| Issue | Title | |
| Vol 12, No 22 (2024) | The New Dynamics of Marketing and the Influence of Digital | Abstract PDF |
| Jorge Remondes | ||
| Vol 3, No 5 (2015) | The newsletter in the context of Public Relations and Digital Communication | Abstract PDF (Português (Portugal)) |
| Sandrina Teixeira, Paulo Cardoso, Nádia Pimenta | ||
| Vol 4, No 6 (2016) | The Next Revolution in Mass Customization: An insight into the sneaker market. | Abstract PDF |
| Verónica Baena | ||
| No 9 (2021): Special Number SM | The Participation of Manufacturing Employees in Workplace Health Promotion Programmes: Determinants and barriers | Abstract PDF |
| Małgorzata Budzanowska-Drzewiecka, Monika Ptaszyńska, Justyna M. Bugaj | ||
| Vol 13, No 24 (2025) | The relationship between loneliness and short-form video addiction: A moderated mediation model. | Abstract PDF |
| cuixia zhao, ruimei liu, fangying song, xiaoxuan chen | ||
| Vol 13, No 25 (2025) | The Role of Brand Co-Creation Behavior within the eWOM and CSR moderation on the trust brand and purchase intention | Abstract PDF |
| Maher Toukabri, Nozha Erragcha, Jamel Eddine Gharbi | ||
| Vol 13, No 25 (2025) | The Role of Customer Participation in Interactivity Creating Brand Loyalty | Abstract PDF |
| Evrim Derinozlu, Esra Özkan Pir | ||
| No 2 (2017): Special Number MDB | The Role of Digital Marketing: A perspective from Porto Hotels’ Managers. | Abstract PDF |
| Rita Abreu Leite, António Azevedo | ||
| Vol 8, No 15 (2020) | The Role of Relationship Marketing on the Web | Abstract PDF |
| Jorge Remondes | ||
| Vol 6, No 10 (2018) | The Role of the Positive Switching Costs in the Insurance Industry | Abstract PDF |
| Anabela Marcos | ||
| Vol 9, No 16 (2021) | The Role of User Generated Content in Shaping a Business’s Reputation on Social Media: Moderating role of trust propensity | Abstract PDF |
| Muhammad Naeem Khan, Mahwish J Khan, Sadaf Kashif | ||
| No 15 (2024): Special Number MBP | The Use of AI as a Tool for Marketing Communication Campaigns: Applied Study of Barbie Selfie-Generator. | Abstract PDF |
| Ana Canavarro, Irma Imamovic | ||
| No 8 (2020): Special Number SMM | The Use of Algorithms to Target Children while Advertising on YouTube Kids Platform: A reflection and analysis of the existing regulation | Abstract PDF |
| Michelly Rosa Ferreira, Luisa Agante | ||
| No 16 (2025): Special Number MBP | The Value Co-creation in HEI Organizational Management | Abstract PDF |
| Carla Fonseca | ||
| No 4 (2018): Special Number LM | The Value of Luxury: Social, individual and functional dimensions. | Abstract PDF |
| Paula Lopes Rodrigues, Teresa Barros, Carlos Martins | ||
| No 11 (2022): Special Number MCCOVID-19 | The Voice of the Consumer on sVoD Systems During Covid-19: A Service Opportunity Mining Approach | Abstract PDF |
| Tuğçe Ozansoy Çadırcı, Ayşegül Sağkaya Güngör, Sena Kılıç | ||
| No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality | Theme Hotels, Cultural Heritage and Destination Image: The Case of Portugal | Abstract PDF |
| Bruno Feijó Almeida, Giovana Goretti Feijó Almeida, Paulo Almeida | ||
| No 16 (2025): Special Number MBP | Torn between practicality and fear: how strategic communication professionals are adopting artificial intelligence | Abstract PDF |
| Patrícia Dias, Priscila Krolow, José Gabriel Andrade | ||
| No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality | Tourism Fields, Arenas, and Disputes in the Latin American Urban Context | Abstract PDF |
| Francisco Xavier da Silva Júnior, Wilker Ricardo de Mendonça Nóbrega, Silvio Lima Figueiredo | ||
| Vol 13, No 24 (2025) | Trade Fair and Innovation: A Systematic Literature Review. | Abstract PDF |
| Elisabete Barbosa Parodi, Joao F. Proenca | ||
| Vol 11, No 20 (2023) | Trends in Digital Marketing Research: A Bibliometric Analysis | Abstract PDF |
| Wan Mohd Hirwani Wan Hussain, Abu H. Ayob | ||
| Vol 4, No 6 (2016) | Una Revisión Sistemática del Papel del Tiempo en el Comportamiento del Consumidor | Abstract PDF |
| Juan A. García, Belén Ruiz | ||
| Vol 4, No 7 (2016) | Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce | Abstract PDF |
| Susana Costa e Silva, Carla Carvalho Martins | ||
| Vol 11, No 20 (2023) | User Responses to Pro-Environmental Facebook Messages of Pride and Guilt | Abstract PDF |
| Suji Park, Hae Rin Kang | ||
| Vol 5, No 9 (2017) | Valores Societais em Portugal: Replicação do Projeto Globe 17 anos depois e implicações para a gestão. | Abstract PDF (Português (Portugal)) |
| Helena Cristina Roque, Maria Rita Silva, Madalena Ramos, António Caetano | ||
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