No 15 (2024)

Special Number MBP

Table of Contents

Editorial

Marketing & Business Perspectives: Fostering AI as a Tool for Wellbeing.
Jorge Remondes, Luisa M. Martinez, Isabel Machado, Ricardo Abreu
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Articles

AI-Driven Consumer Insights in Business: A Systematic Review and Bibliometric Analysis of Opportunities and Challenges.
Albérico Travassos Rosário, Joana Carmo Dias
PDF
The Use of AI as a Tool for Marketing Communication Campaigns: Applied Study of Barbie Selfie-Generator.
Ana Canavarro, Irma Imamovic
PDF
Navigating the AI Revolution: Tools and Skills Transforming Marketing Practices
Giovanna Lacerda, Mafalda Nogueira
PDF
AI-Based Screening for Depression and Social Anxiety Through Eye Tracking: An Exploratory Study.
Karol Chlasta, Katarzyna Wisiecka, Krzysztof Krejtz, Izabela Krejtz
PDF
From Reality to Virtuality: Digital Transformation on Luxury Brand Engagement and Purchase Intention in the Metaverse.
Iasmina Mudava, Luisa M. Martinez, Filipe R. Ramos, Ricardo Abreu
PDF