Browse Title Index


 
Issue Title
 
Vol 4, No 7 (2016) Consumer behaviour studies: shopping via mobile devices. Abstract   PDF
Jorge Remondes
 
Vol 10, No 18 (2022) Consumer Social Media Engagement with Video Ad in the Context of the COVID-19 Pandemic Abstract   PDF
Pedro Mota Veiga, Julien Diogo, Pedro Manuel do Espírito Santo, Sara Santos
 
Vol 6, No 11 (2018) Content Marketing and Country-of-Origin Effect: The case of APICCAPS. Abstract   PDF
Amélia Maria Pinto da Cunha Brandão, Tiago Durães
 
Vol 4, No 6 (2016) Crianças em Risco Social nas Notícias: O Olhar da Imprensa Cabo‐Verdiana. Abstract   PDF (Português (Portugal))
Manuel Menezes, Ana Amílcar
 
Vol 1, No 1 (2013) Crisis económica y grupos de comunicación en España (2008-2012) Abstract   PDF
Mercedes Román, Aurora García
 
Vol 6, No 11 (2018) Customer Relationship Management and Content Marketing: Key variables to consider in a digital marketing strategy. Abstract   PDF
Jorge Remondes
 
Vol 11, No 21 (2023) Customers’ Perspectives on Promotion-Based, Permission-Based, and Service-Oriented E-Mail Marketing Strategies: A Qualitative Study Abstract   PDF
Chaitra Katti, Belem Barbosa
 
No 12 (2023): Special Number CPDP Cybersecurity, Privacy, and Data Protection: State of the Art in Iran, Nigeria, Portugal, and the USA. Abstract   PDF
Susana Lamas, Paula Quintas, José Campos Neves, Jorge Remondes
 
No 14 (2024): Special Number MD Design Complexity: Assessing Cross-Modal Correspondence between Complex Food Images and the Desire to Eat. Abstract   PDF
Chimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir, Emem Chimeziem Elijah
 
No 10 (2021): Special Number QRMC Design Sustentável Baseado em Hábitos de Consumo: Reflexões sobre um método de pesquisa Abstract   PDF (Português (Portugal))
Dioclécio Camelo, Carolina Daros, André de Souza Lucca
 
Vol 6, No 10 (2018) Determinantes e Consequências da Satisfação e Lealdade Online: Um estudo sobre marcas de nutrição desportiva. Abstract   PDF (Português (Portugal))
Cristela Maia Bairrada, João Fontes da Costa, Maria Carolina Araújo
 
Vol 10, No 18 (2022) Determinants and Consequences of YouTube Advertising Value Abstract   PDF
Mafalda Moutinho, Maria Rodrigues, Anabela Ribeiro
 
Vol 11, No 21 (2023) Determinants of Green Smartphone Application Adoption for Sustainable Food Consumption Among University Students Abstract   PDF
Arian Matin, Tornike Khoshtaria, Nugzar Todua, Ola Bareja-Wawryszuk, Tomasz Pajewski, Nia Todua
 
No 13 (2023): Special Number SM Digital Customer Experiences: A Multiple Case Study Approach of Malaysia Financial Institutions Abstract   PDF
Azira Ab Aziz, Peter Charles Woods
 
Vol 9, No 17 (2021) Digital, Marketing and Online Vídeo Ads: Brand Studies. Abstract   PDF
Jorge Remondes
 
Vol 11, No 21 (2023) Digital Marketing in Developing and Emerging Economies: A Systematic Review of Introductory Phase Features Abstract   PDF
Shimelis Tamirat, Shimelis Zewdie
 
Vol 10, No 19 (2022) Digital Media Influencers: A Systematic Literature Review Abstract   PDF (Português (Portugal))
Francisco Adriano Lima, Amélia Maria Brandão
 
No 9 (2021): Special Number SM Do Yoga Be Sustainable: Examination of sustainable consumer behaviour of yoga practitioner Abstract   PDF
Arif Yüce, Zozan Güneş
 
Vol 11, No 21 (2023) Driving Digital Connections: Integrated Strategies for Marketing, Social Media and Mobile Commerce Abstract   PDF
Jorge Remondes
 
Vol 5, No 9 (2017) Dynamic Marketing through Engagement: Answering the role of marketing functions. Abstract   PDF
Sumitro Sarkum, Bambang Agus Pramuka, Agus Suroso
 
No 5 (2019): Special Number TM E-Business e Plataformas de Colaboração: Uma estratégia para o trabalho em redes interorganizacionais nos destinos turísticos Abstract   PDF (Português (Portugal))
Thais de Oliveira Lima, Belem Barbosa, Carlos Costa
 
Vol 10, No 18 (2022) Effects of Advertising, Online Risk, Perceived Usefulness, and Reliability on Online Shopping Behavior Abstract   PDF
Qaribu Yahaya Nasidi, Isyaku Hassan, Muhamad Fazil Ahmad, Murtala Garba, Musa BaraU Gamji
 
No 11 (2022): Special Number MCCOVID-19 Effects of E-Business Adoption on Organizational Agility in the COVID-19 Context Abstract   PDF (Português (Portugal))
Pedro Manuel Espírito Santo, Patricia Milene Azinheira Cardoso, Alzira Maria Ascensão Marques
 
Vol 1, No 1 (2013) EFICÁCIA DAS NOVAS TECNOLOGIAS DA INFORMAÇÃO E COMUNICAÇÃO NA COMUNICAÇÃO INTERNA: FATORES DE SUCESSO Abstract   PDF
Rui Branco Lopes
 
Vol 6, No 10 (2018) Employees’ Perceptions of Internal Communication Processes and Communication Satisfaction in a Northern Portuguese Higher Education Institution Abstract   PDF
Ana Paula Rodrigues, Ana Cantante Cordeiro, Patrícia António, Carlos Pires, Rui Madeira
 
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