| Issue | Title | |
| No 1 (2016): Special Number QRMCNM | Social Media: Facebook and Police Major Planning Events. | Abstract PDF (Português (Portugal)) |
| Sónia Morgado, Rui Ferraz | ||
| Vol 2, No 2 (2014) | Socially Responsible Internal Communication? Analysing the Combined Effect of CSR and Internal Communication on Employees' Affective Bond to Organization. | Abstract PDF |
| Daniel Gomes, Vanda Asseiro, Neuza Ribeiro | ||
| Vol 3, No 4 (2015) | The brand management: a perspective applied in the context of sports media | Abstract PDF |
| Bruno Miguel Sousa, Joaquim Silva | ||
| Vol 6, No 11 (2018) | The Efficiency of Listening Tools’ Usage in Customer Relationship Management: The case of telecom companies. | Abstract PDF |
| Saleh Alwahaishi, Amine Nehari Talet | ||
| Vol 2, No 2 (2014) | The Impact of Different TV Commercial Executional Cues on the Awareness of the Brand Facebook Profile: an empirical study with young adults. | Abstract PDF |
| Luisa Agante, Luca Sigot, Michelle Quintano | ||
| Vol 4, No 6 (2016) | The Influence of Need for Touch in Multichannel Purchasing Behaviour. An approach based on its instrumental and autotelic dimensions and consumer´s shopping task | Abstract PDF |
| Roberto Manzano, Magdalena Ferran, Diana Gavilan, Maria Avello, Carmen Abril | ||
| Vol 4, No 7 (2016) | The Influence of Risks Perception on the Purchase of Ecological Personal Care Products | Abstract PDF |
| Carolina Afonso, Helena Gonçalves, Diana Gavilán, Jesús García-Madariaga | ||
| No 2 (2017): Special Number MDB | The influence of WOM and Peer Interaction in the Decision-Making Process of Generation Z within the family | Abstract PDF |
| Marta Cruz, Susana Costa e Silva, Joana César Machado | ||
| Vol 3, No 5 (2015) | The newsletter in the context of Public Relations and Digital Communication | Abstract PDF (Português (Portugal)) |
| Sandrina Teixeira, Paulo Cardoso, Nádia Pimenta | ||
| Vol 4, No 6 (2016) | The Next Revolution in Mass Customization: An insight into the sneaker market. | Abstract PDF |
| Verónica Baena | ||
| No 2 (2017): Special Number MDB | The Role of Digital Marketing: A perspective from Porto Hotels’ Managers. | Abstract PDF |
| Rita Abreu Leite, António Azevedo | ||
| Vol 6, No 10 (2018) | The Role of the Positive Switching Costs in the Insurance Industry | Abstract PDF |
| Anabela Marcos | ||
| No 4 (2018): Special Number LM | The Value of Luxury: Social, individual and functional dimensions. | Abstract PDF |
| Paula Lopes Rodrigues, Teresa Barros, Carlos Martins | ||
| Vol 4, No 6 (2016) | Una Revisión Sistemática del Papel del Tiempo en el Comportamiento del Consumidor | Abstract PDF |
| Juan A. García, Belén Ruiz | ||
| Vol 4, No 7 (2016) | Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce | Abstract PDF |
| Susana Costa e Silva, Carla Carvalho Martins | ||
| Vol 5, No 9 (2017) | Valores Societais em Portugal: Replicação do Projeto Globe 17 anos depois e implicações para a gestão. | Abstract PDF (Português (Portugal)) |
| Helena Cristina Roque, Maria Rita Silva, Madalena Ramos, António Caetano | ||
| No 4 (2018): Special Number LM | Venda Online de Marcas de Moda de Luxo: Contradição de conceitos ou desenvolvimento natural do negócio da moda de luxo? | Abstract PDF (Português (Portugal)) |
| Sandrina Francisca Teixeira, Pedro Luís Machado | ||
| Vol 3, No 5 (2015) | Vigilância Electrónica: uma realidade desconhecida para a generalidade dos portugueses | Abstract PDF (Português (Portugal)) |
| Eduardo Teles, João Paulo Peixoto | ||
| No 3 (2018): Special Number QRMCNM | Vozes de corpos marcados: um estudo qualitativo sobre significados emergentes | Abstract PDF (Português (Portugal)) |
| Marta Rodrigues, Zélia Teixeira, Luís Santos | ||
| No 5 (2019): Special Number TM | What is the Motivation of Travellers? An investigation of quotes on TripAdvisor’s facebook page | Abstract PDF |
| Hulisi Binbasioglu | ||
| No 5 (2019): Special Number TM | Wine Tourism Experience in the Tejo Region: The influence of sensory impressions on post-visit behaviour intentions | Abstract PDF |
| Vasco Santos, Ana Caldeira, Eulália Santos, Simão Oliveira, Paulo Ramos | ||
| Vol 6, No 11 (2018) | YouTube Marketing: Examining the impact of user-generated-content sponsorship. | Abstract PDF |
| ÖZGE GÖZEGİR, AYSU GÖÇER | ||
| 101 - 122 of 122 Items | << < 1 2 3 4 5 | |
