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Issue Title
 
Vol 10, No 18 (2022) Short-Form Video App Dependency: The Role of Neuroticism, Lower Life Satisfaction, and Fear of Missing Out Abstract   PDF
Donghwa Chung
 
No 17 (2025): Special Number IM SMEs-Export Performance in Ethiopia: Exploring the Effect of Generic Competitive Strategies’ Abstract   PDF
Bayelign Abebe Zelalem, Elias Shetemam Beshir
 
No 8 (2020): Special Number SMM Social Media Marketing: Strategies, practices and social impacts Abstract   PDF
José Alberto Claro, Inês Amaral, Jorge Remondes, Paulo Madeira
 
No 8 (2020): Special Number SMM Social Media Usage Practices of Luxury Automobile Consumers Abstract   PDF
Sevilay Ulas
 
No 1 (2016): Special Number QRMCNM Social Media: Facebook and Police Major Planning Events. Abstract   PDF (Português (Portugal))
Sónia Morgado, Rui Ferraz
 
Vol 8, No 14 (2020) Social Media: The transversality of digital communication Abstract   PDF
Jorge Remondes
 
Vol 2, No 2 (2014) Socially Responsible Internal Communication? Analysing the Combined Effect of CSR and Internal Communication on Employees' Affective Bond to Organization. Abstract   PDF
Daniel Gomes, Vanda Asseiro, Neuza Ribeiro
 
No 13 (2023): Special Number SM Strategies of Marketing in the Internationalization Process of SME: A Case Study on B2B Context Abstract   PDF
Cláudia Pires Ribau
 
No 14 (2024): Special Number MD Studies on the Intersection of Marketing and Design: Trends and Impacts on Consumer Behaviour. Abstract   PDF
Sandrina Teixeira, Ana Lima, Luisa do Valle, Jorge Remondes, Manuel Sousa Pereira
 
No 9 (2021): Special Number SM Sustainable Business Practices and Supply Chain Negative Outcomes Abstract   PDF
Liane Pinho Santos, João F. Proença
 
No 9 (2021): Special Number SM Sustentabilidade Ambiental na Indústria Hoteleira: Uma perspetiva dos gestores de hotéis ecológicos em Portugal Abstract   PDF (Português (Portugal))
Sandra Ferreira, Olga Pereira, Cláudia Simões
 
Vol 12, No 22 (2024) Temporal Distance and Message Concreteness in Facebook Ads: The Moderating Effects of Social Distance. Abstract   PDF
Fei Xue, Lijie Zhou
 
No 9 (2021): Special Number SM Tesla, SpaceX e Hyperloop: A sustentabilidade enquanto mentalidade relacionada com tecnologia Abstract   PDF (Português (Portugal))
Suzana Cohen
 
Vol 3, No 4 (2015) The brand management: a perspective applied in the context of sports media Abstract   PDF
Bruno Miguel Sousa, Joaquim Silva
 
Vol 11, No 21 (2023) The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game Abstract   PDF   PDF
Parisa Ghandvar, Naser Azad, Abdollah Naami, Fataneh Alizadeh Meshkani
 
Vol 8, No 14 (2020) The Effect of Applying Quality Assurance in Hotel Services on Customers’ Satisfaction Abstract   PDF
Odai Falah Mohammad AL-Ghaswyneh
 
Vol 9, No 16 (2021) The Effect of Cultural Orientation and Country of Origin Image on Purchase Intention Abstract   PDF
Amal Khouaja
 
Vol 12, No 23 (2024) The Effect of Television Advertising on Students’ Buying Behavior: Study on Preparatory and Secondary School in Woldia Town, Evidence from Ethiopia. Abstract   PDF
Ahmed Mohammed Yimer, Habtamu Getachew Tegegne, Dagmawi Mandefro Abebe
 
Vol 11, No 20 (2023) The effects of Social Media Marketing on Consumers Buying Decision Making Processes evidence from College of Business and Economics Students, Bahir Dar University, Ethiopia Abstract   PDF
Tsadiku Setegne Dessie, Abaynesh Degu Bayile, Ahmed Mohammed Yimer, Mekdes Birara Amera
 
Vol 6, No 11 (2018) The Efficiency of Listening Tools’ Usage in Customer Relationship Management: The case of telecom companies. Abstract   PDF
Saleh Alwahaishi, Amine Nehari Talet
 
Vol 9, No 16 (2021) The Growing Publication of Scientific Articles on Marketing and Digital Communication Abstract   PDF
Jorge Remondes
 
Vol 13, No 24 (2025) The Growth Mindset and Talent Attraction: A Case Study of LMA. Abstract   PDF
Ricardo José Fernandes Mena, Lara Alves, Luís Swab, Mafalda Ferreira
 
Vol 2, No 2 (2014) The Impact of Different TV Commercial Executional Cues on the Awareness of the Brand Facebook Profile: an empirical study with young adults. Abstract   PDF
Luisa Agante, Luca Sigot, Michelle Quintano
 
Vol 12, No 23 (2024) The Impact of Electronic Word of Mouth (eWOM) on Visit Intention within the Framework of the Information Adoption Model: A Study on Instagram Users. Abstract   PDF
Kamil Çelik, Ahmet Aslan
 
No 17 (2025): Special Number IM The Impact of Globalization on Relationship Marketing and Customer Loyalty: The Mediating Role of Cultural Adaptation Abstract   PDF
Muhammad Ussama Majeed, Zahid Hussain, Sumaira Aslam
 
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