Browse Title Index


 
Issue Title
 
Vol 3, No 4 (2015) Fatores determinantes na escolha de apartamentos: estudo empírico em Portugal. Abstract   PDF (Português (Portugal))
Fernando Oliveira Tavares, Luís Pacheco
 
No 1 (2016): Special Number QRMCNM Feminist cyberactivism : an analysis of the fanpage 'Feminismo sem demagogia – Original'. Abstract   PDF (Português (Portugal))
Marco Câmara
 
Vol 13, No 25 (2025) Films as Strategic Tools for Tourism Destination Branding Abstract   PDF
Sajad Ferdowsi, Helia Shokripour
 
No 16 (2025): Special Number MBP Food, Culture and the Media: A Critical Analysis of Food Advertisements and Cultural Politics Abstract   PDF
Muhammet Erbay
 
Vol 12, No 23 (2024) From Customer Orientation to Competitive Edge: Unpacking Bank Performance Dynamics. Abstract   PDF
Shashi Kant, Dawit Jabo, Berhan Borji
 
Vol 11, No 21 (2023) From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory Abstract   PDF
Shu-Chen Chang, Yi-Feng Lin, Yu-Ping Chiu
 
No 15 (2024): Special Number MBP From Reality to Virtuality: Digital Transformation on Luxury Brand Engagement and Purchase Intention in the Metaverse. Abstract   PDF
Iasmina Mudava, Luisa M. Martinez, Filipe R. Ramos, Ricardo Abreu
 
Vol 13, No 25 (2025) From Screens to Support: A Systematic Literature Review of Female Users’ Access to Social Support on Social Media Platforms Abstract   PDF
Shuting Liang, Suet Nie Kho, Abdul Latiff Ahmad
 
Vol 13, No 24 (2025) From Theory to Practice: Advances and Challenges in Marketing and Communication. Abstract   PDF
Jorge Remondes
 
No 11 (2022): Special Number MCCOVID-19 Functionalities of Social Commerce used by SME during Pandemic Abstract   PDF
Konstantinos Madias, Andrzej Szymkowiak
 
Vol 3, No 4 (2015) Fundamentos de las relaciones públicas: el caso de los eventos corporativos. Abstract   PDF (Português (Portugal))
Olga Casal Maceiras
 
No 18 (2026): Special Issue on Communication and Marketing in Tourism and Hospitality Geocaching as a route to fresh learning and exploration experiences: a systematic literature review Abstract   PDF
Luzia Arantes, Luís Vaz, Sandra Barbosa Costa, Bruno Sousa, Júlio Silva, Vasco Santos
 
Vol 13, No 25 (2025) Glocal Branding in Action: How McDonald’s Localization Strategy Shapes Consumer Behavior in Portugal Abstract   PDF
Vasco Ribeiro Santos, Anabela Pereira, Bruno Sousa, Umar Ali, Luzia Arantes, Theodore Tarnanidis, Rúben Pinhal
 
Vol 13, No 25 (2025) Green Marketing in Ethiopia: A Systematic Literature Review Abstract   PDF
Elias Shetemam Beshir, Aschalew Degoma Durie, Tadessie Mangistie Mamaru
 
Vol 13, No 25 (2025) Holistic Digital Marketing Strategies for E-commerce Growth: A SOSTAC-Based Case Study of SIIEE Abstract   PDF
Fernando Fonseca, Vasco Ribeiro Santos, Bruno Sousa, Rúben Pinhal
 
No 17 (2025): Special Number IM How Capabilities Shape Export Performance: Evidence from Portuguese Firms. Abstract   PDF
Margarida Vicente, André Vaz, Anabela Marcos, Maria José Antunes
 
Vol 11, No 20 (2023) How did Young Consumers feel about being a Consumer during the COVID-19 Quarantines? An Assessment with the Collage Technique Abstract   PDF
Sevtap Ünal, Nisa Akın
 
No 16 (2025): Special Number MBP How to measure tourism sustainability? Proposal of a tourism sustainability index for Portugal Abstract   PDF
Sandra Isabel Rodrigues Bailoa, Pedro Manuel Mendonça Silva Cravo
 
Vol 7, No 13 (2019) How to use the package in the tobacco products to communicate in the plain pack era Abstract   PDF
Amélia Maria Pinto da Cunha Brandão, Jorge Cidade, Gisela Alves
 
Vol 4, No 7 (2016) Identification of Items Used in Scales to Measure Hedonism Abstract   PDF
Gustavo da Rosa Borges, Vanessa Edy Dagnoni Mondini, Maria José Carvalho de Souza Domingues, Carlo Eduardo Facin Lavarda
 
Vol 2, No 3 (2014) IJMCNM, Vol 2, Issue 3, July to December 2014 Abstract   PDF
Jorge Remondes Sousa
 
Vol 2, No 2 (2014) IJMCNM, Vol 2, Nº 2, January to June 2014 Abstract   PDF
Jorge Remondes Sousa
 
Vol 3, No 4 (2015) IJMCNM, Vol 3, Issue 4, January to June 2015 Abstract   PDF
Jorge Remondes Sousa
 
Vol 3, No 5 (2015) IJMCNM, Vol 3, Issue 5, Jully to December 2015 Abstract   PDF
Jorge Remondes Sousa
 
Vol 4, No 6 (2016) IJMCNM, Vol 4, Issue 6, January to June 2016 Abstract   PDF
Jorge Remondes Sousa
 
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