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Issue Title
 
Vol 11, No 20 (2023) Factors Affecting the Relationship between Brand and Digital Consumer in Portugal Abstract   PDF
Zaila Oliveira, Ana Filipa Silva, Sandrina Teixeira
 
Vol 3, No 4 (2015) Fatores determinantes na escolha de apartamentos: estudo empírico em Portugal. Abstract   PDF (Português (Portugal))
Fernando Oliveira Tavares, Luís Pacheco
 
No 1 (2016): Special Number QRMCNM Feminist cyberactivism : an analysis of the fanpage 'Feminismo sem demagogia – Original'. Abstract   PDF (Português (Portugal))
Marco Câmara
 
Vol 12, No 23 (2024) From Customer Orientation to Competitive Edge: Unpacking Bank Performance Dynamics. Abstract   PDF
Shashi Kant, Dawit Jabo, Berhan Borji
 
Vol 11, No 21 (2023) From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory Abstract   PDF
Shu-Chen Chang, Yi-Feng Lin, Yu-Ping Chiu
 
No 15 (2024): Special Number MBP From Reality to Virtuality: Digital Transformation on Luxury Brand Engagement and Purchase Intention in the Metaverse. Abstract   PDF
Iasmina Mudava, Luisa M. Martinez, Filipe R. Ramos, Ricardo Abreu
 
No 11 (2022): Special Number MCCOVID-19 Functionalities of Social Commerce used by SME during Pandemic Abstract   PDF
Konstantinos Madias, Andrzej Szymkowiak
 
Vol 3, No 4 (2015) Fundamentos de las relaciones públicas: el caso de los eventos corporativos. Abstract   PDF (Português (Portugal))
Olga Casal Maceiras
 
Vol 11, No 20 (2023) How did Young Consumers feel about being a Consumer during the COVID-19 Quarantines? An Assessment with the Collage Technique Abstract   PDF
Sevtap Ünal, Nisa Akın
 
Vol 7, No 13 (2019) How to use the package in the tobacco products to communicate in the plain pack era Abstract   PDF
Amélia Maria Pinto da Cunha Brandão, Jorge Cidade, Gisela Alves
 
Vol 4, No 7 (2016) Identification of Items Used in Scales to Measure Hedonism Abstract   PDF
Gustavo da Rosa Borges, Vanessa Edy Dagnoni Mondini, Maria José Carvalho de Souza Domingues, Carlo Eduardo Facin Lavarda
 
Vol 2, No 3 (2014) IJMCNM, Vol 2, Issue 3, July to December 2014 Abstract   PDF
Jorge Remondes Sousa
 
Vol 2, No 2 (2014) IJMCNM, Vol 2, Nº 2, January to June 2014 Abstract   PDF
Jorge Remondes Sousa
 
Vol 3, No 4 (2015) IJMCNM, Vol 3, Issue 4, January to June 2015 Abstract   PDF
Jorge Remondes Sousa
 
Vol 3, No 5 (2015) IJMCNM, Vol 3, Issue 5, Jully to December 2015 Abstract   PDF
Jorge Remondes Sousa
 
Vol 4, No 6 (2016) IJMCNM, Vol 4, Issue 6, January to June 2016 Abstract   PDF
Jorge Remondes Sousa
 
Vol 5, No 8 (2017) IJMCNM, Vol 5, Issue 8, January to June 2017 Abstract   PDF
Jorge Remondes Sousa
 
Vol 5, No 9 (2017) IJMCNM, Vol 5, Issue 9, DECEMBER 2017 Abstract   PDF
Jorge Remondes
 
Vol 8, No 15 (2020) Imagen de Cataluña en la Red. ¿Coincide la Percepción del Público con el Posicionamiento Deseado? Abstract   PDF
Pablo de Carlos Villamarín, Noelia Araújo Vila, Jose Antonio Fraiz Brea
 
No 7 (2020): Special Number QRMCNM Imbricações entre a Formação Docente e a Educação em Direitos Humanos: Narrativas estudantis sobre suas percepções acerca dos currículos das licenciaturas Abstract   PDF (Português (Portugal))
Renata Veras, Daiane Silva, Erika Chaves, Gisele Carneiro, Henrique Amorim, Milena Alissa Moraes
 
Vol 11, No 20 (2023) Impact of Online Cross-Cutting Exposure on Political Participation & Social Anxiety Abstract   PDF
Maria Naureen Shahid, Seong Jae Min, Asfia Obaid, Waseem Hassan
 
No 7 (2020): Special Number QRMCNM Impacto da Implementação da Metodologia Lean numa Urgência: Scoping review Abstract   PDF (Português (Portugal))
Armando David Sousa, Maria Teresa Ramalhal Teixeira Silva Baptista
 
No 5 (2019): Special Number TM Impacts Caused by the Web in Tourism Marketing Abstract   PDF
Jorge Remondes, Lucília Cardoso, Isabel Andres Marques, Jean-Claude Morand
 
Vol 7, No 13 (2019) Internal Marketing, Communication and Leadership Abstract   PDF
Jorge Remondes de Sousa
 
No 1 (2016): Special Number QRMCNM Interviewing by Internations: A methodological discussion to explore special representation in Mali Abstract   PDF
Sebastián Umpierrez De Reguero, Pamela Dávila
 
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