Marketing & Business Perspectives: Fostering AI as a Tool for Wellbeing.

Jorge Remondes, Luisa M. Martinez, Isabel Machado, Ricardo Abreu

Abstract


 The integration of artificial intelligence (AI) into marketing and business practices offers a transformative opportunity to enhance wellbeing across various sectors. By leveraging AI tools, businesses can analyze consumer behavior and preferences more efficiently, enabling personalized marketing strategies that resonate with customers on a deeper level (Kumar et al., 2024). The use of AI tools also allows businesses to tailor their offerings in a way that fosters positive connections and enhances customer experience (Babatunde et al., 2024). Additionally, AI's ability to process vast amounts of data lets organizations optimize their operations, making informed decisions that can lead to improved employee engagement and satisfaction (Krishna & Sidharth, 2023). 

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 DOI: https://doi.org/10.54663/2182-9306.2024.SpecialIssueMBP.1-5 


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References


Babatunde, S.O., Odejide, O.A., Edunjobi, T.E., & Ogundipe, D.O. (2024). The role of AI in marketing personalization: A theoretical exploration of consumer engagement strategies. International Journal of Management & Entrepreneurship Research, 6(3), 936-949.

Herrmann, H. (2023). What's next for responsible artificial intelligence: A way forward through responsible innovation. Heliyon, 9(3).

Krishna, S., & Sidharth, S. (2023). AI-Powered Workforce Analytics: Maximizing Business and Employee Success through Predictive Attrition Modelling. International Journal of Performability Engineering, 19(3), 203.

Kumar, V., Ashraf, A.R., & Nadeem, W. (2024). AI-powered marketing: What, where, and how?. International Journal of Information Management, 77, 102783.


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Copyright (c) 2025 Jorge Remondes, Luisa M. Martinez, Isabel Machado, Ricardo Abreu

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

International Journal of Marketing, Communication and New Media

ISSN: 2182-9306

DOI: 10.54663/2182-9306

Qualis Periódicos - CAPES: B2

REBIB: Q2


Indexing:

Web of Science - Emerging Sources Citation Index - Clarivate Analytics

Journal Citation Reports (JCR) 2021, 2022, 2023

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