|
Issue |
Title |
|
No 1 (2016): Special Number QRMCNM |
Investigação Qualitativa em Marketing, Comunicação e Novos Meios: a técnica de análise fotoetnográfica. |
Abstract
PDF (Português (Portugal))
|
Jorge Remondes Sousa, Ronaldo Nunes Linhares, António Pedro Costa |
|
No 3 (2018): Special Number QRMCNM |
Investigação qualitativa: estudos realizados com recurso a novas tecnologias digitais. |
Abstract
PDF (Português (Portugal))
|
Ronaldo Nunes Linhares, Jaime Ribeiro, Simone Tuzzo, António Pedro Costa, Jorge Remondes |
|
No 10 (2021): Special Number QRMC |
Investigação Qualitativa: Uma forma complementar de investigação? |
Abstract
PDF (Português (Portugal))
|
Paulo Alexandre de Castro, Ana Carolina Temer, Maria Helena Carvalho da Silva, Jorge Remondes |
|
Vol 10, No 19 (2022) |
Investigation of Online Shopping Cart Abandonment on the Perspective of E- Procrastination Behavior |
Abstract
PDF
|
CANAN ARMAĞAN, Sevtap ÜNAL |
|
Vol 10, No 18 (2022) |
Investigation the Effects of Different Social Media Platforms to Companies’ Sales Marketing Processes by Multi-Criteria Decision Making Method |
Abstract
PDF
|
G.Nilay Yücenur, Kaan Bozyel, Asli Ahmetoglu |
|
Vol 7, No 12 (2019) |
Is Your Application Gender Biased? |
Abstract
PDF
|
Milena Lopes, Carl Vogel |
|
No 4 (2018): Special Number LM |
Keeping Exclusivity in An E-Commerce Environment: The case of Farfetch.com and the market of luxury clothes. |
Abstract
PDF
|
Irina Balasyan, Beatriz Casais |
|
Vol 10, No 19 (2022) |
Knowledge Management and Marketing Innovation Impact on Manufacturing Firms Performance in Ethiopia |
Abstract
PDF
|
Elias Shetemam Beshir, Bayelign Abebe Zelalem |
|
No 9 (2021): Special Number SM |
Knowledge of the Markings and Marketing Declarations for Sun Protection Products |
Abstract
PDF
|
Monika Engler-Jastrzębska, Aleksandra Wilczyńska |
|
No 5 (2019): Special Number TM |
La Comunicación 2.0 en el Sector Turístico Español: Análisis de las webs oficiales de promoción turística |
Abstract
PDF
|
Noelia Araújo Vila, Lucília Cardoso, Arthur Filipe de Araújo |
|
Vol 7, No 12 (2019) |
La Gamificación aplicada al Sector Turístico: Análisis sistemático sobre la base de datos Scopus |
Abstract
PDF
|
Noelia Araújo Vila, Bárbara Barroso, Rogério Azevedo Gomes, Lucília Cardoso |
|
Vol 7, No 12 (2019) |
La Perception de L’Image de Marque de la Turquie par les Algériens: Application du Modèle Anholt |
Abstract
PDF
|
Amel GRAA, Ahmed Amine TOU |
|
No 6 (2020): Special Number MEI |
La Phygitalisation de L’expérience Client : Une approche qualitative |
Abstract
PDF
|
Meradi Samir, Abdelhak Soumia |
|
Vol 2, No 3 (2014) |
La Publicidad en las RadioAPPs Ibéricas. Falta de Definición de un Soporte Publicitario sin Límites. |
Abstract
PDF (Português (Portugal))
|
Teresa Piñeiro-Otero |
|
No 12 (2023): Special Number CPDP |
Legal Protection of Customer Privacy on E-commerce: A comparative study of Iranian and American Law |
Abstract
PDF
|
Zahid Hussain, Asadullah Khan Mari |
|
No 2 (2017): Special Number MDB |
Les médias sociaux: L’étude de l’effet médiateur de la confiance et l’utilité perçue des commentaires dans le contexte algérien. |
Abstract
PDF
|
Amel GRAA, Soumia Abdelhak, Hayat Baraka |
|
No 5 (2019): Special Number TM |
Les Outils du Marketing Digital dans le Secteur de Véhicule de Transport avec Chauffeur en Algérie : Une approche qualitative |
Abstract
PDF
|
Hela Diouani, Amel Graa |
|
No 2 (2017): Special Number MDB |
Looking into nostalgia and the Boca Doce brand in online communications: a netnographic exploration of a Portuguese instant dessert. |
Abstract
PDF
|
Pedro Oliveira |
|
No 4 (2018): Special Number LM |
Luxo Sustentável em Contextos de Hotelaria e Turismo: Do diferencial competitivo à preocupação com a responsabilidade social. |
Abstract
PDF (Português (Portugal))
|
Annaelise Fritz Machado, Bruno Barbosa Sousa |
|
No 4 (2018): Special Number LM |
Luxury Goods’ Perception Within Millennials Cohort: Evidence against global homogeneity myth. |
Abstract
PDF
|
Beata Stępień, Ana Lima |
|
No 4 (2018): Special Number LM |
Luxury Marketing Challenges and Opportunities in the Digital Era |
Abstract
PDF
|
Belém Barbosa, Jorge Remondes, Sandrina Teixeira |
|
Vol 12, No 23 (2024) |
Maintaining Product Quality, Brand Image and Increasing Usage Motives as an Effort to Increase Nivea Cosmetic's Sales |
Abstract
PDF
|
Ana Lima, Sukardi Sukardi |
|
Vol 10, No 18 (2022) |
Mapping the Integrated Marketing Communications Research: A Bibliometric Analysis |
Abstract
PDF
|
Al Mamun1 Md. Abdullah, Carolyn Strong, Jinnatul Raihan Mumu, Md. Abul Kalam Azad |
|
No 15 (2024): Special Number MBP |
Marketing & Business Perspectives: Fostering AI as a Tool for Wellbeing. |
Abstract
PDF
|
Jorge Remondes, Luisa M. Martinez, Isabel Machado, Ricardo Abreu |
|
No 2 (2017): Special Number MDB |
Marketing and Digital Business |
Abstract
PDF
|
Jorge Remondes, Maria Teresa Piñeiro, Belém Barbosa |
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