Browse Title Index


 
Issue Title
 
No 9 (2021): Special Number SM Do Yoga Be Sustainable: Examination of sustainable consumer behaviour of yoga practitioner Abstract   PDF
Arif Yüce, Zozan Güneş
 
Vol 14, No 26 (2026) Does Advertising on Social Networks Affect Impulsive Buying Behavior? Abstract   PDF
Inês Veiga Pereira, Joana Araújo, Miguel Sousa
 
Vol 11, No 21 (2023) Driving Digital Connections: Integrated Strategies for Marketing, Social Media and Mobile Commerce Abstract   PDF
Jorge Remondes
 
Vol 5, No 9 (2017) Dynamic Marketing through Engagement: Answering the role of marketing functions. Abstract   PDF
Sumitro Sarkum, Bambang Agus Pramuka, Agus Suroso
 
No 5 (2019): Special Number TM E-Business e Plataformas de Colaboração: Uma estratégia para o trabalho em redes interorganizacionais nos destinos turísticos Abstract   PDF (Português (Portugal))
Thais de Oliveira Lima, Belem Barbosa, Carlos Costa
 
Vol 10, No 18 (2022) Effects of Advertising, Online Risk, Perceived Usefulness, and Reliability on Online Shopping Behavior Abstract   PDF
Qaribu Yahaya Nasidi, Isyaku Hassan, Muhamad Fazil Ahmad, Murtala Garba, Musa BaraU Gamji
 
No 11 (2022): Special Number MCCOVID-19 Effects of E-Business Adoption on Organizational Agility in the COVID-19 Context Abstract   PDF (Português (Portugal))
Pedro Manuel Espírito Santo, Patricia Milene Azinheira Cardoso, Alzira Maria Ascensão Marques
 
Vol 1, No 1 (2013) EFICÁCIA DAS NOVAS TECNOLOGIAS DA INFORMAÇÃO E COMUNICAÇÃO NA COMUNICAÇÃO INTERNA: FATORES DE SUCESSO Abstract   PDF
Rui Branco Lopes
 
Vol 6, No 10 (2018) Employees’ Perceptions of Internal Communication Processes and Communication Satisfaction in a Northern Portuguese Higher Education Institution Abstract   PDF
Ana Paula Rodrigues, Ana Cantante Cordeiro, Patrícia António, Carlos Pires, Rui Madeira
 
No 3 (2018): Special Number QRMCNM Empresas Familiares e a Dinâmica Família-Empresa: Pesquisa qualitativa. Abstract   PDF (Português (Portugal))
Matilde Diniz Camargos de Almeida, Iris Barbosa Goulart
 
No 14 (2024): Special Number MD Enhancing Brand Reliance: Unraveling the Impact of Brand Image and Trust on Online Repurchases in the Tourism Sector. Abstract   PDF
Chudamani Sriramneni, Babu GNPV, Suman Datta Sriramaneni
 
No 13 (2023): Special Number SM Enhancing Social Media Engagement for Logistics Services Branding Abstract   PDF
Cemre Serbetçioğlu, Aysu Gocer
 
Vol 1, No 1 (2013) Entre o ecrã e o teclado. A participação dos leitores no comentário às notícias do PÚBLICO online Abstract   PDF
Fábio Ribeiro
 
No 6 (2020): Special Number MEI Entrepreneurial Marketing: Conceptual Systematization in English and Portuguese Languages Abstract   PDF
Helder Antunes, João Lopes, Ana Sousa
 
No 3 (2018): Special Number QRMCNM Entrevistadores entrevistados Abstract   PDF (Português (Portugal))
Anna Poncela
 
Vol 2, No 2 (2014) Estratégia de Comunicação e Venda On-Line na Joalharia de Luxo Abstract   PDF
Joana Motta, Sandra Filipe, Maria Barbosa
 
No 11 (2022): Special Number MCCOVID-19 Estratégias Digitais de Combate aos Impactos da Pandemia Covid-19 no Contexto Empresarial Abstract   PDF (Português (Portugal))
Joana Santos, Ana Pinto Lima
 
Vol 3, No 4 (2015) Estrategias publicitarias en línea utilizada por la oferta de turismo médico plástico y estético: El caso de Tijuana, Baja California, México Abstract   PDF
Julio César Montiel Flores
 
Vol 4, No 7 (2016) Estudos sobre o comportamento do consumidor: as compras através de dispositivos móveis. Abstract   PDF (Português (Portugal))
Jorge Remondes
 
Vol 14, No 26 (2026) Evaluating the Effectiveness of SaaS Companies’ Social Media Marketing Activities on Customers’ Re-purchase Intention. Abstract   PDF
Onder Kethuda, Ramazan Kaya
 
No 2 (2017): Special Number MDB Evolving factors influencing consumers' attitudes toward social media marketing and its impact on social media usage Abstract   PDF
M. Sadiq Sohail, Ibrahim Al-Jabri
 
Vol 8, No 15 (2020) Examining Digital Brand Experiences as a Predictor of Brand Relationship Quality and Loyalty Abstract   PDF
Mehmet A. Orhan, Caleb MacIlvaine
 
Vol 10, No 19 (2022) Examining the Visual Impact of Object Typeface on Event Participation Abstract   PDF
Chimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir
 
Vol 13, No 24 (2025) Exploring Live Stream Shopping (LSS) on Instagram within the Scope of Flow Theory: A Netnographic Study. Abstract   PDF
Burak Ili
 
No 6 (2020): Special Number MEI Exploring Products’ Tetrad-Value Theory Abstract   PDF
João M.S. Carvalho
 
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