IJMCNM, Vol 3, Issue 4, January to June 2015

Abstract

Edition 4 of International Journal of Marketing, Communication and New Media (IJMCNM) marks the start of our third calendar year of open-access publications. The very first edition was published in December 2013.

We are now newly indexed in international reference resources: IJMCNM is currently indexed in Google Scholar, Latindex, e-Revistas and RCAPP (Open Access Scientific Repository of Portugal). We are not planning on stopping here though, and we aim to make sure the next editions of the journal are indexed in more places.

The articles of this edition four share the results of research projects about the underlying factors in choosing apartments in Portugal, the effectiveness of brand placement, music festivals as a tourist experience, the influence of orientation strategies for the domestic market on the orientation for the foreign market, the bedrocks of public relations, especially for corporate events, the digital participation and free-of-charge culture era, and brand management from a sports press perspective. Therefore, this edition publishes scientific contributions from the areas of marketing, consumer behaviour, public relations, branding and new technologies through literature review, conceptual and empirical research articles.

Thanks to the scope of the articles and their complementary nature, we have again compiled a relevant and useful journal, not only for the scientific community but also for the business world, and as such I invite everybody to read and share the information.

I would also like to add that the International Journal of Marketing, Communication and New Media (IJMCNM) has a Facebook page that has now accumulated more than 500 followers. Follow us not only on this platform, but on Facebook too!