Browse Title Index


 
Issue Title
 
No 8 (2020): Special Number SMM The Use of Algorithms to Target Children while Advertising on YouTube Kids Platform: A reflection and analysis of the existing regulation Abstract   PDF
Michelly Rosa Ferreira, Luisa Agante
 
No 4 (2018): Special Number LM The Value of Luxury: Social, individual and functional dimensions. Abstract   PDF
Paula Lopes Rodrigues, Teresa Barros, Carlos Martins
 
No 11 (2022): Special Number MCCOVID-19 The Voice of the Consumer on sVoD Systems During Covid-19: A Service Opportunity Mining Approach Abstract   PDF
Tuğçe Ozansoy Çadırcı, Ayşegül Sağkaya Güngör, Sena Kılıç
 
Vol 11, No 20 (2023) Trends in Digital Marketing Research: A Bibliometric Analysis Abstract   PDF
Wan Mohd Hirwani Wan Hussain, Abu H. Ayob
 
Vol 4, No 6 (2016) Una Revisión Sistemática del Papel del Tiempo en el Comportamiento del Consumidor Abstract   PDF
Juan A. García, Belén Ruiz
 
Vol 4, No 7 (2016) Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce Abstract   PDF
Susana Costa e Silva, Carla Carvalho Martins
 
Vol 11, No 20 (2023) User Responses to Pro-Environmental Facebook Messages of Pride and Guilt Abstract   PDF
Suji Park, Hae Rin Kang
 
Vol 5, No 9 (2017) Valores Societais em Portugal: Replicação do Projeto Globe 17 anos depois e implicações para a gestão. Abstract   PDF (Português (Portugal))
Helena Cristina Roque, Maria Rita Silva, Madalena Ramos, António Caetano
 
No 9 (2021): Special Number SM Value Co-Creation and Sustainability: A systematic literature review Abstract   PDF
Raquel Pontes Almeida, João F. Proença, Fabiana Nogueira Holanda Ferreira
 
No 4 (2018): Special Number LM Venda Online de Marcas de Moda de Luxo: Contradição de conceitos ou desenvolvimento natural do negócio da moda de luxo? Abstract   PDF (Português (Portugal))
Sandrina Francisca Teixeira, Pedro Luís Machado
 
Vol 3, No 5 (2015) Vigilância Electrónica: uma realidade desconhecida para a generalidade dos portugueses Abstract   PDF (Português (Portugal))
Eduardo Teles, João Paulo Peixoto
 
Vol 11, No 21 (2023) Virtues of Tribal Behaviour in Sport: The Case of Portuguese Football Brands Abstract   PDF
Tiago Vieira, Dora Maria Simões
 
No 3 (2018): Special Number QRMCNM Vozes de corpos marcados: um estudo qualitativo sobre significados emergentes Abstract   PDF (Português (Portugal))
Marta Rodrigues, Zélia Teixeira, Luís Santos
 
Vol 11, No 20 (2023) Was there an Alteration on Consumers Pattern with COVID-19 Pandemic? A Pre and Post-Pandemic Research on Consumers' Behavior Abstract   PDF
João M. Lopes, Isaac Moreira, Ana Pinto Borges, José Castro Oliveira
 
Vol 10, No 18 (2022) Web Information in Face of COVID-19 Crisis: Evidence from Tourism Sector Abstract   PDF
Sandrina Francisca Teixeira, Amélia Silva, Maria José Angélico, Ana Paula Camanrinha, António Abreu
 
No 5 (2019): Special Number TM What is the Motivation of Travellers? An investigation of quotes on TripAdvisor’s facebook page Abstract   PDF
Hulisi Binbasioglu
 
No 5 (2019): Special Number TM Wine Tourism Experience in the Tejo Region: The influence of sensory impressions on post-visit behaviour intentions Abstract   PDF
Vasco Santos, Ana Caldeira, Eulália Santos, Simão Oliveira, Paulo Ramos
 
Vol 6, No 11 (2018) YouTube Marketing: Examining the impact of user-generated-content sponsorship. Abstract   PDF
ÖZGE GÖZEGİR, AYSU GÖÇER
 
Vol 8, No 14 (2020) “Revolutionizing Beauty Industry”: Co-Creation and Customer Engagement for Brand Image Development. Case Study Research of a Crowdsource-Driven Cosmetics Company Volition Beauty. Abstract   PDF
Patrycja Maria Szalaty, Izabela Derda
 
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