Browse Title Index


 
Issue Title
 
Vol 7, No 12 (2019) La Gamificación aplicada al Sector Turístico: Análisis sistemático sobre la base de datos Scopus Abstract   PDF
Noelia Araújo Vila, Bárbara Barroso, Rogério Azevedo Gomes, Lucília Cardoso
 
Vol 7, No 12 (2019) La Perception de L’Image de Marque de la Turquie par les Algériens: Application du Modèle Anholt Abstract   PDF
Amel GRAA, Ahmed Amine TOU
 
No 6 (2020): Special Number MEI La Phygitalisation de L’expérience Client : Une approche qualitative Abstract   PDF
Meradi Samir, Abdelhak Soumia
 
Vol 2, No 3 (2014) La Publicidad en las RadioAPPs Ibéricas. Falta de Definición de un Soporte Publicitario sin Límites. Abstract   PDF (Português (Portugal))
Teresa Piñeiro-Otero
 
No 12 (2023): Special Number CPDP Legal Protection of Customer Privacy on E-commerce: A comparative study of Iranian and American Law Abstract   PDF
Zahid Hussain, Asadullah Khan Mari
 
No 2 (2017): Special Number MDB Les médias sociaux: L’étude de l’effet médiateur de la confiance et l’utilité perçue des commentaires dans le contexte algérien. Abstract   PDF
Amel GRAA, Soumia Abdelhak, Hayat Baraka
 
No 5 (2019): Special Number TM Les Outils du Marketing Digital dans le Secteur de Véhicule de Transport avec Chauffeur en Algérie : Une approche qualitative Abstract   PDF
Hela Diouani, Amel Graa
 
No 2 (2017): Special Number MDB Looking into nostalgia and the Boca Doce brand in online communications: a netnographic exploration of a Portuguese instant dessert. Abstract   PDF
Pedro Oliveira
 
No 4 (2018): Special Number LM Luxo Sustentável em Contextos de Hotelaria e Turismo: Do diferencial competitivo à preocupação com a responsabilidade social. Abstract   PDF (Português (Portugal))
Annaelise Fritz Machado, Bruno Barbosa Sousa
 
No 4 (2018): Special Number LM Luxury Goods’ Perception Within Millennials Cohort: Evidence against global homogeneity myth. Abstract   PDF
Beata Stępień, Ana Lima
 
No 4 (2018): Special Number LM Luxury Marketing Challenges and Opportunities in the Digital Era Abstract   PDF
Belém Barbosa, Jorge Remondes, Sandrina Teixeira
 
Vol 10, No 18 (2022) Mapping the Integrated Marketing Communications Research: A Bibliometric Analysis Abstract   PDF
Al Mamun1 Md. Abdullah, Carolyn Strong, Jinnatul Raihan Mumu, Md. Abul Kalam Azad
 
No 2 (2017): Special Number MDB Marketing and Digital Business Abstract   PDF
Jorge Remondes, Maria Teresa Piñeiro, Belém Barbosa
 
Vol 1, No 1 (2013) Marketing, Communication and New Media Abstract   PDF
Jorge Remondes Sousa
 
No 6 (2020): Special Number MEI Marketing, Entrepreneurship and Innovation in the Digital Era Abstract   PDF
Marco Lamas, Carlos Marques, Ana Rodrigues, Loreto Fernández, Jorge Remondes
 
No 11 (2022): Special Number MCCOVID-19 Marketing in the Context of COVID-19 Abstract   PDF
Andreia Silva, Sandrina Teixeira, Maria Antónia Rodrigues, Jorge Remondes
 
No 6 (2020): Special Number MEI Marketing Relacional na Mira da Disrupção Digital: Pérolas e perigos da implementação de um sistema de CRM em B2B Abstract   PDF (Português (Portugal))
Dora Maria Simões, Hanna Karachun
 
Vol 11, No 21 (2023) Mediation Model of Social Media Usage within Organizations and its Impact on Employees during the Covid-19 Pandemic Abstract   PDF
Dr Muhammad Arsalan Nazir, Dr Qazi Ahmed
 
Vol 2, No 2 (2014) Mensuração do Apego à Marca de Alunos de um Curso Superior de uma Universidade Pública Federal no Brasil Abstract   PDF
Simone Portella Teixeira de Mello, Gustavo da Rosa Borges
 
No 1 (2016): Special Number QRMCNM Merchandising in the pharmaceutical segment: an evaluation of the applicability of this tool in Salvador pharmacies. Abstract   PDF (Português (Portugal))
Vinícius Santos, Tânia Benevides
 
No 7 (2020): Special Number QRMCNM Mixed Methods: A third research paradigm. The example of the Public Policies and Social Programs Evaluation. Abstract   PDF
Manuela Mejia
 
Vol 9, No 16 (2021) Moderate Effect of Satisfaction on Intention to Follow Business Profiles on Instagram Abstract   PDF
Marcin Lenartowicz, Artur Strzelecki
 
Vol 8, No 14 (2020) Music sales and artists popularity on social media Abstract   PDF
Andrzej Szymkowiak, Bartosz M. Kubala, Marcin Adam Antoniak
 
Vol 6, No 10 (2018) O Comportamento do Consumidor perante as Ações Promocionais no Ponto de Venda Abstract   PDF (Português (Portugal))
Sandra Filipe, Anabela Rocha, Diana Vilhena
 
Vol 2, No 3 (2014) O Comportamento dos Consumidores no Sector Segurador: Uma Aproximação com Focus Group. Abstract   PDF
Sérgio Dominique-Ferreira, Sérgio Dominique-Ferreira, Pedro Quelhas Brito, Fernando Amorim
 
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