Construcción de Tipologías y Clusters, sobre Seguridad y Privacidad en Redes Sociales

Luís Eduardo Ruano Ibarra, Ernesto León Congote Ordóñez


The article reflects on the perception and management of security and privacy in virtual social networks such as Facebook, Instagram and WhatsApp. It presents a case of investigation, from the methodological triangulation and the obtaining and sequential interpretation of qualitative and quantitative data. It describes the process of obtaining information and qualitative analysis, starting from the guidelines of the Discourse of structural semiotics on a corpus composed of group of discussion, That later, they derive in a quantitative measuring instrument, which gives rise to the construction of clusters. Based on a general perspective on online information management, structural positions, discursive migrations, and specific attitudinal profiles relating to each user are identified. Finally, they are quantified in a given scenario.


virtual social networks, privacy; security; typology of social network users; attitudinal profiles.


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International Journal of Marketing, Communication and New Media

ISSN: 2182-9306


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