No 2 (2017)

Special Number MDB

Table of Contents

Editorial

Marketing and Digital Business
Jorge Remondes, Maria Teresa Piñeiro, Belém Barbosa
PDF

Articles

Evolving factors influencing consumers' attitudes toward social media marketing and its impact on social media usage
M. Sadiq Sohail, Ibrahim Al-Jabri
PDF
Les médias sociaux: L’étude de l’effet médiateur de la confiance et l’utilité perçue des commentaires dans le contexte algérien.
Amel GRAA, Soumia Abdelhak, Hayat Baraka
PDF
Looking into nostalgia and the Boca Doce brand in online communications: a netnographic exploration of a Portuguese instant dessert.
Pedro Oliveira
PDF
Aplicação da análise da Web no Turismo: o caso do Turismo do Alentejo.
Maria Gorete Dinis, Carlos Manuel Martins Costa, Osvaldo Manuel Rocha Pacheco
PDF (Português (Portugal))
The Role of Digital Marketing: A perspective from Porto Hotels’ Managers.
Rita Abreu Leite, António Azevedo
PDF
The influence of WOM and Peer Interaction in the Decision-Making Process of Generation Z within the family
Marta Cruz, Susana Costa e Silva, Joana César Machado
PDF