpoint: Effects on Brand Love and Brand Loyalty in Hospitality | Abstract PDF |
| Rita Guedes, Svitlana Magalhães de Sousa Ostapenko | ||
| Vol 12, No 23 (2024) | Between Theories and Practices in Communication and Marketing: Articles that Generate Knowledge and Implications. | Abstract PDF |
| Jorge Remondes | ||
| No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality | Bibliometric analysis on "tourism" and "competitiveness", from 2000 to 2023 | Abstract PDF |
| José Marques Pereira, Giovana Goretti Feijó Almeida, Paulo Almeida | ||
| Vol 13, No 24 (2025) | Blind Faith: A Study on the Interrelations among Credibility, Trust, and Non-Exposure to the Media. | Abstract PDF |
| Isabel Neira, Marta Portela, Martín Vaz Álvarez , José Miguel Túñez López | ||
| Vol 12, No 22 (2024) | Brand Experience and Brand Equity: A Review and Future Research Agenda. | Abstract PDF |
| Clara Madeira, Ana Sousa, Ana Pinto Borges, Paula Rodrigues | ||
| Vol 9, No 16 (2021) | Brand knowledge and Satisfaction Explained by the Attributes of a Regional Food Product | Abstract PDF |
| Ana Pinto Borges, Elvira Vieira, Paula Rodrigues, Victor Tavares | ||
| No 14 (2024): Special Number MD | Brand Management and Firms’ Performance: Systematic Review. | Abstract PDF |
| Shimekit Kelkay Eshete, Shimels Zewdie Worke | ||
| No 14 (2024): Special Number MD | Brand Revitalization of the Declining Mobile Phone Brand via Brand Ambassadors and Product Innovation. | Abstract PDF |
| Syed Ali Abbas | ||
| Vol 13, No 25 (2025) | Brand Storytelling and Transmedia: A Systematic Literature Review. | Abstract PDF |
| João Miguel Lopes, Irina Saur-Amaral, Sofia Gomes | ||
| No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality | Building Resilient Tourism Systems: The Strategic Role of Financial Sustainability in Portuguese Tourism Firms | Abstract PDF |
| António Borges Fernandes, Jessica Ferreira, Fadiba Seidi, Sofia Cardim | ||
| Vol 10, No 19 (2022) | Business-Consumer Communication: A Qualitative Study on Brand Equity Approach Maternity Care | Abstract PDF |
| Gintarė Žemaitaitienė, Vestina Vainauskienė, Auksė Blažėnaitė | ||
| No 4 (2018): Special Number LM | Buying Luxury Brands Online: The effect of money-back guarantee on perceived risk and purchase intention. | Abstract PDF |
| Muhammad Ashfaq, Yun Jiang, Abdul Waheed, Amir Zaib Abbasi | ||
| No 16 (2025): Special Number MBP | Can Location be a Competitive Factor for Hotels in Low-Density Territories? A Study in Alto Alentejo | Abstract PDF |
| Maria Gorete Dinis, Bruno Costa | ||
| Vol 12, No 23 (2024) | Center of Portugal Tourism: Effects of Video Advertisements on Positive Emotions and Narrative Transportation | Abstract PDF |
| Sara Santos, Maria Vasconcelos, Sónia Ferreira, Luísa Augusto, Pedro Espírito Santo | ||
| No 9 (2021): Special Number SM | Challenges for Marketing Research in the Concept of Sustainable Development | Abstract PDF |
| Bruno Sousa, Adrian Lubowiecki-Vikuk, Maria Antónia Rodrigues, Jorge Remondes | ||
| Vol 5, No 8 (2017) | Communicating Sustainability on Social Media: A study on leading turkish and global Brands in Turkey. | Abstract PDF |
| TUGBA ORTEN TUGRUL, AYSU GOCER | ||
| Vol 3, No 5 (2015) | Compra por Impulso: um estudo aplicado ao universo de estudantes do ensino superior | Abstract PDF (Português (Portugal)) |
| Pedro Manuel Espírito Santo, Patricia Milene Azinheira Cardoso, Lidia Maria Espírito Santo | ||
| No 13 (2023): Special Number SM | Comunicación del marketing y Gestión de relación con clientes de servicios de yoga: Netnografía comparativa pre y post pandemia en Facebook | Abstract PDF |
| Laura María Elena Miranda Hernández, Alicia del Socorro De la Peña de León | ||
| No 3 (2018): Special Number QRMCNM | Construcción de Tipologías y Clusters, sobre Seguridad y Privacidad en Redes Sociales | Abstract PDF (Português (Portugal)) |
| Luís Eduardo Ruano Ibarra, Ernesto León Congote Ordóñez | ||
| Vol 3, No 5 (2015) | Construction of educational pathways: Use of Facebook at school | Abstract PDF (Português (Portugal)) |
| Kalyne Andrade, Andrea Nunes, Everton Ávila | ||
| Vol 6, No 10 (2018) | Consumer Behavior, Communication and Relationship Marketing. | Abstract PDF (Português (Portugal)) |
| Jorge Remondes | ||
| No 11 (2022): Special Number MCCOVID-19 | Consumer Behavior: A Literature Review of the Early Research on the COVID-19 Outbreak | Abstract PDF |
| Pedro Mota Veiga, Julien Diogo | ||
| Vol 4, No 7 (2016) | Consumer behaviour studies: shopping via mobile devices. | Abstract PDF |
| Jorge Remondes | ||
| Vol 10, No 18 (2022) | Consumer Social Media Engagement with Video Ad in the Context of the COVID-19 Pandemic | Abstract PDF |
| Pedro Mota Veiga, Julien Diogo, Pedro Manuel do Espírito Santo, Sara Santos | ||
| 51 - 75 of 339 Items | << < 1 2 3 4 5 6 7 8 9 10 > >> | |