No 8 (2020)

Special Number SMM

Table of Contents

Editorial

Social Media Marketing: Strategies, practices and social impacts
José Alberto Claro, Inês Amaral, Jorge Remondes, Paulo Madeira
PDF

Articles

Social Media Usage Practices of Luxury Automobile Consumers
Sevilay Ulas
PDF
The Use of Algorithms to Target Children while Advertising on YouTube Kids Platform: A reflection and analysis of the existing regulation
Michelly Rosa Ferreira, Luisa Agante
PDF
The Influence of Social Media Friendship on Brand Awareness and Purchase Intention: Evidence from young adult consumers
Yusuf Bilgin
PDF
The Influence of Social Media on Nutritional Behavior and Purchase Intention Among Millennials
Moudi Almousa, Amani Alsaikhan, Amal Aloud
PDF