Browse Title Index


 
Issue Title
 
Vol 2, No 3 (2014) Presença das 500 Maiores e Melhores Empresas Portuguesas nas Redes Sociais: Um Estudo Exploratório. Abstract   PDF (Português (Portugal))
José Freitas Santos, Joana Monteiro Pereira
 
Vol 3, No 5 (2015) QR Code adoption and mobile marketing practices in Portugal: An empirical study Abstract   PDF   PDF
José Freitas Santos
 
Vol 2, No 3 (2014) Searching for Events through Social Media: An Exploratory Study Abstract   PDF
Jose Pedro Ribeiro, João Paulo Peixoto
 
No 1 (2016): Special Number QRMCNM Social Media: Facebook and Police Major Planning Events. Abstract   PDF (Português (Portugal))
Sónia Morgado, Rui Ferraz
 
Vol 2, No 2 (2014) Socially Responsible Internal Communication? Analysing the Combined Effect of CSR and Internal Communication on Employees' Affective Bond to Organization. Abstract   PDF
Daniel Gomes, Vanda Asseiro, Neuza Ribeiro
 
Vol 3, No 4 (2015) The brand management: a perspective applied in the context of sports media Abstract   PDF
Bruno Miguel Sousa, Joaquim Silva
 
Vol 2, No 2 (2014) The Impact of Different TV Commercial Executional Cues on the Awareness of the Brand Facebook Profile: an empirical study with young adults. Abstract   PDF
Luisa Agante, Luca Sigot, Michelle Quintano
 
Vol 4, No 6 (2016) The Influence of Need for Touch in Multichannel Purchasing Behaviour. An approach based on its instrumental and autotelic dimensions and consumer´s shopping task Abstract   PDF
Roberto Manzano, Magdalena Ferran, Diana Gavilan, Maria Avello, Carmen Abril
 
Vol 4, No 7 (2016) The Influence of Risks Perception on the Purchase of Ecological Personal Care Products Abstract   PDF
Carolina Afonso, Helena Gonçalves, Diana Gavilán, Jesús García-Madariaga
 
No 2 (2017): Special Number MDB The influence of WOM and Peer Interaction in the Decision-Making Process of Generation Z within the family Abstract   PDF
Marta Cruz, Susana Costa e Silva, Joana César Machado
 
Vol 3, No 5 (2015) The newsletter in the context of Public Relations and Digital Communication Abstract   PDF (Português (Portugal))
Sandrina Teixeira, Paulo Cardoso, Nádia Pimenta
 
Vol 4, No 6 (2016) The Next Revolution in Mass Customization: An insight into the sneaker market. Abstract   PDF
Verónica Baena
 
No 2 (2017): Special Number MDB The Role of Digital Marketing: A perspective from Porto Hotels’ Managers. Abstract   PDF
Rita Abreu Leite, António Azevedo
 
Vol 6, No 10 (2018) The Role of the Positive Switching Costs in the Insurance Industry Abstract   PDF
Anabela Marcos
 
Vol 4, No 6 (2016) Una Revisión Sistemática del Papel del Tiempo en el Comportamiento del Consumidor Abstract   PDF
Juan A. García, Belén Ruiz
 
Vol 4, No 7 (2016) Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce Abstract   PDF
Susana Costa e Silva, Carla Carvalho Martins
 
Vol 5, No 9 (2017) Valores Societais em Portugal: Replicação do Projeto Globe 17 anos depois e implicações para a gestão. Abstract   PDF (Português (Portugal))
Helena Cristina Roque, Maria Rita Silva, Madalena Ramos, António Caetano
 
Vol 3, No 5 (2015) Vigilância Electrónica: uma realidade desconhecida para a generalidade dos portugueses Abstract   PDF (Português (Portugal))
Eduardo Teles, João Paulo Peixoto
 
No 3 (2018): Special Number QRMCNM Vozes de corpos marcados: um estudo qualitativo sobre significados emergentes Abstract   PDF (Português (Portugal))
Marta Rodrigues, Zélia Teixeira, Luís Santos
 
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