| Issue | Title | |
| No 15 (2024): Special Number MBP | The Use of AI as a Tool for Marketing Communication Campaigns: Applied Study of Barbie Selfie-Generator. | Abstract PDF |
| Ana Canavarro, Irma Imamovic | ||
| No 8 (2020): Special Number SMM | The Use of Algorithms to Target Children while Advertising on YouTube Kids Platform: A reflection and analysis of the existing regulation | Abstract PDF |
| Michelly Rosa Ferreira, Luisa Agante | ||
| No 16 (2025): Special Number MBP | The Value Co-creation in HEI Organizational Management | Abstract PDF |
| Carla Fonseca | ||
| No 4 (2018): Special Number LM | The Value of Luxury: Social, individual and functional dimensions. | Abstract PDF |
| Paula Lopes Rodrigues, Teresa Barros, Carlos Martins | ||
| No 11 (2022): Special Number MCCOVID-19 | The Voice of the Consumer on sVoD Systems During Covid-19: A Service Opportunity Mining Approach | Abstract PDF |
| Tuğçe Ozansoy Çadırcı, Ayşegül Sağkaya Güngör, Sena Kılıç | ||
| No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality | Theme Hotels, Cultural Heritage and Destination Image: The Case of Portugal | Abstract PDF |
| Bruno Feijó Almeida, Giovana Goretti Feijó Almeida, Paulo Almeida | ||
| No 16 (2025): Special Number MBP | Torn between practicality and fear: how strategic communication professionals are adopting artificial intelligence | Abstract PDF |
| Patrícia Dias, Priscila Krolow, José Gabriel Andrade | ||
| No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality | Tourism Fields, Arenas, and Disputes in the Latin American Urban Context | Abstract PDF |
| Francisco Xavier da Silva Júnior, Wilker Ricardo de Mendonça Nóbrega, Silvio Lima Figueiredo | ||
| Vol 13, No 24 (2025) | Trade Fair and Innovation: A Systematic Literature Review. | Abstract PDF |
| Elisabete Barbosa Parodi, Joao F. Proenca | ||
| Vol 11, No 20 (2023) | Trends in Digital Marketing Research: A Bibliometric Analysis | Abstract PDF |
| Wan Mohd Hirwani Wan Hussain, Abu H. Ayob | ||
| Vol 4, No 6 (2016) | Una Revisión Sistemática del Papel del Tiempo en el Comportamiento del Consumidor | Abstract PDF |
| Juan A. García, Belén Ruiz | ||
| Vol 4, No 7 (2016) | Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce | Abstract PDF |
| Susana Costa e Silva, Carla Carvalho Martins | ||
| Vol 11, No 20 (2023) | User Responses to Pro-Environmental Facebook Messages of Pride and Guilt | Abstract PDF |
| Suji Park, Hae Rin Kang | ||
| Vol 5, No 9 (2017) | Valores Societais em Portugal: Replicação do Projeto Globe 17 anos depois e implicações para a gestão. | Abstract PDF (Português (Portugal)) |
| Helena Cristina Roque, Maria Rita Silva, Madalena Ramos, António Caetano | ||
| No 9 (2021): Special Number SM | Value Co-Creation and Sustainability: A systematic literature review | Abstract PDF |
| Raquel Pontes Almeida, João F. Proença, Fabiana Nogueira Holanda Ferreira | ||
| No 4 (2018): Special Number LM | Venda Online de Marcas de Moda de Luxo: Contradição de conceitos ou desenvolvimento natural do negócio da moda de luxo? | Abstract PDF (Português (Portugal)) |
| Sandrina Francisca Teixeira, Pedro Luís Machado | ||
| Vol 3, No 5 (2015) | Vigilância Electrónica: uma realidade desconhecida para a generalidade dos portugueses | Abstract PDF (Português (Portugal)) |
| Eduardo Teles, João Paulo Peixoto | ||
| Vol 14, No 26 (2026) | Virtual Reality Advertising effect on Consumer Experience and Brand Recall: The Mediating Role of Immersion. | Abstract PDF |
| Shashi Kant, Vikki Sharma, Rajesh Gupta | ||
| Vol 11, No 21 (2023) | Virtues of Tribal Behaviour in Sport: The Case of Portuguese Football Brands | Abstract PDF |
| Tiago Vieira, Dora Maria Simões | ||
| No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality | Volunteer-Generated Media and Destination Image in Cross-Border Regenerative Tourism: Marketing Communication Evidence from the Iberian Peninsula | Abstract PDF |
| Ricardo Jorge Pacheco Coutinho, Bruno B. Sousa, José Antonio Fraiz | ||
| No 3 (2018): Special Number QRMCNM | Vozes de corpos marcados: um estudo qualitativo sobre significados emergentes | Abstract PDF (Português (Portugal)) |
| Marta Rodrigues, Zélia Teixeira, Luís Santos | ||
| Vol 11, No 20 (2023) | Was there an Alteration on Consumers Pattern with COVID-19 Pandemic? A Pre and Post-Pandemic Research on Consumers' Behavior | Abstract PDF |
| João M. Lopes, Isaac Moreira, Ana Pinto Borges, José Castro Oliveira | ||
| Vol 10, No 18 (2022) | Web Information in Face of COVID-19 Crisis: Evidence from Tourism Sector | Abstract PDF |
| Sandrina Francisca Teixeira, Amélia Silva, Maria José Angélico, Ana Paula Camanrinha, António Abreu | ||
| No 5 (2019): Special Number TM | What is the Motivation of Travellers? An investigation of quotes on TripAdvisor’s facebook page | Abstract PDF |
| Hulisi Binbasioglu | ||
| No 5 (2019): Special Number TM | Wine Tourism Experience in the Tejo Region: The influence of sensory impressions on post-visit behaviour intentions | Abstract PDF |
| Vasco Santos, Ana Caldeira, Eulália Santos, Simão Oliveira, Paulo Ramos | ||
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