Browse Title Index


 
Issue Title
 
No 2 (2017): Special Number MDB Evolving factors influencing consumers' attitudes toward social media marketing and its impact on social media usage Abstract   PDF
M. Sadiq Sohail, Ibrahim Al-Jabri
 
Vol 8, No 15 (2020) Examining Digital Brand Experiences as a Predictor of Brand Relationship Quality and Loyalty Abstract   PDF
Mehmet A. Orhan, Caleb MacIlvaine
 
Vol 10, No 19 (2022) Examining the Visual Impact of Object Typeface on Event Participation Abstract   PDF
Chimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir
 
Vol 13, No 24 (2025) Exploring Live Stream Shopping (LSS) on Instagram within the Scope of Flow Theory: A Netnographic Study. Abstract   PDF
Burak Ili
 
No 6 (2020): Special Number MEI Exploring Products’ Tetrad-Value Theory Abstract   PDF
João M.S. Carvalho
 
Vol 10, No 19 (2022) Exploring the Impact of Remuneration on Advertising Value & Attitudes: A Perspective During the Covid-19 Crises Abstract   PDF
Qazi Mohammed Ahmed, Muhammad Arsalan Nazir, Osman Sadiq Paracha
 
No 17 (2025): Special Number IM Exploring the Influence of Corporate Sustainability on Consumer Perceptions of Brand Sustainability within the Fast-Moving Consumer Goods (FMCG) Sector Abstract   PDF
Mehreen Fatima, Qazi Ahmed, Muhammad Arsalan Nazir
 
Vol 4, No 6 (2016) Exploring the Sense of Belonging, Participation and Trust in Online Communities: A comparison between Spain and United States. Abstract   PDF
Rafael Anaya-Sánchez, Sebastián Molinillo, Arnold Japutra, Agatha Millán
 
Vol 13, No 24 (2025) Exploring Tribal Fan Behavior and Digital Marketing in Sports Crises Abstract   PDF
Ana Lima, Lia Soares
 
Vol 8, No 15 (2020) Factors Affecting Celebrity Endorsement on Purchase Intention Through Instagram Fashion Online Shop: An Indonesian Perspective Abstract   PDF
Atik Aprianingsih, Margareth Setiawan, Frances Bowden Affandy, Bianca Caroline Immanuel, Ira Fachira
 
Vol 11, No 20 (2023) Factors Affecting the Relationship between Brand and Digital Consumer in Portugal Abstract   PDF
Zaila Oliveira, Ana Filipa Silva, Sandrina Teixeira
 
Vol 3, No 4 (2015) Fatores determinantes na escolha de apartamentos: estudo empírico em Portugal. Abstract   PDF (Português (Portugal))
Fernando Oliveira Tavares, Luís Pacheco
 
No 1 (2016): Special Number QRMCNM Feminist cyberactivism : an analysis of the fanpage 'Feminismo sem demagogia – Original'. Abstract   PDF (Português (Portugal))
Marco Câmara
 
No 16 (2025): Special Number MBP Food, Culture and the Media: A Critical Analysis of Food Advertisements and Cultural Politics Abstract   PDF
Muhammet Erbay
 
Vol 12, No 23 (2024) From Customer Orientation to Competitive Edge: Unpacking Bank Performance Dynamics. Abstract   PDF
Shashi Kant, Dawit Jabo, Berhan Borji
 
Vol 11, No 21 (2023) From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory Abstract   PDF
Shu-Chen Chang, Yi-Feng Lin, Yu-Ping Chiu
 
No 15 (2024): Special Number MBP From Reality to Virtuality: Digital Transformation on Luxury Brand Engagement and Purchase Intention in the Metaverse. Abstract   PDF
Iasmina Mudava, Luisa M. Martinez, Filipe R. Ramos, Ricardo Abreu
 
Vol 13, No 24 (2025) From Theory to Practice: Advances and Challenges in Marketing and Communication. Abstract   PDF
Jorge Remondes
 
No 11 (2022): Special Number MCCOVID-19 Functionalities of Social Commerce used by SME during Pandemic Abstract   PDF
Konstantinos Madias, Andrzej Szymkowiak
 
Vol 3, No 4 (2015) Fundamentos de las relaciones públicas: el caso de los eventos corporativos. Abstract   PDF (Português (Portugal))
Olga Casal Maceiras
 
No 17 (2025): Special Number IM How Capabilities Shape Export Performance: Evidence from Portuguese Firms. Abstract   PDF
Margarida Vicente, André Vaz, Anabela Marcos, Maria José Antunes
 
Vol 11, No 20 (2023) How did Young Consumers feel about being a Consumer during the COVID-19 Quarantines? An Assessment with the Collage Technique Abstract   PDF
Sevtap Ünal, Nisa Akın
 
No 16 (2025): Special Number MBP How to measure tourism sustainability? Proposal of a tourism sustainability index for Portugal Abstract   PDF
Sandra Isabel Rodrigues Bailoa, Pedro Manuel Mendonça Silva Cravo
 
Vol 7, No 13 (2019) How to use the package in the tobacco products to communicate in the plain pack era Abstract   PDF
Amélia Maria Pinto da Cunha Brandão, Jorge Cidade, Gisela Alves
 
Vol 4, No 7 (2016) Identification of Items Used in Scales to Measure Hedonism Abstract   PDF
Gustavo da Rosa Borges, Vanessa Edy Dagnoni Mondini, Maria José Carvalho de Souza Domingues, Carlo Eduardo Facin Lavarda
 
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