Estratégia de Comunicação e Venda On-Line na Joalharia de Luxo
Abstract
A presente investigação tem como objetivo caracterizar a estratégia de comunicação e venda on-line apresentada nos web sites de empresas de joias de luxo. Nesse sentido, foram identificadas e analisadas as características gerais do web site, as opções de comunicação e interatividade, as opções de venda disponíveis e os critérios de segmentação e posicionamento de cada marca. Os resultados evidenciam que as empresas de joias de luxo utilizam os new media conjuntamente com os meios tradicionais, ou seja, vendem os seus bens on-line privilegiando o contacto personalizado com o potencial consumidor procurando atraí-lo para a visita às suas boutiques.
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NETGRAFIA
Asprey (2013). Acedido dia 30 de junho, 2013, de http://www.asprey.com/
Boucheron (2013). Acedido dia 30 de junho, 2013, de http://www.boucheron.com/
Bvlgari (2013). Acedido dia 30 de junho, 2013, de http://www.bulgari.com/
Cartier (2013). Acedido dia 30 de junho, 2013, de http://www.cartier.com/
Chaumet (2013). Acedido dia 30 de junho, 2013, de http://www.chaumet.com/
Chopard (2013). Acedido dia 30 de junho, 2013, de http://www.chopard.com/
De Beers (2013). Acedido dia 30 de junho, 2013, de http://www.debeers.co.uk/
Harry Winston (2013). Acedido dia 30 de junho, 2013, de http://www.harrywinston.com/
Kloybateri (2013). Acedido dia 30 de junho, 1 de julho, 2 julho, 2013, de http://www.kloybateri.com/
Mikimoto (2013). Acedido dia 30 de junho, 2013, de http://www.mikimotoamerica.com/
Montblanc (2013). Acedido dia 30 de junho, 2013, de http://www.montblanc.com/
Tiffany (2013). Acedido dia 30 de junho, 2013, de http://www.tiffany.com/
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International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
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