| Issue | Title | |
| No 3 (2018): Special Number QRMCNM | Entrevistadores entrevistados | Abstract PDF (Português (Portugal)) |
| Anna Poncela | ||
| Vol 2, No 2 (2014) | Estratégia de Comunicação e Venda On-Line na Joalharia de Luxo | Abstract PDF |
| Joana Motta, Sandra Filipe, Maria Barbosa | ||
| No 11 (2022): Special Number MCCOVID-19 | Estratégias Digitais de Combate aos Impactos da Pandemia Covid-19 no Contexto Empresarial | Abstract PDF (Português (Portugal)) |
| Joana Santos, Ana Pinto Lima | ||
| Vol 3, No 4 (2015) | Estrategias publicitarias en línea utilizada por la oferta de turismo médico plástico y estético: El caso de Tijuana, Baja California, México | Abstract PDF |
| Julio César Montiel Flores | ||
| Vol 4, No 7 (2016) | Estudos sobre o comportamento do consumidor: as compras através de dispositivos móveis. | Abstract PDF (Português (Portugal)) |
| Jorge Remondes | ||
| No 2 (2017): Special Number MDB | Evolving factors influencing consumers' attitudes toward social media marketing and its impact on social media usage | Abstract PDF |
| M. Sadiq Sohail, Ibrahim Al-Jabri | ||
| Vol 8, No 15 (2020) | Examining Digital Brand Experiences as a Predictor of Brand Relationship Quality and Loyalty | Abstract PDF |
| Mehmet A. Orhan, Caleb MacIlvaine | ||
| Vol 10, No 19 (2022) | Examining the Visual Impact of Object Typeface on Event Participation | Abstract PDF |
| Chimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir | ||
| Vol 13, No 24 (2025) | Exploring Live Stream Shopping (LSS) on Instagram within the Scope of Flow Theory: A Netnographic Study. | Abstract PDF |
| Burak Ili | ||
| No 6 (2020): Special Number MEI | Exploring Products’ Tetrad-Value Theory | Abstract PDF |
| João M.S. Carvalho | ||
| Vol 10, No 19 (2022) | Exploring the Impact of Remuneration on Advertising Value & Attitudes: A Perspective During the Covid-19 Crises | Abstract PDF |
| Qazi Mohammed Ahmed, Muhammad Arsalan Nazir, Osman Sadiq Paracha | ||
| No 17 (2025): Special Number IM | Exploring the Influence of Corporate Sustainability on Consumer Perceptions of Brand Sustainability within the Fast-Moving Consumer Goods (FMCG) Sector | Abstract PDF |
| Mehreen Fatima, Qazi Ahmed, Muhammad Arsalan Nazir | ||
| Vol 4, No 6 (2016) | Exploring the Sense of Belonging, Participation and Trust in Online Communities: A comparison between Spain and United States. | Abstract PDF |
| Rafael Anaya-Sánchez, Sebastián Molinillo, Arnold Japutra, Agatha Millán | ||
| Vol 13, No 24 (2025) | Exploring Tribal Fan Behavior and Digital Marketing in Sports Crises | Abstract PDF |
| Ana Lima, Lia Soares | ||
| Vol 8, No 15 (2020) | Factors Affecting Celebrity Endorsement on Purchase Intention Through Instagram Fashion Online Shop: An Indonesian Perspective | Abstract PDF |
| Atik Aprianingsih, Margareth Setiawan, Frances Bowden Affandy, Bianca Caroline Immanuel, Ira Fachira | ||
| Vol 11, No 20 (2023) | Factors Affecting the Relationship between Brand and Digital Consumer in Portugal | Abstract PDF |
| Zaila Oliveira, Ana Filipa Silva, Sandrina Teixeira | ||
| Vol 3, No 4 (2015) | Fatores determinantes na escolha de apartamentos: estudo empírico em Portugal. | Abstract PDF (Português (Portugal)) |
| Fernando Oliveira Tavares, Luís Pacheco | ||
| No 1 (2016): Special Number QRMCNM | Feminist cyberactivism : an analysis of the fanpage 'Feminismo sem demagogia – Original'. | Abstract PDF (Português (Portugal)) |
| Marco Câmara | ||
| Vol 13, No 25 (2025) | Films as Strategic Tools for Tourism Destination Branding | Abstract PDF |
| Sajad Ferdowsi, Helia Shokripour | ||
| No 16 (2025): Special Number MBP | Food, Culture and the Media: A Critical Analysis of Food Advertisements and Cultural Politics | Abstract PDF |
| Muhammet Erbay | ||
| Vol 12, No 23 (2024) | From Customer Orientation to Competitive Edge: Unpacking Bank Performance Dynamics. | Abstract PDF |
| Shashi Kant, Dawit Jabo, Berhan Borji | ||
| Vol 11, No 21 (2023) | From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory | Abstract PDF |
| Shu-Chen Chang, Yi-Feng Lin, Yu-Ping Chiu | ||
| No 15 (2024): Special Number MBP | From Reality to Virtuality: Digital Transformation on Luxury Brand Engagement and Purchase Intention in the Metaverse. | Abstract PDF |
| Iasmina Mudava, Luisa M. Martinez, Filipe R. Ramos, Ricardo Abreu | ||
| Vol 13, No 25 (2025) | From Screens to Support: A Systematic Literature Review of Female Users’ Access to Social Support on Social Media Platforms | Abstract PDF |
| Shuting Liang, Suet Nie Kho, Abdul Latiff Ahmad | ||
| Vol 13, No 24 (2025) | From Theory to Practice: Advances and Challenges in Marketing and Communication. | Abstract PDF |
| Jorge Remondes | ||
| 101 - 125 of 316 Items | << < 1 2 3 4 5 6 7 8 9 10 > >> | |