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Issue |
Title |
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No 2 (2017): Special Number MDB |
Evolving factors influencing consumers' attitudes toward social media marketing and its impact on social media usage |
Abstract
PDF
|
M. Sadiq Sohail, Ibrahim Al-Jabri |
|
Vol 8, No 15 (2020) |
Examining Digital Brand Experiences as a Predictor of Brand Relationship Quality and Loyalty |
Abstract
PDF
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Mehmet A. Orhan, Caleb MacIlvaine |
|
Vol 10, No 19 (2022) |
Examining the Visual Impact of Object Typeface on Event Participation |
Abstract
PDF
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Chimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir |
|
Vol 13, No 24 (2025) |
Exploring Live Stream Shopping (LSS) on Instagram within the Scope of Flow Theory: A Netnographic Study. |
Abstract
PDF
|
Burak Ili |
|
No 6 (2020): Special Number MEI |
Exploring Products’ Tetrad-Value Theory |
Abstract
PDF
|
João M.S. Carvalho |
|
Vol 10, No 19 (2022) |
Exploring the Impact of Remuneration on Advertising Value & Attitudes: A Perspective During the Covid-19 Crises |
Abstract
PDF
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Qazi Mohammed Ahmed, Muhammad Arsalan Nazir, Osman Sadiq Paracha |
|
No 17 (2025): Special Number IM |
Exploring the Influence of Corporate Sustainability on Consumer Perceptions of Brand Sustainability within the Fast-Moving Consumer Goods (FMCG) Sector |
Abstract
PDF
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Mehreen Fatima, Qazi Ahmed, Muhammad Arsalan Nazir |
|
Vol 4, No 6 (2016) |
Exploring the Sense of Belonging, Participation and Trust in Online Communities: A comparison between Spain and United States. |
Abstract
PDF
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Rafael Anaya-Sánchez, Sebastián Molinillo, Arnold Japutra, Agatha Millán |
|
Vol 13, No 24 (2025) |
Exploring Tribal Fan Behavior and Digital Marketing in Sports Crises |
Abstract
PDF
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Ana Lima, Lia Soares |
|
Vol 8, No 15 (2020) |
Factors Affecting Celebrity Endorsement on Purchase Intention Through Instagram Fashion Online Shop: An Indonesian Perspective |
Abstract
PDF
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Atik Aprianingsih, Margareth Setiawan, Frances Bowden Affandy, Bianca Caroline Immanuel, Ira Fachira |
|
Vol 11, No 20 (2023) |
Factors Affecting the Relationship between Brand and Digital Consumer in Portugal |
Abstract
PDF
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Zaila Oliveira, Ana Filipa Silva, Sandrina Teixeira |
|
Vol 3, No 4 (2015) |
Fatores determinantes na escolha de apartamentos: estudo empírico em Portugal. |
Abstract
PDF (Português (Portugal))
|
Fernando Oliveira Tavares, Luís Pacheco |
|
No 1 (2016): Special Number QRMCNM |
Feminist cyberactivism : an analysis of the fanpage 'Feminismo sem demagogia – Original'. |
Abstract
PDF (Português (Portugal))
|
Marco Câmara |
|
No 16 (2025): Special Number MBP |
Food, Culture and the Media: A Critical Analysis of Food Advertisements and Cultural Politics |
Abstract
PDF
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Muhammet Erbay |
|
Vol 12, No 23 (2024) |
From Customer Orientation to Competitive Edge: Unpacking Bank Performance Dynamics. |
Abstract
PDF
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Shashi Kant, Dawit Jabo, Berhan Borji |
|
Vol 11, No 21 (2023) |
From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory |
Abstract
PDF
|
Shu-Chen Chang, Yi-Feng Lin, Yu-Ping Chiu |
|
No 15 (2024): Special Number MBP |
From Reality to Virtuality: Digital Transformation on Luxury Brand Engagement and Purchase Intention in the Metaverse. |
Abstract
PDF
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Iasmina Mudava, Luisa M. Martinez, Filipe R. Ramos, Ricardo Abreu |
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Vol 13, No 24 (2025) |
From Theory to Practice: Advances and Challenges in Marketing and Communication. |
Abstract
PDF
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Jorge Remondes |
|
No 11 (2022): Special Number MCCOVID-19 |
Functionalities of Social Commerce used by SME during Pandemic |
Abstract
PDF
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Konstantinos Madias, Andrzej Szymkowiak |
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Vol 3, No 4 (2015) |
Fundamentos de las relaciones públicas: el caso de los eventos corporativos. |
Abstract
PDF (Português (Portugal))
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Olga Casal Maceiras |
|
No 17 (2025): Special Number IM |
How Capabilities Shape Export Performance: Evidence from Portuguese Firms. |
Abstract
PDF
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Margarida Vicente, André Vaz, Anabela Marcos, Maria José Antunes |
|
Vol 11, No 20 (2023) |
How did Young Consumers feel about being a Consumer during the COVID-19 Quarantines? An Assessment with the Collage Technique |
Abstract
PDF
|
Sevtap Ünal, Nisa Akın |
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No 16 (2025): Special Number MBP |
How to measure tourism sustainability? Proposal of a tourism sustainability index for Portugal |
Abstract
PDF
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Sandra Isabel Rodrigues Bailoa, Pedro Manuel Mendonça Silva Cravo |
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Vol 7, No 13 (2019) |
How to use the package in the tobacco products to communicate in the plain pack era |
Abstract
PDF
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Amélia Maria Pinto da Cunha Brandão, Jorge Cidade, Gisela Alves |
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Vol 4, No 7 (2016) |
Identification of Items Used in Scales to Measure Hedonism |
Abstract
PDF
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Gustavo da Rosa Borges, Vanessa Edy Dagnoni Mondini, Maria José Carvalho de Souza Domingues, Carlo Eduardo Facin Lavarda |
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