Browse Title Index


 
Issue Title
 
No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality Assessing the Impact of Working Capital on Free Cash Flow: Evidence from Portuguese Accommodation Companies Abstract   PDF
António Borges Fernandes, Sofia Cardim, Jessica Ferreira, Lígia Pinto
 
No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality Augmented Reality as an Interactive Marketing Communication Touchpoint: Effects on Brand Love and Brand Loyalty in Hospitality Abstract   PDF
Rita Guedes, Svitlana Magalhães de Sousa Ostapenko
 
Vol 12, No 23 (2024) Between Theories and Practices in Communication and Marketing: Articles that Generate Knowledge and Implications. Abstract   PDF
Jorge Remondes
 
No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality Bibliometric analysis on "tourism" and "competitiveness", from 2000 to 2023 Abstract   PDF
José Marques Pereira, Giovana Goretti Feijó Almeida, Paulo Almeida
 
Vol 13, No 24 (2025) Blind Faith: A Study on the Interrelations among Credibility, Trust, and Non-Exposure to the Media. Abstract   PDF
Isabel Neira, Marta Portela, Martín Vaz Álvarez , José Miguel Túñez López
 
Vol 12, No 22 (2024) Brand Experience and Brand Equity: A Review and Future Research Agenda. Abstract   PDF
Clara Madeira, Ana Sousa, Ana Pinto Borges, Paula Rodrigues
 
Vol 9, No 16 (2021) Brand knowledge and Satisfaction Explained by the Attributes of a Regional Food Product Abstract   PDF
Ana Pinto Borges, Elvira Vieira, Paula Rodrigues, Victor Tavares
 
No 14 (2024): Special Number MD Brand Management and Firms’ Performance: Systematic Review. Abstract   PDF
Shimekit Kelkay Eshete, Shimels Zewdie Worke
 
No 14 (2024): Special Number MD Brand Revitalization of the Declining Mobile Phone Brand via Brand Ambassadors and Product Innovation. Abstract   PDF
Syed Ali Abbas
 
Vol 13, No 25 (2025) Brand Storytelling and Transmedia: A Systematic Literature Review. Abstract   PDF
João Miguel Lopes, Irina Saur-Amaral, Sofia Gomes
 
No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality Building Resilient Tourism Systems: The Strategic Role of Financial Sustainability in Portuguese Tourism Firms Abstract   PDF
António Borges Fernandes, Jessica Ferreira, Fadiba Seidi, Sofia Cardim
 
Vol 10, No 19 (2022) Business-Consumer Communication: A Qualitative Study on Brand Equity Approach Maternity Care Abstract   PDF
Gintarė Žemaitaitienė, Vestina Vainauskienė, Auksė Blažėnaitė
 
No 4 (2018): Special Number LM Buying Luxury Brands Online: The effect of money-back guarantee on perceived risk and purchase intention. Abstract   PDF
Muhammad Ashfaq, Yun Jiang, Abdul Waheed, Amir Zaib Abbasi
 
No 16 (2025): Special Number MBP Can Location be a Competitive Factor for Hotels in Low-Density Territories? A Study in Alto Alentejo Abstract   PDF
Maria Gorete Dinis, Bruno Costa
 
Vol 12, No 23 (2024) Center of Portugal Tourism: Effects of Video Advertisements on Positive Emotions and Narrative Transportation Abstract   PDF
Sara Santos, Maria Vasconcelos, Sónia Ferreira, Luísa Augusto, Pedro Espírito Santo
 
No 9 (2021): Special Number SM Challenges for Marketing Research in the Concept of Sustainable Development Abstract   PDF
Bruno Sousa, Adrian Lubowiecki-Vikuk, Maria Antónia Rodrigues, Jorge Remondes
 
Vol 5, No 8 (2017) Communicating Sustainability on Social Media: A study on leading turkish and global Brands in Turkey. Abstract   PDF
TUGBA ORTEN TUGRUL, AYSU GOCER
 
Vol 3, No 5 (2015) Compra por Impulso: um estudo aplicado ao universo de estudantes do ensino superior Abstract   PDF (Português (Portugal))
Pedro Manuel Espírito Santo, Patricia Milene Azinheira Cardoso, Lidia Maria Espírito Santo
 
No 13 (2023): Special Number SM Comunicación del marketing y Gestión de relación con clientes de servicios de yoga: Netnografía comparativa pre y post pandemia en Facebook Abstract   PDF
Laura María Elena Miranda Hernández, Alicia del Socorro De la Peña de León
 
No 3 (2018): Special Number QRMCNM Construcción de Tipologías y Clusters, sobre Seguridad y Privacidad en Redes Sociales Abstract   PDF (Português (Portugal))
Luís Eduardo Ruano Ibarra, Ernesto León Congote Ordóñez
 
Vol 3, No 5 (2015) Construction of educational pathways: Use of Facebook at school Abstract   PDF (Português (Portugal))
Kalyne Andrade, Andrea Nunes, Everton Ávila
 
Vol 6, No 10 (2018) Consumer Behavior, Communication and Relationship Marketing. Abstract   PDF (Português (Portugal))
Jorge Remondes
 
No 11 (2022): Special Number MCCOVID-19 Consumer Behavior: A Literature Review of the Early Research on the COVID-19 Outbreak Abstract   PDF
Pedro Mota Veiga, Julien Diogo
 
Vol 4, No 7 (2016) Consumer behaviour studies: shopping via mobile devices. Abstract   PDF
Jorge Remondes
 
Vol 10, No 18 (2022) Consumer Social Media Engagement with Video Ad in the Context of the COVID-19 Pandemic Abstract   PDF
Pedro Mota Veiga, Julien Diogo, Pedro Manuel do Espírito Santo, Sara Santos
 
51 - 75 of 339 Items << < 1 2 3 4 5 6 7 8 9 10 > >>