Browse Title Index


 
Issue Title
 
No 3 (2018): Special Number QRMCNM Entrevistadores entrevistados Abstract   PDF (Português (Portugal))
Anna Poncela
 
Vol 2, No 2 (2014) Estratégia de Comunicação e Venda On-Line na Joalharia de Luxo Abstract   PDF
Joana Motta, Sandra Filipe, Maria Barbosa
 
No 11 (2022): Special Number MCCOVID-19 Estratégias Digitais de Combate aos Impactos da Pandemia Covid-19 no Contexto Empresarial Abstract   PDF (Português (Portugal))
Joana Santos, Ana Pinto Lima
 
Vol 3, No 4 (2015) Estrategias publicitarias en línea utilizada por la oferta de turismo médico plástico y estético: El caso de Tijuana, Baja California, México Abstract   PDF
Julio César Montiel Flores
 
Vol 4, No 7 (2016) Estudos sobre o comportamento do consumidor: as compras através de dispositivos móveis. Abstract   PDF (Português (Portugal))
Jorge Remondes
 
No 2 (2017): Special Number MDB Evolving factors influencing consumers' attitudes toward social media marketing and its impact on social media usage Abstract   PDF
M. Sadiq Sohail, Ibrahim Al-Jabri
 
Vol 8, No 15 (2020) Examining Digital Brand Experiences as a Predictor of Brand Relationship Quality and Loyalty Abstract   PDF
Mehmet A. Orhan, Caleb MacIlvaine
 
Vol 10, No 19 (2022) Examining the Visual Impact of Object Typeface on Event Participation Abstract   PDF
Chimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir
 
Vol 13, No 24 (2025) Exploring Live Stream Shopping (LSS) on Instagram within the Scope of Flow Theory: A Netnographic Study. Abstract   PDF
Burak Ili
 
No 6 (2020): Special Number MEI Exploring Products’ Tetrad-Value Theory Abstract   PDF
João M.S. Carvalho
 
Vol 10, No 19 (2022) Exploring the Impact of Remuneration on Advertising Value & Attitudes: A Perspective During the Covid-19 Crises Abstract   PDF
Qazi Mohammed Ahmed, Muhammad Arsalan Nazir, Osman Sadiq Paracha
 
No 17 (2025): Special Number IM Exploring the Influence of Corporate Sustainability on Consumer Perceptions of Brand Sustainability within the Fast-Moving Consumer Goods (FMCG) Sector Abstract   PDF
Mehreen Fatima, Qazi Ahmed, Muhammad Arsalan Nazir
 
Vol 4, No 6 (2016) Exploring the Sense of Belonging, Participation and Trust in Online Communities: A comparison between Spain and United States. Abstract   PDF
Rafael Anaya-Sánchez, Sebastián Molinillo, Arnold Japutra, Agatha Millán
 
Vol 13, No 24 (2025) Exploring Tribal Fan Behavior and Digital Marketing in Sports Crises Abstract   PDF
Ana Lima, Lia Soares
 
Vol 8, No 15 (2020) Factors Affecting Celebrity Endorsement on Purchase Intention Through Instagram Fashion Online Shop: An Indonesian Perspective Abstract   PDF
Atik Aprianingsih, Margareth Setiawan, Frances Bowden Affandy, Bianca Caroline Immanuel, Ira Fachira
 
Vol 11, No 20 (2023) Factors Affecting the Relationship between Brand and Digital Consumer in Portugal Abstract   PDF
Zaila Oliveira, Ana Filipa Silva, Sandrina Teixeira
 
Vol 3, No 4 (2015) Fatores determinantes na escolha de apartamentos: estudo empírico em Portugal. Abstract   PDF (Português (Portugal))
Fernando Oliveira Tavares, Luís Pacheco
 
No 1 (2016): Special Number QRMCNM Feminist cyberactivism : an analysis of the fanpage 'Feminismo sem demagogia – Original'. Abstract   PDF (Português (Portugal))
Marco Câmara
 
Vol 13, No 25 (2025) Films as Strategic Tools for Tourism Destination Branding Abstract   PDF
Sajad Ferdowsi, Helia Shokripour
 
No 16 (2025): Special Number MBP Food, Culture and the Media: A Critical Analysis of Food Advertisements and Cultural Politics Abstract   PDF
Muhammet Erbay
 
Vol 12, No 23 (2024) From Customer Orientation to Competitive Edge: Unpacking Bank Performance Dynamics. Abstract   PDF
Shashi Kant, Dawit Jabo, Berhan Borji
 
Vol 11, No 21 (2023) From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory Abstract   PDF
Shu-Chen Chang, Yi-Feng Lin, Yu-Ping Chiu
 
No 15 (2024): Special Number MBP From Reality to Virtuality: Digital Transformation on Luxury Brand Engagement and Purchase Intention in the Metaverse. Abstract   PDF
Iasmina Mudava, Luisa M. Martinez, Filipe R. Ramos, Ricardo Abreu
 
Vol 13, No 25 (2025) From Screens to Support: A Systematic Literature Review of Female Users’ Access to Social Support on Social Media Platforms Abstract   PDF
Shuting Liang, Suet Nie Kho, Abdul Latiff Ahmad
 
Vol 13, No 24 (2025) From Theory to Practice: Advances and Challenges in Marketing and Communication. Abstract   PDF
Jorge Remondes
 
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