Effects of E-Business Adoption on Organizational Agility in the COVID-19 Context

Pedro Manuel Espírito Santo, Patricia Milene Azinheira Cardoso, Alzira Maria Ascensão Marques


The COVID-19 pandemic caused a confinement in world society that had no memory of such an event. This event caused the associations to accelerate the online transaction processes, so the continuity of the companies depended on the adoption of e-business systems, which resulted in greater flexibility and agility in the business. Digital transformation and organizational agility are two concepts present in the current COVID-19 context and the adoption of e-business systems depends on the human knowledge existing in the associations. In this context, we developed a study that aimed to study the effects of adopting e-business systems on business agility. For this, we identified that knowledge management is a basis for companies to implement e-business systems. Thus, we carried out an investigation that, through PLS estimation, found that business agility depends on the adoption of e-business systems in a pandemic context such as the case of COVID-19. In this sense, we present theoretical and practical statements of this study.

DOI: https://doi.org/10.54663/2182-9306.2022.sn11.45-61


E-business; Organizational Agility; Knowledge Management; COVID-19


Al-Omoush, K. S., Simón-Moya, V. & Sendra-García, J. (2020). The impact of social capital and collaborative knowledge creation on e-business proactiveness and organizational agility in responding to the COVID-19 crisis. Journal of Innovation & Knowledge, 5(4), 279-288.


Augusto, L., Santos, S. & Santo, P. M. d. E. (2020). E-Commerce: O papel principal da confiança [E-Commerce: The main role of trust]. Revista Ibérica de Sistemas e Tecnologias de Informação(E34), 557-570.


Bagozzi, R. P. & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94.


Cabrera, A. & Cabrera, E. F. (2002). Knowledge-Sharing Dilemmas. Organization Studies, 23, 687 - 710.

Carneiro, A. (2000). How does knowledge management influence innovation and competitiveness? Journal of Knowledge Management, 4(2), 87-98. https://doi.org/10.1108/13673270010372242

Cegarra Navarro, J. G. & Angel Martínez-Conesa, E. (2007). E-business through knowledge management in Spanish telecommunications companies. International Journal of Manpower, 28(3/4), 298-314. https://doi.org/10.1108/01437720710755263

Chaffey, D., Edmundson-Bird, D. & Hemphill, T. (2019). Digital business and e-commerce management. Pearson UK.

Chin, W. W. (1998). The partial least squares approach for structural equation modeling. In Modern methods for business research. (pp. 295-336). Lawrence Erlbaum Associates Publishers.

Ferreira, V., Santo, L., & Santo, P. E. (2015). The mediator role of leadership in the relationship between knowledge management and the relationship between employees. Academic Conferences International Limited

Fornell, C. & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.2307/3151312

Grimsdottir, E. & Edvardsson, I. R. (2018). Knowledge Management, Knowledge Creation, and Open Innovation in Icelandic SMEs. SAGE Open, 8(4), 2158244018807320. https://doi.org/10.1177/2158244018807320

Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E. (2018). Multivariate Data Analysis. Pearson Education Limited.


Henseler, J., Ringle, C. M. & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.


Henseler, J., Ringle, C. M. & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In R. R. Sinkovics & P. N. Ghauri (Eds.), New Challenges to International Marketing (Vol. 20, pp. 277-319). Emerald Group Publishing Limited. https://doi.org/10.1108/S1474-7979(2009)0000020014

Kim, T. T. & Lee, G. (2013). Hospitality employee knowledge-sharing behaviors in the relationship between goal orientations and service innovative behavior. International Journal of Hospitality Management, 34, 324-337.


Lee, Y., Tao, W., Li, J.-Y. Q. & Sun, R. (2021). Enhancing employees’ knowledge sharing through diversity-oriented leadership and strategic internal communication during the COVID-19 outbreak. Journal of Knowledge Management, 25(6), 1526-1549. https://doi.org/10.1108/JKM-06-2020-0483

Lin, H. F. & Lee, G. G. (2005). Impact of organizational learning and knowledge management factors on e-business adoption. Management Decision, 43(2), 171-188. https://doi.org/10.1108/00251740510581902

Lucia-Palacios, L., Bordonaba-Juste, V., Polo-Redondo, Y. & Grünhagen, M. (2014). E-business implementation and performance: analysis of mediating factors. Internet Research, 24(2), 223-245. https://doi.org/10.1108/IntR-09-2012-0195

Luo, C. (2021). Analyzing the impact of social networks and social behavior on electronic business during COVID-19 pandemic. Information Processing & Management, 58(5), 102667.


Nissen, V. & von Rennenkampff, A. (2017). Measuring the agility of the IT application systems landscape.

Nonaka, I. & Takeuchi, H. (1995). The knowledge-creating company: How Japanese companies create the dynamics of innovation. Oxford university press.

Paștiu, C. A., Oncioiu, I., Gârdan, D. A., Maican, S. Ș., Gârdan, I. P. & Muntean, A. C. (2020). The Perspective of E-business Sustainability and Website Accessibility of Online Stores. Sustainability, 12(22), 9780. https://www.mdpi.com/2071-1050/12/22/9780

Pittino, D., Barroso Martínez, A., Chirico, F. & Sanguino Galván, R. (2018). Psychological ownership, knowledge sharing and entrepreneurial orientation in family firms: The moderating role of governance heterogeneity. Journal of Business Research, 84, 312-326.


Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y. & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879-903. https://doi.org/10.1037/0021-9010.88.5.879

Ravichandran, T. (2018). Exploring the relationships between IT competence, innovation capacity and organizational agility. The Journal of Strategic Information Systems, 27(1), 22-42.


Rese, A., Kopplin, C. S. & Nielebock, C. (2020). Factors influencing members’ knowledge sharing and creative performance in coworking spaces. Journal of Knowledge Management, 24(9), 2327-2354. https://doi.org/10.1108/JKM-04-2020-0243

Ringle, C., Wende, S. & Becker, J.-M. (2015). SmartPLS 3.

Roberts, N. & Grover, V. (2012). Leveraging information technology infrastructure to facilitate a firm's customer agility and competitive activity: An empirical investigation [Conference Paper]. Journal of Management Information Systems, 28(4), 231-270. https://doi.org/10.2753/MIS0742-1222280409

Santo, P. E. & Cardoso, P. (2021). Employer Branding e Marketing Interno: Uma mudança nas organizações. Independently published.

Santo, P. E. & Marques, A. M. A. (2021). Determinants of the online purchase intention: hedonic motivations, prices, information and trust. Baltic Journal of Management, ahead-of-print(ahead-of-print). https://doi.org/10.1108/BJM-04-2021-0140

Santo, P. M. d. E., Ferreira, V., & Marques, A. M. A. (2019). The impact of the employer's brand image on knowledge sharing. Academic Conferences International Limited. doi:http://dx.doi.org/10.34190/KM.19.142

Seethamraju, R. & Krishna Sundar, D. (2013). Influence of ERP systems on business process agility. IIMB Management Review, 25(3), 137-149.


Singh, S., Kumar, R., Panchal, R. & Tiwari, M. K. (2021). Impact of COVID-19 on logistics systems and disruptions in food supply chain. International Journal of Production Research, 59(7), 1993-2008.


Sun, R., Lee, Y., Tao, W. & Li, J.-Y. Q. (2020). Enhancing employees’ knowledge sharing through diversity-oriented leadership and strategic internal communication during the COVID-19 outbreak. Journal of Knowledge Management, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JKM-06-2020-0483

Wynn, M. & Olayinka, O. (2021). E-business Strategy in Developing Countries: A Framework and Checklist for the Small Business Sector. Sustainability, 13(13), 7356. https://www.mdpi.com/2071-1050/13/13/7356


  • There are currently no refbacks.

Copyright (c) 2022 Pedro Manuel Espírito Santo, Patricia Milene Azinheira Cardoso, Alzira Maria Ascensão Marques

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

International Journal of Marketing, Communication and New Media

ISSN: 2182-9306

DOI: 10.54663/2182-9306

Qualis Periódicos - CAPES: B2



Web of Science - Emerging Sources Citation Index - Clarivate Analytics

Journal Citation Reports (JCR) 2021