Browse Title Index


 
Issue Title
 
No 4 (2018): Special Number LM Buying Luxury Brands Online: The effect of money-back guarantee on perceived risk and purchase intention. Abstract   PDF
Muhammad Ashfaq, Yun Jiang, Abdul Waheed, Amir Zaib Abbasi
 
No 16 (2025): Special Number MBP Can Location be a Competitive Factor for Hotels in Low-Density Territories? A Study in Alto Alentejo Abstract   PDF
Maria Gorete Dinis, Bruno Costa
 
Vol 12, No 23 (2024) Center of Portugal Tourism: Effects of Video Advertisements on Positive Emotions and Narrative Transportation Abstract   PDF
Sara Santos, Maria Vasconcelos, Sónia Ferreira, Luísa Augusto, Pedro Espírito Santo
 
No 9 (2021): Special Number SM Challenges for Marketing Research in the Concept of Sustainable Development Abstract   PDF
Bruno Sousa, Adrian Lubowiecki-Vikuk, Maria Antónia Rodrigues, Jorge Remondes
 
Vol 5, No 8 (2017) Communicating Sustainability on Social Media: A study on leading turkish and global Brands in Turkey. Abstract   PDF
TUGBA ORTEN TUGRUL, AYSU GOCER
 
Vol 3, No 5 (2015) Compra por Impulso: um estudo aplicado ao universo de estudantes do ensino superior Abstract   PDF (Português (Portugal))
Pedro Manuel Espírito Santo, Patricia Milene Azinheira Cardoso, Lidia Maria Espírito Santo
 
No 13 (2023): Special Number SM Comunicación del marketing y Gestión de relación con clientes de servicios de yoga: Netnografía comparativa pre y post pandemia en Facebook Abstract   PDF
Laura María Elena Miranda Hernández, Alicia del Socorro De la Peña de León
 
No 3 (2018): Special Number QRMCNM Construcción de Tipologías y Clusters, sobre Seguridad y Privacidad en Redes Sociales Abstract   PDF (Português (Portugal))
Luís Eduardo Ruano Ibarra, Ernesto León Congote Ordóñez
 
Vol 3, No 5 (2015) Construction of educational pathways: Use of Facebook at school Abstract   PDF (Português (Portugal))
Kalyne Andrade, Andrea Nunes, Everton Ávila
 
Vol 6, No 10 (2018) Consumer Behavior, Communication and Relationship Marketing. Abstract   PDF (Português (Portugal))
Jorge Remondes
 
No 11 (2022): Special Number MCCOVID-19 Consumer Behavior: A Literature Review of the Early Research on the COVID-19 Outbreak Abstract   PDF
Pedro Mota Veiga, Julien Diogo
 
Vol 4, No 7 (2016) Consumer behaviour studies: shopping via mobile devices. Abstract   PDF
Jorge Remondes
 
Vol 10, No 18 (2022) Consumer Social Media Engagement with Video Ad in the Context of the COVID-19 Pandemic Abstract   PDF
Pedro Mota Veiga, Julien Diogo, Pedro Manuel do Espírito Santo, Sara Santos
 
Vol 6, No 11 (2018) Content Marketing and Country-of-Origin Effect: The case of APICCAPS. Abstract   PDF
Amélia Maria Pinto da Cunha Brandão, Tiago Durães
 
No 16 (2025): Special Number MBP Coopetition and transparency as strategic pillars on the agri-food and forestry system Abstract   PDF
Rui Rosa Rosa Dias, Alma Teresita Velarde Mendivil
 
Vol 4, No 6 (2016) Crianças em Risco Social nas Notícias: O Olhar da Imprensa Cabo‐Verdiana. Abstract   PDF (Português (Portugal))
Manuel Menezes, Ana Amílcar
 
Vol 1, No 1 (2013) Crisis económica y grupos de comunicación en España (2008-2012) Abstract   PDF
Mercedes Román, Aurora García
 
Vol 6, No 11 (2018) Customer Relationship Management and Content Marketing: Key variables to consider in a digital marketing strategy. Abstract   PDF
Jorge Remondes
 
Vol 13, No 24 (2025) Customer Service and Delivery Time: The Dynamics of Purchasing Luxury Products Online, Using Iramuteq Software. Abstract   PDF (Português (Portugal))
Teucle Mannarelli Filho, Álvaro Miguel da Costa Cairrão, Diogo Ricardo Pinto Bastos
 
Vol 11, No 21 (2023) Customers’ Perspectives on Promotion-Based, Permission-Based, and Service-Oriented E-Mail Marketing Strategies: A Qualitative Study Abstract   PDF
Chaitra Katti, Belem Barbosa
 
No 12 (2023): Special Number CPDP Cybersecurity, Privacy, and Data Protection: State of the Art in Iran, Nigeria, Portugal, and the USA. Abstract   PDF
Susana Lamas, Paula Quintas, José Campos Neves, Jorge Remondes
 
No 14 (2024): Special Number MD Design Complexity: Assessing Cross-Modal Correspondence between Complex Food Images and the Desire to Eat. Abstract   PDF
Chimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir, Emem Chimeziem Elijah
 
No 10 (2021): Special Number QRMC Design Sustentável Baseado em Hábitos de Consumo: Reflexões sobre um método de pesquisa Abstract   PDF (Português (Portugal))
Dioclécio Camelo, Carolina Daros, André de Souza Lucca
 
Vol 6, No 10 (2018) Determinantes e Consequências da Satisfação e Lealdade Online: Um estudo sobre marcas de nutrição desportiva. Abstract   PDF (Português (Portugal))
Cristela Maia Bairrada, João Fontes da Costa, Maria Carolina Araújo
 
Vol 10, No 18 (2022) Determinants and Consequences of YouTube Advertising Value Abstract   PDF
Mafalda Moutinho, Maria Rodrigues, Anabela Ribeiro
 
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