Browse Title Index


 
Issue Title
 
Vol 10, No 18 (2022) Effects of Advertising, Online Risk, Perceived Usefulness, and Reliability on Online Shopping Behavior Abstract   PDF
Qaribu Yahaya Nasidi, Isyaku Hassan, Muhamad Fazil Ahmad, Murtala Garba, Musa BaraU Gamji
 
No 11 (2022): Special Number MCCOVID-19 Effects of E-Business Adoption on Organizational Agility in the COVID-19 Context Abstract   PDF (Português (Portugal))
Pedro Manuel Espírito Santo, Patricia Milene Azinheira Cardoso, Alzira Maria Ascensão Marques
 
Vol 1, No 1 (2013) EFICÁCIA DAS NOVAS TECNOLOGIAS DA INFORMAÇÃO E COMUNICAÇÃO NA COMUNICAÇÃO INTERNA: FATORES DE SUCESSO Abstract   PDF
Rui Branco Lopes
 
Vol 6, No 10 (2018) Employees’ Perceptions of Internal Communication Processes and Communication Satisfaction in a Northern Portuguese Higher Education Institution Abstract   PDF
Ana Paula Rodrigues, Ana Cantante Cordeiro, Patrícia António, Carlos Pires, Rui Madeira
 
No 3 (2018): Special Number QRMCNM Empresas Familiares e a Dinâmica Família-Empresa: Pesquisa qualitativa. Abstract   PDF (Português (Portugal))
Matilde Diniz Camargos de Almeida, Iris Barbosa Goulart
 
No 14 (2024): Special Number MD Enhancing Brand Reliance: Unraveling the Impact of Brand Image and Trust on Online Repurchases in the Tourism Sector. Abstract   PDF
Chudamani Sriramneni, Babu GNPV, Suman Datta Sriramaneni
 
No 13 (2023): Special Number SM Enhancing Social Media Engagement for Logistics Services Branding Abstract   PDF
Cemre Serbetçioğlu, Aysu Gocer
 
Vol 1, No 1 (2013) Entre o ecrã e o teclado. A participação dos leitores no comentário às notícias do PÚBLICO online Abstract   PDF
Fábio Ribeiro
 
No 6 (2020): Special Number MEI Entrepreneurial Marketing: Conceptual Systematization in English and Portuguese Languages Abstract   PDF
Helder Antunes, João Lopes, Ana Sousa
 
No 3 (2018): Special Number QRMCNM Entrevistadores entrevistados Abstract   PDF (Português (Portugal))
Anna Poncela
 
Vol 2, No 2 (2014) Estratégia de Comunicação e Venda On-Line na Joalharia de Luxo Abstract   PDF
Joana Motta, Sandra Filipe, Maria Barbosa
 
No 11 (2022): Special Number MCCOVID-19 Estratégias Digitais de Combate aos Impactos da Pandemia Covid-19 no Contexto Empresarial Abstract   PDF (Português (Portugal))
Joana Santos, Ana Pinto Lima
 
Vol 3, No 4 (2015) Estrategias publicitarias en línea utilizada por la oferta de turismo médico plástico y estético: El caso de Tijuana, Baja California, México Abstract   PDF
Julio César Montiel Flores
 
Vol 4, No 7 (2016) Estudos sobre o comportamento do consumidor: as compras através de dispositivos móveis. Abstract   PDF (Português (Portugal))
Jorge Remondes
 
No 2 (2017): Special Number MDB Evolving factors influencing consumers' attitudes toward social media marketing and its impact on social media usage Abstract   PDF
M. Sadiq Sohail, Ibrahim Al-Jabri
 
Vol 8, No 15 (2020) Examining Digital Brand Experiences as a Predictor of Brand Relationship Quality and Loyalty Abstract   PDF
Mehmet A. Orhan, Caleb MacIlvaine
 
Vol 10, No 19 (2022) Examining the Visual Impact of Object Typeface on Event Participation Abstract   PDF
Chimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir
 
Vol 13, No 24 (2025) Exploring Live Stream Shopping (LSS) on Instagram within the Scope of Flow Theory: A Netnographic Study. Abstract   PDF
Burak Ili
 
No 6 (2020): Special Number MEI Exploring Products’ Tetrad-Value Theory Abstract   PDF
João M.S. Carvalho
 
Vol 10, No 19 (2022) Exploring the Impact of Remuneration on Advertising Value & Attitudes: A Perspective During the Covid-19 Crises Abstract   PDF
Qazi Mohammed Ahmed, Muhammad Arsalan Nazir, Osman Sadiq Paracha
 
No 17 (2025): Special Number IM Exploring the Influence of Corporate Sustainability on Consumer Perceptions of Brand Sustainability within the Fast-Moving Consumer Goods (FMCG) Sector Abstract   PDF
Mehreen Fatima, Qazi Ahmed, Muhammad Arsalan Nazir
 
Vol 4, No 6 (2016) Exploring the Sense of Belonging, Participation and Trust in Online Communities: A comparison between Spain and United States. Abstract   PDF
Rafael Anaya-Sánchez, Sebastián Molinillo, Arnold Japutra, Agatha Millán
 
Vol 13, No 24 (2025) Exploring Tribal Fan Behavior and Digital Marketing in Sports Crises Abstract   PDF
Ana Lima, Lia Soares
 
Vol 8, No 15 (2020) Factors Affecting Celebrity Endorsement on Purchase Intention Through Instagram Fashion Online Shop: An Indonesian Perspective Abstract   PDF
Atik Aprianingsih, Margareth Setiawan, Frances Bowden Affandy, Bianca Caroline Immanuel, Ira Fachira
 
Vol 11, No 20 (2023) Factors Affecting the Relationship between Brand and Digital Consumer in Portugal Abstract   PDF
Zaila Oliveira, Ana Filipa Silva, Sandrina Teixeira
 
101 - 125 of 339 Items << < 1 2 3 4 5 6 7 8 9 10 > >>