| Issue | Title | |
| No 4 (2018): Special Number LM | Buying Luxury Brands Online: The effect of money-back guarantee on perceived risk and purchase intention. | Abstract PDF |
| Muhammad Ashfaq, Yun Jiang, Abdul Waheed, Amir Zaib Abbasi | ||
| No 16 (2025): Special Number MBP | Can Location be a Competitive Factor for Hotels in Low-Density Territories? A Study in Alto Alentejo | Abstract PDF |
| Maria Gorete Dinis, Bruno Costa | ||
| Vol 12, No 23 (2024) | Center of Portugal Tourism: Effects of Video Advertisements on Positive Emotions and Narrative Transportation | Abstract PDF |
| Sara Santos, Maria Vasconcelos, Sónia Ferreira, Luísa Augusto, Pedro Espírito Santo | ||
| No 9 (2021): Special Number SM | Challenges for Marketing Research in the Concept of Sustainable Development | Abstract PDF |
| Bruno Sousa, Adrian Lubowiecki-Vikuk, Maria Antónia Rodrigues, Jorge Remondes | ||
| Vol 5, No 8 (2017) | Communicating Sustainability on Social Media: A study on leading turkish and global Brands in Turkey. | Abstract PDF |
| TUGBA ORTEN TUGRUL, AYSU GOCER | ||
| Vol 3, No 5 (2015) | Compra por Impulso: um estudo aplicado ao universo de estudantes do ensino superior | Abstract PDF (Português (Portugal)) |
| Pedro Manuel Espírito Santo, Patricia Milene Azinheira Cardoso, Lidia Maria Espírito Santo | ||
| No 13 (2023): Special Number SM | Comunicación del marketing y Gestión de relación con clientes de servicios de yoga: Netnografía comparativa pre y post pandemia en Facebook | Abstract PDF |
| Laura María Elena Miranda Hernández, Alicia del Socorro De la Peña de León | ||
| No 3 (2018): Special Number QRMCNM | Construcción de Tipologías y Clusters, sobre Seguridad y Privacidad en Redes Sociales | Abstract PDF (Português (Portugal)) |
| Luís Eduardo Ruano Ibarra, Ernesto León Congote Ordóñez | ||
| Vol 3, No 5 (2015) | Construction of educational pathways: Use of Facebook at school | Abstract PDF (Português (Portugal)) |
| Kalyne Andrade, Andrea Nunes, Everton Ávila | ||
| Vol 6, No 10 (2018) | Consumer Behavior, Communication and Relationship Marketing. | Abstract PDF (Português (Portugal)) |
| Jorge Remondes | ||
| No 11 (2022): Special Number MCCOVID-19 | Consumer Behavior: A Literature Review of the Early Research on the COVID-19 Outbreak | Abstract PDF |
| Pedro Mota Veiga, Julien Diogo | ||
| Vol 4, No 7 (2016) | Consumer behaviour studies: shopping via mobile devices. | Abstract PDF |
| Jorge Remondes | ||
| Vol 10, No 18 (2022) | Consumer Social Media Engagement with Video Ad in the Context of the COVID-19 Pandemic | Abstract PDF |
| Pedro Mota Veiga, Julien Diogo, Pedro Manuel do Espírito Santo, Sara Santos | ||
| Vol 6, No 11 (2018) | Content Marketing and Country-of-Origin Effect: The case of APICCAPS. | Abstract PDF |
| Amélia Maria Pinto da Cunha Brandão, Tiago Durães | ||
| No 16 (2025): Special Number MBP | Coopetition and transparency as strategic pillars on the agri-food and forestry system | Abstract PDF |
| Rui Rosa Rosa Dias, Alma Teresita Velarde Mendivil | ||
| Vol 4, No 6 (2016) | Crianças em Risco Social nas Notícias: O Olhar da Imprensa Cabo‐Verdiana. | Abstract PDF (Português (Portugal)) |
| Manuel Menezes, Ana Amílcar | ||
| Vol 1, No 1 (2013) | Crisis económica y grupos de comunicación en España (2008-2012) | Abstract PDF |
| Mercedes Román, Aurora García | ||
| Vol 6, No 11 (2018) | Customer Relationship Management and Content Marketing: Key variables to consider in a digital marketing strategy. | Abstract PDF |
| Jorge Remondes | ||
| Vol 13, No 24 (2025) | Customer Service and Delivery Time: The Dynamics of Purchasing Luxury Products Online, Using Iramuteq Software. | Abstract PDF (Português (Portugal)) |
| Teucle Mannarelli Filho, Álvaro Miguel da Costa Cairrão, Diogo Ricardo Pinto Bastos | ||
| Vol 11, No 21 (2023) | Customers’ Perspectives on Promotion-Based, Permission-Based, and Service-Oriented E-Mail Marketing Strategies: A Qualitative Study | Abstract PDF |
| Chaitra Katti, Belem Barbosa | ||
| No 12 (2023): Special Number CPDP | Cybersecurity, Privacy, and Data Protection: State of the Art in Iran, Nigeria, Portugal, and the USA. | Abstract PDF |
| Susana Lamas, Paula Quintas, José Campos Neves, Jorge Remondes | ||
| No 14 (2024): Special Number MD | Design Complexity: Assessing Cross-Modal Correspondence between Complex Food Images and the Desire to Eat. | Abstract PDF |
| Chimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir, Emem Chimeziem Elijah | ||
| No 10 (2021): Special Number QRMC | Design Sustentável Baseado em Hábitos de Consumo: Reflexões sobre um método de pesquisa | Abstract PDF (Português (Portugal)) |
| Dioclécio Camelo, Carolina Daros, André de Souza Lucca | ||
| Vol 6, No 10 (2018) | Determinantes e Consequências da Satisfação e Lealdade Online: Um estudo sobre marcas de nutrição desportiva. | Abstract PDF (Português (Portugal)) |
| Cristela Maia Bairrada, João Fontes da Costa, Maria Carolina Araújo | ||
| Vol 10, No 18 (2022) | Determinants and Consequences of YouTube Advertising Value | Abstract PDF |
| Mafalda Moutinho, Maria Rodrigues, Anabela Ribeiro | ||
| 51 - 75 of 298 Items | << < 1 2 3 4 5 6 7 8 9 10 > >> | |