Browse Title Index


 
Issue Title
 
Vol 12, No 22 (2024) The New Dynamics of Marketing and the Influence of Digital Abstract   PDF
Jorge Remondes
 
Vol 3, No 5 (2015) The newsletter in the context of Public Relations and Digital Communication Abstract   PDF (Português (Portugal))
Sandrina Teixeira, Paulo Cardoso, Nádia Pimenta
 
Vol 4, No 6 (2016) The Next Revolution in Mass Customization: An insight into the sneaker market. Abstract   PDF
Verónica Baena
 
No 9 (2021): Special Number SM The Participation of Manufacturing Employees in Workplace Health Promotion Programmes: Determinants and barriers Abstract   PDF
Małgorzata Budzanowska-Drzewiecka, Monika Ptaszyńska, Justyna M. Bugaj
 
Vol 13, No 24 (2025) The relationship between loneliness and short-form video addiction: A moderated mediation model. Abstract   PDF
cuixia zhao, ruimei liu, fangying song, xiaoxuan chen
 
Vol 13, No 25 (2025) The Role of Brand Co-Creation Behavior within the eWOM and CSR moderation on the trust brand and purchase intention Abstract   PDF
Maher Toukabri, Nozha Erragcha, Jamel Eddine Gharbi
 
Vol 13, No 25 (2025) The Role of Customer Participation in Interactivity Creating Brand Loyalty Abstract   PDF
Evrim Derinozlu, Esra Özkan Pir
 
No 2 (2017): Special Number MDB The Role of Digital Marketing: A perspective from Porto Hotels’ Managers. Abstract   PDF
Rita Abreu Leite, António Azevedo
 
Vol 8, No 15 (2020) The Role of Relationship Marketing on the Web Abstract   PDF
Jorge Remondes
 
Vol 6, No 10 (2018) The Role of the Positive Switching Costs in the Insurance Industry Abstract   PDF
Anabela Marcos
 
Vol 9, No 16 (2021) The Role of User Generated Content in Shaping a Business’s Reputation on Social Media: Moderating role of trust propensity Abstract   PDF
Muhammad Naeem Khan, Mahwish J Khan, Sadaf Kashif
 
No 15 (2024): Special Number MBP The Use of AI as a Tool for Marketing Communication Campaigns: Applied Study of Barbie Selfie-Generator. Abstract   PDF
Ana Canavarro, Irma Imamovic
 
No 8 (2020): Special Number SMM The Use of Algorithms to Target Children while Advertising on YouTube Kids Platform: A reflection and analysis of the existing regulation Abstract   PDF
Michelly Rosa Ferreira, Luisa Agante
 
No 16 (2025): Special Number MBP The Value Co-creation in HEI Organizational Management Abstract   PDF
Carla Fonseca
 
No 4 (2018): Special Number LM The Value of Luxury: Social, individual and functional dimensions. Abstract   PDF
Paula Lopes Rodrigues, Teresa Barros, Carlos Martins
 
No 11 (2022): Special Number MCCOVID-19 The Voice of the Consumer on sVoD Systems During Covid-19: A Service Opportunity Mining Approach Abstract   PDF
Tuğçe Ozansoy Çadırcı, Ayşegül Sağkaya Güngör, Sena Kılıç
 
No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality Theme Hotels, Cultural Heritage and Destination Image: The Case of Portugal Abstract   PDF
Bruno Feijó Almeida, Giovana Goretti Feijó Almeida, Paulo Almeida
 
No 16 (2025): Special Number MBP Torn between practicality and fear: how strategic communication professionals are adopting artificial intelligence Abstract   PDF
Patrícia Dias, Priscila Krolow, José Gabriel Andrade
 
No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality Tourism Fields, Arenas, and Disputes in the Latin American Urban Context Abstract   PDF
Francisco Xavier da Silva Júnior, Wilker Ricardo de Mendonça Nóbrega, Silvio Lima Figueiredo
 
Vol 13, No 24 (2025) Trade Fair and Innovation: A Systematic Literature Review. Abstract   PDF
Elisabete Barbosa Parodi, Joao F. Proenca
 
Vol 11, No 20 (2023) Trends in Digital Marketing Research: A Bibliometric Analysis Abstract   PDF
Wan Mohd Hirwani Wan Hussain, Abu H. Ayob
 
Vol 4, No 6 (2016) Una Revisión Sistemática del Papel del Tiempo en el Comportamiento del Consumidor Abstract   PDF
Juan A. García, Belén Ruiz
 
Vol 4, No 7 (2016) Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce Abstract   PDF
Susana Costa e Silva, Carla Carvalho Martins
 
Vol 11, No 20 (2023) User Responses to Pro-Environmental Facebook Messages of Pride and Guilt Abstract   PDF
Suji Park, Hae Rin Kang
 
Vol 5, No 9 (2017) Valores Societais em Portugal: Replicação do Projeto Globe 17 anos depois e implicações para a gestão. Abstract   PDF (Português (Portugal))
Helena Cristina Roque, Maria Rita Silva, Madalena Ramos, António Caetano
 
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