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Issue |
Title |
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Vol 10, No 19 (2022) |
Exploring the Impact of Remuneration on Advertising Value & Attitudes: A Perspective During the Covid-19 Crises |
Abstract
PDF
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Qazi Mohammed Ahmed, Muhammad Arsalan Nazir, Osman Sadiq Paracha |
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Vol 4, No 6 (2016) |
Exploring the Sense of Belonging, Participation and Trust in Online Communities: A comparison between Spain and United States. |
Abstract
PDF
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Rafael Anaya-Sánchez, Sebastián Molinillo, Arnold Japutra, Agatha Millán |
|
Vol 8, No 15 (2020) |
Factors Affecting Celebrity Endorsement on Purchase Intention Through Instagram Fashion Online Shop: An Indonesian Perspective |
Abstract
PDF
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Atik Aprianingsih, Margareth Setiawan, Frances Bowden Affandy, Bianca Caroline Immanuel, Ira Fachira |
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Vol 11, No 20 (2023) |
Factors Affecting the Relationship between Brand and Digital Consumer in Portugal |
Abstract
PDF
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Zaila Oliveira, Ana Filipa Silva, Sandrina Teixeira |
|
Vol 3, No 4 (2015) |
Fatores determinantes na escolha de apartamentos: estudo empírico em Portugal. |
Abstract
PDF (Português (Portugal))
|
Fernando Oliveira Tavares, Luís Pacheco |
|
No 1 (2016): Special Number QRMCNM |
Feminist cyberactivism : an analysis of the fanpage 'Feminismo sem demagogia – Original'. |
Abstract
PDF (Português (Portugal))
|
Marco Câmara |
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No 16 (2025): Special Number MBP |
Food, Culture and the Media: A Critical Analysis of Food Advertisements and Cultural Politics |
Abstract
PDF
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Muhammet Erbay |
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Vol 12, No 23 (2024) |
From Customer Orientation to Competitive Edge: Unpacking Bank Performance Dynamics. |
Abstract
PDF
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Shashi Kant, Dawit Jabo, Berhan Borji |
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Vol 11, No 21 (2023) |
From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory |
Abstract
PDF
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Shu-Chen Chang, Yi-Feng Lin, Yu-Ping Chiu |
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No 15 (2024): Special Number MBP |
From Reality to Virtuality: Digital Transformation on Luxury Brand Engagement and Purchase Intention in the Metaverse. |
Abstract
PDF
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Iasmina Mudava, Luisa M. Martinez, Filipe R. Ramos, Ricardo Abreu |
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No 11 (2022): Special Number MCCOVID-19 |
Functionalities of Social Commerce used by SME during Pandemic |
Abstract
PDF
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Konstantinos Madias, Andrzej Szymkowiak |
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Vol 3, No 4 (2015) |
Fundamentos de las relaciones públicas: el caso de los eventos corporativos. |
Abstract
PDF (Português (Portugal))
|
Olga Casal Maceiras |
|
Vol 11, No 20 (2023) |
How did Young Consumers feel about being a Consumer during the COVID-19 Quarantines? An Assessment with the Collage Technique |
Abstract
PDF
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Sevtap Ünal, Nisa Akın |
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No 16 (2025): Special Number MBP |
How to measure tourism sustainability? Proposal of a tourism sustainability index for Portugal |
Abstract
PDF
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Sandra Isabel Rodrigues Bailoa, Pedro Manuel Mendonça Silva Cravo |
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Vol 7, No 13 (2019) |
How to use the package in the tobacco products to communicate in the plain pack era |
Abstract
PDF
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Amélia Maria Pinto da Cunha Brandão, Jorge Cidade, Gisela Alves |
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Vol 4, No 7 (2016) |
Identification of Items Used in Scales to Measure Hedonism |
Abstract
PDF
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Gustavo da Rosa Borges, Vanessa Edy Dagnoni Mondini, Maria José Carvalho de Souza Domingues, Carlo Eduardo Facin Lavarda |
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Vol 2, No 3 (2014) |
IJMCNM, Vol 2, Issue 3, July to December 2014 |
Abstract
PDF
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Jorge Remondes Sousa |
|
Vol 2, No 2 (2014) |
IJMCNM, Vol 2, Nº 2, January to June 2014 |
Abstract
PDF
|
Jorge Remondes Sousa |
|
Vol 3, No 4 (2015) |
IJMCNM, Vol 3, Issue 4, January to June 2015 |
Abstract
PDF
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Jorge Remondes Sousa |
|
Vol 3, No 5 (2015) |
IJMCNM, Vol 3, Issue 5, Jully to December 2015 |
Abstract
PDF
|
Jorge Remondes Sousa |
|
Vol 4, No 6 (2016) |
IJMCNM, Vol 4, Issue 6, January to June 2016 |
Abstract
PDF
|
Jorge Remondes Sousa |
|
Vol 5, No 8 (2017) |
IJMCNM, Vol 5, Issue 8, January to June 2017 |
Abstract
PDF
|
Jorge Remondes Sousa |
|
Vol 5, No 9 (2017) |
IJMCNM, Vol 5, Issue 9, DECEMBER 2017 |
Abstract
PDF
|
Jorge Remondes |
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Vol 8, No 15 (2020) |
Imagen de Cataluña en la Red. ¿Coincide la Percepción del Público con el Posicionamiento Deseado? |
Abstract
PDF
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Pablo de Carlos Villamarín, Noelia Araújo Vila, Jose Antonio Fraiz Brea |
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No 7 (2020): Special Number QRMCNM |
Imbricações entre a Formação Docente e a Educação em Direitos Humanos: Narrativas estudantis sobre suas percepções acerca dos currículos das licenciaturas |
Abstract
PDF (Português (Portugal))
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Renata Veras, Daiane Silva, Erika Chaves, Gisele Carneiro, Henrique Amorim, Milena Alissa Moraes |
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