Services Marketing: Where Are We Now?
Abstract
In the thirteenth special issue of the International Journal of Marketing, Communication, and New Media (IJMCNM), the journal's readers, authors, and reviewers can read the results of research studies on services marketing.
The services business is more and more critical in the Zeitgeist world context. The increasing change and complexity in customer management have resulted in the need to adapt and respond to these uncertainties to keep and improve customer satisfaction worldwide. When creating customer value, not only product quality matters but service quality as well. Several academics and practitioners have continuously been interested in the role of customers in services (Engstrom & Elg, 2015).
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DOI: https://doi.org/10.54663/2182-9306.2023.sn13.1-5
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Copyright (c) 2023 Amélia Brandão, Paolo Popoli, Jorge Remondes
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
Indexing:
Web of Science - Emerging Sources Citation Index - Clarivate Analytics
Journal Citation Reports (JCR) 2021, 2022, 2023
QUALIS CAPES - GOOGLE SCHOLAR - LATINDEX - REDIB - RCAAP - OAJI - DRJI - MIAR - LIVRE - ERIH PLUS - INDEX COPERNICUS -
