|
Issue |
Title |
|
No 6 (2020): Special Number MEI |
Entrepreneurial Marketing: Conceptual Systematization in English and Portuguese Languages |
Abstract
PDF
|
Helder Antunes, João Lopes, Ana Sousa |
|
No 3 (2018): Special Number QRMCNM |
Entrevistadores entrevistados |
Abstract
PDF (Português (Portugal))
|
Anna Poncela |
|
Vol 2, No 2 (2014) |
Estratégia de Comunicação e Venda On-Line na Joalharia de Luxo |
Abstract
PDF
|
Joana Motta, Sandra Filipe, Maria Barbosa |
|
No 11 (2022): Special Number MCCOVID-19 |
Estratégias Digitais de Combate aos Impactos da Pandemia Covid-19 no Contexto Empresarial |
Abstract
PDF (Português (Portugal))
|
Joana Santos, Ana Pinto Lima |
|
Vol 3, No 4 (2015) |
Estrategias publicitarias en línea utilizada por la oferta de turismo médico plástico y estético: El caso de Tijuana, Baja California, México |
Abstract
PDF
|
Julio César Montiel Flores |
|
Vol 4, No 7 (2016) |
Estudos sobre o comportamento do consumidor: as compras através de dispositivos móveis. |
Abstract
PDF (Português (Portugal))
|
Jorge Remondes |
|
No 2 (2017): Special Number MDB |
Evolving factors influencing consumers' attitudes toward social media marketing and its impact on social media usage |
Abstract
PDF
|
M. Sadiq Sohail, Ibrahim Al-Jabri |
|
Vol 8, No 15 (2020) |
Examining Digital Brand Experiences as a Predictor of Brand Relationship Quality and Loyalty |
Abstract
PDF
|
Mehmet A. Orhan, Caleb MacIlvaine |
|
Vol 10, No 19 (2022) |
Examining the Visual Impact of Object Typeface on Event Participation |
Abstract
PDF
|
Chimeziem Elijah Nwankwo-Ojionu, Nor Azura Adzharuddin, Moniza Waheed, Azlina Mohd Khir |
|
No 6 (2020): Special Number MEI |
Exploring Products’ Tetrad-Value Theory |
Abstract
PDF
|
João M.S. Carvalho |
|
Vol 10, No 19 (2022) |
Exploring the Impact of Remuneration on Advertising Value & Attitudes: A Perspective During the Covid-19 Crises |
Abstract
PDF
|
Qazi Mohammed Ahmed, Muhammad Arsalan Nazir, Osman Sadiq Paracha |
|
Vol 4, No 6 (2016) |
Exploring the Sense of Belonging, Participation and Trust in Online Communities: A comparison between Spain and United States. |
Abstract
PDF
|
Rafael Anaya-Sánchez, Sebastián Molinillo, Arnold Japutra, Agatha Millán |
|
Vol 8, No 15 (2020) |
Factors Affecting Celebrity Endorsement on Purchase Intention Through Instagram Fashion Online Shop: An Indonesian Perspective |
Abstract
PDF
|
Atik Aprianingsih, Margareth Setiawan, Frances Bowden Affandy, Bianca Caroline Immanuel, Ira Fachira |
|
Vol 11, No 20 (2023) |
Factors Affecting the Relationship between Brand and Digital Consumer in Portugal |
Abstract
PDF
|
Zaila Oliveira, Ana Filipa Silva, Sandrina Teixeira |
|
Vol 3, No 4 (2015) |
Fatores determinantes na escolha de apartamentos: estudo empírico em Portugal. |
Abstract
PDF (Português (Portugal))
|
Fernando Oliveira Tavares, Luís Pacheco |
|
No 1 (2016): Special Number QRMCNM |
Feminist cyberactivism : an analysis of the fanpage 'Feminismo sem demagogia – Original'. |
Abstract
PDF (Português (Portugal))
|
Marco Câmara |
|
Vol 11, No 21 (2023) |
From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory |
Abstract
PDF
|
Shu-Chen Chang, Yi-Feng Lin, Yu-Ping Chiu |
|
No 11 (2022): Special Number MCCOVID-19 |
Functionalities of Social Commerce used by SME during Pandemic |
Abstract
PDF
|
Konstantinos Madias, Andrzej Szymkowiak |
|
Vol 3, No 4 (2015) |
Fundamentos de las relaciones públicas: el caso de los eventos corporativos. |
Abstract
PDF (Português (Portugal))
|
Olga Casal Maceiras |
|
Vol 11, No 20 (2023) |
How did Young Consumers feel about being a Consumer during the COVID-19 Quarantines? An Assessment with the Collage Technique |
Abstract
PDF
|
Sevtap Ünal, Nisa Akın |
|
Vol 7, No 13 (2019) |
How to use the package in the tobacco products to communicate in the plain pack era |
Abstract
PDF
|
Amélia Maria Pinto da Cunha Brandão, Jorge Cidade, Gisela Alves |
|
Vol 4, No 7 (2016) |
Identification of Items Used in Scales to Measure Hedonism |
Abstract
PDF
|
Gustavo da Rosa Borges, Vanessa Edy Dagnoni Mondini, Maria José Carvalho de Souza Domingues, Carlo Eduardo Facin Lavarda |
|
Vol 2, No 3 (2014) |
IJMCNM, Vol 2, Issue 3, July to December 2014 |
Abstract
PDF
|
Jorge Remondes Sousa |
|
Vol 2, No 2 (2014) |
IJMCNM, Vol 2, Nº 2, January to June 2014 |
Abstract
PDF
|
Jorge Remondes Sousa |
|
Vol 3, No 4 (2015) |
IJMCNM, Vol 3, Issue 4, January to June 2015 |
Abstract
PDF
|
Jorge Remondes Sousa |
|
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