Entrevistadores entrevistados

Anna Poncela


The interview as a technique of qualitative social research is based on the relationship interviewee and interviewer. The product is the between, created in the conversation. Not studied is the cycle of relational contact and the emotional component that takes place at the time of the interview, be applied in a special way by the person who interviewed. What do think, feel, relate, what is your experience, learn what? This is the central objective of this text. And works through to interview the interviewers.


techniques of research; interview; relationships; emotions.


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International Journal of Marketing, Communication and New Media

ISSN: 2182-9306


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