Browse Title Index


 
Issue Title
 
No 11 (2022): Special Number MCCOVID-19 Functionalities of Social Commerce used by SME during Pandemic Abstract   PDF
Konstantinos Madias, Andrzej Szymkowiak
 
Vol 3, No 4 (2015) Fundamentos de las relaciones públicas: el caso de los eventos corporativos. Abstract   PDF (Português (Portugal))
Olga Casal Maceiras
 
Vol 13, No 25 (2025) Glocal Branding in Action: How McDonald’s Localization Strategy Shapes Consumer Behavior in Portugal Abstract   PDF
Vasco Ribeiro Santos, Anabela Pereira, Bruno Sousa, Umar Ali, Luzia Arantes, Theodore Tarnanidis, Rúben Pinhal
 
Vol 13, No 25 (2025) Green Marketing in Ethiopia: A Systematic Literature Review Abstract   PDF
Elias Shetemam Beshir, Aschalew Degoma Durie, Tadessie Mangistie Mamaru
 
Vol 13, No 25 (2025) Holistic Digital Marketing Strategies for E-commerce Growth: A SOSTAC-Based Case Study of SIIEE Abstract   PDF
Fernando Fonseca, Vasco Ribeiro Santos, Bruno Sousa, Rúben Pinhal
 
No 17 (2025): Special Number IM How Capabilities Shape Export Performance: Evidence from Portuguese Firms. Abstract   PDF
Margarida Vicente, André Vaz, Anabela Marcos, Maria José Antunes
 
Vol 11, No 20 (2023) How did Young Consumers feel about being a Consumer during the COVID-19 Quarantines? An Assessment with the Collage Technique Abstract   PDF
Sevtap Ünal, Nisa Akın
 
No 16 (2025): Special Number MBP How to measure tourism sustainability? Proposal of a tourism sustainability index for Portugal Abstract   PDF
Sandra Isabel Rodrigues Bailoa, Pedro Manuel Mendonça Silva Cravo
 
Vol 7, No 13 (2019) How to use the package in the tobacco products to communicate in the plain pack era Abstract   PDF
Amélia Maria Pinto da Cunha Brandão, Jorge Cidade, Gisela Alves
 
Vol 4, No 7 (2016) Identification of Items Used in Scales to Measure Hedonism Abstract   PDF
Gustavo da Rosa Borges, Vanessa Edy Dagnoni Mondini, Maria José Carvalho de Souza Domingues, Carlo Eduardo Facin Lavarda
 
Vol 2, No 3 (2014) IJMCNM, Vol 2, Issue 3, July to December 2014 Abstract   PDF
Jorge Remondes Sousa
 
Vol 2, No 2 (2014) IJMCNM, Vol 2, Nº 2, January to June 2014 Abstract   PDF
Jorge Remondes Sousa
 
Vol 3, No 4 (2015) IJMCNM, Vol 3, Issue 4, January to June 2015 Abstract   PDF
Jorge Remondes Sousa
 
Vol 3, No 5 (2015) IJMCNM, Vol 3, Issue 5, Jully to December 2015 Abstract   PDF
Jorge Remondes Sousa
 
Vol 4, No 6 (2016) IJMCNM, Vol 4, Issue 6, January to June 2016 Abstract   PDF
Jorge Remondes Sousa
 
Vol 5, No 8 (2017) IJMCNM, Vol 5, Issue 8, January to June 2017 Abstract   PDF
Jorge Remondes Sousa
 
Vol 5, No 9 (2017) IJMCNM, Vol 5, Issue 9, DECEMBER 2017 Abstract   PDF
Jorge Remondes
 
Vol 8, No 15 (2020) Imagen de Cataluña en la Red. ¿Coincide la Percepción del Público con el Posicionamiento Deseado? Abstract   PDF
Pablo de Carlos Villamarín, Noelia Araújo Vila, Jose Antonio Fraiz Brea
 
No 7 (2020): Special Number QRMCNM Imbricações entre a Formação Docente e a Educação em Direitos Humanos: Narrativas estudantis sobre suas percepções acerca dos currículos das licenciaturas Abstract   PDF (Português (Portugal))
Renata Veras, Daiane Silva, Erika Chaves, Gisele Carneiro, Henrique Amorim, Milena Alissa Moraes
 
Vol 11, No 20 (2023) Impact of Online Cross-Cutting Exposure on Political Participation & Social Anxiety Abstract   PDF
Maria Naureen Shahid, Seong Jae Min, Asfia Obaid, Waseem Hassan
 
No 7 (2020): Special Number QRMCNM Impacto da Implementação da Metodologia Lean numa Urgência: Scoping review Abstract   PDF (Português (Portugal))
Armando David Sousa, Maria Teresa Ramalhal Teixeira Silva Baptista
 
No 5 (2019): Special Number TM Impacts Caused by the Web in Tourism Marketing Abstract   PDF
Jorge Remondes, Lucília Cardoso, Isabel Andres Marques, Jean-Claude Morand
 
Vol 13, No 25 (2025) Improving Health Literacy through Instagram Reels: Insights from Healthcare Professionals' Digital Communication Strategies. Abstract   PDF
Chiao-Chieh Chen, Yu-Ping Chiu
 
No 16 (2025): Special Number MBP Inclusive Co-Creation: Rethinking Museum Experiences using technologies for Sensory-Impaired Visitors Abstract   PDF
Susana Mesquita, Jorge Lopes
 
Vol 13, No 24 (2025) Insights into the Efficiency of the Elaboration Likelihood Model in Shaping the Attitudes toward Face Mask-Wearing: Lessons Learned from the COVID-19 Pandemic. Abstract   PDF
Iuliana Raluca Gheorghe, Ovidiu Popa-Velea, Consuela-Mădălina Gheorghe
 
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