| Issue | Title | |
| No 11 (2022): Special Number MCCOVID-19 | Functionalities of Social Commerce used by SME during Pandemic | Abstract PDF |
| Konstantinos Madias, Andrzej Szymkowiak | ||
| Vol 3, No 4 (2015) | Fundamentos de las relaciones públicas: el caso de los eventos corporativos. | Abstract PDF (Português (Portugal)) |
| Olga Casal Maceiras | ||
| Vol 13, No 25 (2025) | Glocal Branding in Action: How McDonald’s Localization Strategy Shapes Consumer Behavior in Portugal | Abstract PDF |
| Vasco Ribeiro Santos, Anabela Pereira, Bruno Sousa, Umar Ali, Luzia Arantes, Theodore Tarnanidis, Rúben Pinhal | ||
| Vol 13, No 25 (2025) | Green Marketing in Ethiopia: A Systematic Literature Review | Abstract PDF |
| Elias Shetemam Beshir, Aschalew Degoma Durie, Tadessie Mangistie Mamaru | ||
| Vol 13, No 25 (2025) | Holistic Digital Marketing Strategies for E-commerce Growth: A SOSTAC-Based Case Study of SIIEE | Abstract PDF |
| Fernando Fonseca, Vasco Ribeiro Santos, Bruno Sousa, Rúben Pinhal | ||
| No 17 (2025): Special Number IM | How Capabilities Shape Export Performance: Evidence from Portuguese Firms. | Abstract PDF |
| Margarida Vicente, André Vaz, Anabela Marcos, Maria José Antunes | ||
| Vol 11, No 20 (2023) | How did Young Consumers feel about being a Consumer during the COVID-19 Quarantines? An Assessment with the Collage Technique | Abstract PDF |
| Sevtap Ünal, Nisa Akın | ||
| No 16 (2025): Special Number MBP | How to measure tourism sustainability? Proposal of a tourism sustainability index for Portugal | Abstract PDF |
| Sandra Isabel Rodrigues Bailoa, Pedro Manuel Mendonça Silva Cravo | ||
| Vol 7, No 13 (2019) | How to use the package in the tobacco products to communicate in the plain pack era | Abstract PDF |
| Amélia Maria Pinto da Cunha Brandão, Jorge Cidade, Gisela Alves | ||
| Vol 4, No 7 (2016) | Identification of Items Used in Scales to Measure Hedonism | Abstract PDF |
| Gustavo da Rosa Borges, Vanessa Edy Dagnoni Mondini, Maria José Carvalho de Souza Domingues, Carlo Eduardo Facin Lavarda | ||
| Vol 2, No 3 (2014) | IJMCNM, Vol 2, Issue 3, July to December 2014 | Abstract PDF |
| Jorge Remondes Sousa | ||
| Vol 2, No 2 (2014) | IJMCNM, Vol 2, Nº 2, January to June 2014 | Abstract PDF |
| Jorge Remondes Sousa | ||
| Vol 3, No 4 (2015) | IJMCNM, Vol 3, Issue 4, January to June 2015 | Abstract PDF |
| Jorge Remondes Sousa | ||
| Vol 3, No 5 (2015) | IJMCNM, Vol 3, Issue 5, Jully to December 2015 | Abstract PDF |
| Jorge Remondes Sousa | ||
| Vol 4, No 6 (2016) | IJMCNM, Vol 4, Issue 6, January to June 2016 | Abstract PDF |
| Jorge Remondes Sousa | ||
| Vol 5, No 8 (2017) | IJMCNM, Vol 5, Issue 8, January to June 2017 | Abstract PDF |
| Jorge Remondes Sousa | ||
| Vol 5, No 9 (2017) | IJMCNM, Vol 5, Issue 9, DECEMBER 2017 | Abstract PDF |
| Jorge Remondes | ||
| Vol 8, No 15 (2020) | Imagen de Cataluña en la Red. ¿Coincide la Percepción del Público con el Posicionamiento Deseado? | Abstract PDF |
| Pablo de Carlos Villamarín, Noelia Araújo Vila, Jose Antonio Fraiz Brea | ||
| No 7 (2020): Special Number QRMCNM | Imbricações entre a Formação Docente e a Educação em Direitos Humanos: Narrativas estudantis sobre suas percepções acerca dos currículos das licenciaturas | Abstract PDF (Português (Portugal)) |
| Renata Veras, Daiane Silva, Erika Chaves, Gisele Carneiro, Henrique Amorim, Milena Alissa Moraes | ||
| Vol 11, No 20 (2023) | Impact of Online Cross-Cutting Exposure on Political Participation & Social Anxiety | Abstract PDF |
| Maria Naureen Shahid, Seong Jae Min, Asfia Obaid, Waseem Hassan | ||
| No 7 (2020): Special Number QRMCNM | Impacto da Implementação da Metodologia Lean numa Urgência: Scoping review | Abstract PDF (Português (Portugal)) |
| Armando David Sousa, Maria Teresa Ramalhal Teixeira Silva Baptista | ||
| No 5 (2019): Special Number TM | Impacts Caused by the Web in Tourism Marketing | Abstract PDF |
| Jorge Remondes, Lucília Cardoso, Isabel Andres Marques, Jean-Claude Morand | ||
| Vol 13, No 25 (2025) | Improving Health Literacy through Instagram Reels: Insights from Healthcare Professionals' Digital Communication Strategies. | Abstract PDF |
| Chiao-Chieh Chen, Yu-Ping Chiu | ||
| No 16 (2025): Special Number MBP | Inclusive Co-Creation: Rethinking Museum Experiences using technologies for Sensory-Impaired Visitors | Abstract PDF |
| Susana Mesquita, Jorge Lopes | ||
| Vol 13, No 24 (2025) | Insights into the Efficiency of the Elaboration Likelihood Model in Shaping the Attitudes toward Face Mask-Wearing: Lessons Learned from the COVID-19 Pandemic. | Abstract PDF |
| Iuliana Raluca Gheorghe, Ovidiu Popa-Velea, Consuela-Mădălina Gheorghe | ||
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