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Issue Title
 
Vol 11, No 21 (2023) Determinants of Green Smartphone Application Adoption for Sustainable Food Consumption Among University Students Abstract   PDF
Arian Matin, Tornike Khoshtaria, Nugzar Todua, Ola Bareja-Wawryszuk, Tomasz Pajewski, Nia Todua
 
Vol 12, No 22 (2024) Did you like, share and comment? An essay on the effect of the influencer image on the behavior of followers. Abstract   PDF
Evadio Pereira Filho
 
No 13 (2023): Special Number SM Digital Customer Experiences: A Multiple Case Study Approach of Malaysia Financial Institutions Abstract   PDF
Azira Ab Aziz, Peter Charles Woods
 
Vol 9, No 17 (2021) Digital, Marketing and Online Vídeo Ads: Brand Studies. Abstract   PDF
Jorge Remondes
 
Vol 11, No 21 (2023) Digital Marketing in Developing and Emerging Economies: A Systematic Review of Introductory Phase Features Abstract   PDF
Shimelis Tamirat, Shimelis Zewdie
 
Vol 10, No 19 (2022) Digital Media Influencers: A Systematic Literature Review Abstract   PDF (Português (Portugal))
Francisco Adriano Lima, Amélia Maria Brandão
 
No 17 (2025): Special Number IM Digitalization and internationalization: A bibliometric approach and content analysis Abstract   PDF
Lourdes Rivero-Gutiérrez, Alicia Blanco-Gonzalez, Pablo Cabanelas Lorenzo, Ana Plaza-Casado
 
No 9 (2021): Special Number SM Do Yoga Be Sustainable: Examination of sustainable consumer behaviour of yoga practitioner Abstract   PDF
Arif Yüce, Zozan Güneş
 
Vol 11, No 21 (2023) Driving Digital Connections: Integrated Strategies for Marketing, Social Media and Mobile Commerce Abstract   PDF
Jorge Remondes
 
Vol 5, No 9 (2017) Dynamic Marketing through Engagement: Answering the role of marketing functions. Abstract   PDF
Sumitro Sarkum, Bambang Agus Pramuka, Agus Suroso
 
No 5 (2019): Special Number TM E-Business e Plataformas de Colaboração: Uma estratégia para o trabalho em redes interorganizacionais nos destinos turísticos Abstract   PDF (Português (Portugal))
Thais de Oliveira Lima, Belem Barbosa, Carlos Costa
 
Vol 10, No 18 (2022) Effects of Advertising, Online Risk, Perceived Usefulness, and Reliability on Online Shopping Behavior Abstract   PDF
Qaribu Yahaya Nasidi, Isyaku Hassan, Muhamad Fazil Ahmad, Murtala Garba, Musa BaraU Gamji
 
No 11 (2022): Special Number MCCOVID-19 Effects of E-Business Adoption on Organizational Agility in the COVID-19 Context Abstract   PDF (Português (Portugal))
Pedro Manuel Espírito Santo, Patricia Milene Azinheira Cardoso, Alzira Maria Ascensão Marques
 
Vol 1, No 1 (2013) EFICÁCIA DAS NOVAS TECNOLOGIAS DA INFORMAÇÃO E COMUNICAÇÃO NA COMUNICAÇÃO INTERNA: FATORES DE SUCESSO Abstract   PDF
Rui Branco Lopes
 
Vol 6, No 10 (2018) Employees’ Perceptions of Internal Communication Processes and Communication Satisfaction in a Northern Portuguese Higher Education Institution Abstract   PDF
Ana Paula Rodrigues, Ana Cantante Cordeiro, Patrícia António, Carlos Pires, Rui Madeira
 
No 3 (2018): Special Number QRMCNM Empresas Familiares e a Dinâmica Família-Empresa: Pesquisa qualitativa. Abstract   PDF (Português (Portugal))
Matilde Diniz Camargos de Almeida, Iris Barbosa Goulart
 
No 14 (2024): Special Number MD Enhancing Brand Reliance: Unraveling the Impact of Brand Image and Trust on Online Repurchases in the Tourism Sector. Abstract   PDF
Chudamani Sriramneni, Babu GNPV, Suman Datta Sriramaneni
 
No 13 (2023): Special Number SM Enhancing Social Media Engagement for Logistics Services Branding Abstract   PDF
Cemre Serbetçioğlu, Aysu Gocer
 
Vol 1, No 1 (2013) Entre o ecrã e o teclado. A participação dos leitores no comentário às notícias do PÚBLICO online Abstract   PDF
Fábio Ribeiro
 
No 6 (2020): Special Number MEI Entrepreneurial Marketing: Conceptual Systematization in English and Portuguese Languages Abstract   PDF
Helder Antunes, João Lopes, Ana Sousa
 
No 3 (2018): Special Number QRMCNM Entrevistadores entrevistados Abstract   PDF (Português (Portugal))
Anna Poncela
 
Vol 2, No 2 (2014) Estratégia de Comunicação e Venda On-Line na Joalharia de Luxo Abstract   PDF
Joana Motta, Sandra Filipe, Maria Barbosa
 
No 11 (2022): Special Number MCCOVID-19 Estratégias Digitais de Combate aos Impactos da Pandemia Covid-19 no Contexto Empresarial Abstract   PDF (Português (Portugal))
Joana Santos, Ana Pinto Lima
 
Vol 3, No 4 (2015) Estrategias publicitarias en línea utilizada por la oferta de turismo médico plástico y estético: El caso de Tijuana, Baja California, México Abstract   PDF
Julio César Montiel Flores
 
Vol 4, No 7 (2016) Estudos sobre o comportamento do consumidor: as compras através de dispositivos móveis. Abstract   PDF (Português (Portugal))
Jorge Remondes
 
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