Browse Title Index


 
Issue Title
 
Vol 10, No 18 (2022) The Impact of Social Media on Marketing Communication Management Abstract   PDF
Jorge Remondes
 
No 14 (2024): Special Number MD The Impact of Visual Content Marketing on Customer Purchasing Behavior: Evidence from Pakistan’s Fashion Industry. Abstract   PDF
Zahid . Hussain, Muhammad Ussama Majeed, Arman Khan
 
Vol 12, No 22 (2024) The Impact of Word-of-Mouth Communication on Consumer Choices and Satisfaction: An Empirical Study of Students’ Perspective. Abstract   PDF
Tornike Khoshtaria, Arian Matin, Marcos Komodromos, Vasil Kikutadze, Metin Mercan
 
No 13 (2023): Special Number SM The Importance of Social Identification through Digital Marketing to Cultivate Emotional Attachment towards the Brand: Evidence from the Real Madrid, F.C. Abstract   PDF
Veronica Baena
 
Vol 12, No 23 (2024) The influence of internal marketing on employee integration and motivation. Abstract   PDF (Português (Portugal))
Zita Romero Gonçalves, Sara Rafaela Pais
 
Vol 4, No 6 (2016) The Influence of Need for Touch in Multichannel Purchasing Behaviour. An approach based on its instrumental and autotelic dimensions and consumer´s shopping task Abstract   PDF
Roberto Manzano, Magdalena Ferran, Diana Gavilan, Maria Avello, Carmen Abril
 
Vol 4, No 7 (2016) The Influence of Risks Perception on the Purchase of Ecological Personal Care Products Abstract   PDF
Carolina Afonso, Helena Gonçalves, Diana Gavilán, Jesús García-Madariaga
 
No 8 (2020): Special Number SMM The Influence of Social Media Friendship on Brand Awareness and Purchase Intention: Evidence from young adult consumers Abstract   PDF
Yusuf Bilgin
 
No 8 (2020): Special Number SMM The Influence of Social Media on Nutritional Behavior and Purchase Intention Among Millennials Abstract   PDF
Moudi Almousa, Amani Alsaikhan, Amal Aloud
 
No 2 (2017): Special Number MDB The influence of WOM and Peer Interaction in the Decision-Making Process of Generation Z within the family Abstract   PDF
Marta Cruz, Susana Costa e Silva, Joana César Machado
 
Vol 11, No 20 (2023) The Mediating Effect of Trust and Perceived Value on the Relationship between Corporate Image and Online Shopping Intention: A Study on Consumer Durables. Abstract   PDF
Osman Gök, Pervin Ersoy, Gülmüş Börühan
 
Vol 12, No 22 (2024) The New Dynamics of Marketing and the Influence of Digital Abstract   PDF
Jorge Remondes
 
Vol 3, No 5 (2015) The newsletter in the context of Public Relations and Digital Communication Abstract   PDF (Português (Portugal))
Sandrina Teixeira, Paulo Cardoso, Nádia Pimenta
 
Vol 4, No 6 (2016) The Next Revolution in Mass Customization: An insight into the sneaker market. Abstract   PDF
Verónica Baena
 
No 9 (2021): Special Number SM The Participation of Manufacturing Employees in Workplace Health Promotion Programmes: Determinants and barriers Abstract   PDF
Małgorzata Budzanowska-Drzewiecka, Monika Ptaszyńska, Justyna M. Bugaj
 
No 2 (2017): Special Number MDB The Role of Digital Marketing: A perspective from Porto Hotels’ Managers. Abstract   PDF
Rita Abreu Leite, António Azevedo
 
Vol 8, No 15 (2020) The Role of Relationship Marketing on the Web Abstract   PDF
Jorge Remondes
 
Vol 6, No 10 (2018) The Role of the Positive Switching Costs in the Insurance Industry Abstract   PDF
Anabela Marcos
 
Vol 9, No 16 (2021) The Role of User Generated Content in Shaping a Business’s Reputation on Social Media: Moderating role of trust propensity Abstract   PDF
Muhammad Naeem Khan, Mahwish J Khan, Sadaf Kashif
 
No 15 (2024): Special Number MBP The Use of AI as a Tool for Marketing Communication Campaigns: Applied Study of Barbie Selfie-Generator. Abstract   PDF
Ana Canavarro, Irma Imamovic
 
No 8 (2020): Special Number SMM The Use of Algorithms to Target Children while Advertising on YouTube Kids Platform: A reflection and analysis of the existing regulation Abstract   PDF
Michelly Rosa Ferreira, Luisa Agante
 
No 4 (2018): Special Number LM The Value of Luxury: Social, individual and functional dimensions. Abstract   PDF
Paula Lopes Rodrigues, Teresa Barros, Carlos Martins
 
No 11 (2022): Special Number MCCOVID-19 The Voice of the Consumer on sVoD Systems During Covid-19: A Service Opportunity Mining Approach Abstract   PDF
Tuğçe Ozansoy Çadırcı, Ayşegül Sağkaya Güngör, Sena Kılıç
 
Vol 11, No 20 (2023) Trends in Digital Marketing Research: A Bibliometric Analysis Abstract   PDF
Wan Mohd Hirwani Wan Hussain, Abu H. Ayob
 
Vol 4, No 6 (2016) Una Revisión Sistemática del Papel del Tiempo en el Comportamiento del Consumidor Abstract   PDF
Juan A. García, Belén Ruiz
 
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