Feminist cyberactivism : an analysis of the fanpage 'Feminismo sem demagogia – Original'.

Marco Câmara

Abstract


With the global reach of the internet and the possibility of interconnection offered by it, fight for a cause also became part of the online universe. This article studies the feminist cyberactivism by analyzing the Facebook page "Feminism without demagoguery - Original". From authors such as Primo, Recuero and Santaella, the study analyzes the interactions established in cyberspace, and newmedia as protagonists of change in social relations. The work aims to relate the cyberactivism to the reception study on the construction of feminist identity. Through qualitative analysis of comments on posts, it can be observed that the social networking publications are directly related to the formation of identity and enhancement of social relations of its members, who identify with the content. Thus, we can say that the page analyzed operates in cyber activism, because it promotes discussion, relationship and identification of members in their publications.

Keywords


Cyberactivism ; Interaction; Facebook; Feminism.

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Copyright (c)



International Journal of Marketing, Communication and New Media

ISSN: 2182-9306

DOI: 10.54663/2182-9306

Qualis Periódicos - CAPES: B2

REBIB: Q2


Indexing:

Web of Science - Emerging Sources Citation Index - Clarivate Analytics

Journal Citation Reports (JCR) 2021, 2022, 2023

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