Browse Title Index


 
Issue Title
 
No 1 (2016): Special Number QRMCNM Investigação Qualitativa em Marketing, Comunicação e Novos Meios: a técnica de análise fotoetnográfica. Abstract   PDF (Português (Portugal))
Jorge Remondes Sousa, Ronaldo Nunes Linhares, António Pedro Costa
 
No 3 (2018): Special Number QRMCNM Investigação qualitativa: estudos realizados com recurso a novas tecnologias digitais. Abstract   PDF (Português (Portugal))
Ronaldo Nunes Linhares, Jaime Ribeiro, Simone Tuzzo, António Pedro Costa, Jorge Remondes
 
No 10 (2021): Special Number QRMC Investigação Qualitativa: Uma forma complementar de investigação? Abstract   PDF (Português (Portugal))
Paulo Alexandre de Castro, Ana Carolina Temer, Maria Helena Carvalho da Silva, Jorge Remondes
 
Vol 10, No 19 (2022) Investigation of Online Shopping Cart Abandonment on the Perspective of E- Procrastination Behavior Abstract   PDF
CANAN ARMAĞAN, Sevtap ÜNAL
 
Vol 10, No 18 (2022) Investigation the Effects of Different Social Media Platforms to Companies’ Sales Marketing Processes by Multi-Criteria Decision Making Method Abstract   PDF
G.Nilay Yücenur, Kaan Bozyel, Asli Ahmetoglu
 
Vol 7, No 12 (2019) Is Your Application Gender Biased? Abstract   PDF
Milena Lopes, Carl Vogel
 
No 4 (2018): Special Number LM Keeping Exclusivity in An E-Commerce Environment: The case of Farfetch.com and the market of luxury clothes. Abstract   PDF
Irina Balasyan, Beatriz Casais
 
Vol 10, No 19 (2022) Knowledge Management and Marketing Innovation Impact on Manufacturing Firms Performance in Ethiopia Abstract   PDF
Elias Shetemam Beshir, Bayelign Abebe Zelalem
 
No 9 (2021): Special Number SM Knowledge of the Markings and Marketing Declarations for Sun Protection Products Abstract   PDF
Monika Engler-Jastrzębska, Aleksandra Wilczyńska
 
No 5 (2019): Special Number TM La Comunicación 2.0 en el Sector Turístico Español: Análisis de las webs oficiales de promoción turística Abstract   PDF
Noelia Araújo Vila, Lucília Cardoso, Arthur Filipe de Araújo
 
Vol 7, No 12 (2019) La Gamificación aplicada al Sector Turístico: Análisis sistemático sobre la base de datos Scopus Abstract   PDF
Noelia Araújo Vila, Bárbara Barroso, Rogério Azevedo Gomes, Lucília Cardoso
 
Vol 7, No 12 (2019) La Perception de L’Image de Marque de la Turquie par les Algériens: Application du Modèle Anholt Abstract   PDF
Amel GRAA, Ahmed Amine TOU
 
No 6 (2020): Special Number MEI La Phygitalisation de L’expérience Client : Une approche qualitative Abstract   PDF
Meradi Samir, Abdelhak Soumia
 
Vol 2, No 3 (2014) La Publicidad en las RadioAPPs Ibéricas. Falta de Definición de un Soporte Publicitario sin Límites. Abstract   PDF (Português (Portugal))
Teresa Piñeiro-Otero
 
No 12 (2023): Special Number CPDP Legal Protection of Customer Privacy on E-commerce: A comparative study of Iranian and American Law Abstract   PDF
Zahid Hussain, Asadullah Khan Mari
 
No 2 (2017): Special Number MDB Les médias sociaux: L’étude de l’effet médiateur de la confiance et l’utilité perçue des commentaires dans le contexte algérien. Abstract   PDF
Amel GRAA, Soumia Abdelhak, Hayat Baraka
 
No 5 (2019): Special Number TM Les Outils du Marketing Digital dans le Secteur de Véhicule de Transport avec Chauffeur en Algérie : Une approche qualitative Abstract   PDF
Hela Diouani, Amel Graa
 
No 2 (2017): Special Number MDB Looking into nostalgia and the Boca Doce brand in online communications: a netnographic exploration of a Portuguese instant dessert. Abstract   PDF
Pedro Oliveira
 
No 4 (2018): Special Number LM Luxo Sustentável em Contextos de Hotelaria e Turismo: Do diferencial competitivo à preocupação com a responsabilidade social. Abstract   PDF (Português (Portugal))
Annaelise Fritz Machado, Bruno Barbosa Sousa
 
No 4 (2018): Special Number LM Luxury Goods’ Perception Within Millennials Cohort: Evidence against global homogeneity myth. Abstract   PDF
Beata Stępień, Ana Lima
 
No 4 (2018): Special Number LM Luxury Marketing Challenges and Opportunities in the Digital Era Abstract   PDF
Belém Barbosa, Jorge Remondes, Sandrina Teixeira
 
Vol 12, No 23 (2024) Maintaining Product Quality, Brand Image and Increasing Usage Motives as an Effort to Increase Nivea Cosmetic's Sales Abstract   PDF
Ana Lima, Sukardi Sukardi
 
Vol 10, No 18 (2022) Mapping the Integrated Marketing Communications Research: A Bibliometric Analysis Abstract   PDF
Al Mamun1 Md. Abdullah, Carolyn Strong, Jinnatul Raihan Mumu, Md. Abul Kalam Azad
 
No 15 (2024): Special Number MBP Marketing & Business Perspectives: Fostering AI as a Tool for Wellbeing. Abstract   PDF
Jorge Remondes, Luisa M. Martinez, Isabel Machado, Ricardo Abreu
 
No 2 (2017): Special Number MDB Marketing and Digital Business Abstract   PDF
Jorge Remondes, Maria Teresa Piñeiro, Belém Barbosa
 
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