Browse Title Index

Issue Title
Vol 2, No 2 (2014) Socially Responsible Internal Communication? Analysing the Combined Effect of CSR and Internal Communication on Employees' Affective Bond to Organization. Abstract   PDF
Daniel Gomes, Vanda Asseiro, Neuza Ribeiro
Vol 3, No 4 (2015) The brand management: a perspective applied in the context of sports media Abstract   PDF
Bruno Miguel Sousa, Joaquim Silva
Vol 2, No 2 (2014) The Impact of Different TV Commercial Executional Cues on the Awareness of the Brand Facebook Profile: an empirical study with young adults. Abstract   PDF
Luisa Agante, Luca Sigot, Michelle Quintano
Vol 4, No 6 (2016) The Influence of Need for Touch in Multichannel Purchasing Behaviour. An approach based on its instrumental and autotelic dimensions and consumer´s shopping task Abstract   PDF
Roberto Manzano, Magdalena Ferran, Diana Gavilan, Maria Avello, Carmen Abril
Vol 4, No 7 (2016) The Influence of Risks Perception on the Purchase of Ecological Personal Care Products Abstract   PDF
Carolina Afonso, Helena Gonçalves, Diana Gavilán, Jesús García-Madariaga
No 2 (2017): Special Number MDB The influence of WOM and Peer Interaction in the Decision-Making Process of Generation Z within the family Abstract   PDF
Marta Cruz, Susana Costa e Silva, Joana César Machado
Vol 3, No 5 (2015) The newsletter in the context of Public Relations and Digital Communication Abstract   PDF (Português (Portugal))
Sandrina Teixeira, Paulo Cardoso, Nádia Pimenta
Vol 4, No 6 (2016) The Next Revolution in Mass Customization: An insight into the sneaker market. Abstract   PDF
Verónica Baena
No 2 (2017): Special Number MDB The Role of Digital Marketing: A perspective from Porto Hotels’ Managers. Abstract   PDF
Rita Abreu Leite, António Azevedo
Vol 6, No 10 (2018) The Role of the Positive Switching Costs in the Insurance Industry Abstract   PDF
Anabela Marcos
Vol 4, No 6 (2016) Una Revisión Sistemática del Papel del Tiempo en el Comportamiento del Consumidor Abstract   PDF
Juan A. García, Belén Ruiz
Vol 4, No 7 (2016) Understanding Portuguese Young Consumers’ Intention to use Mobile Commerce Abstract   PDF
Susana Costa e Silva, Carla Carvalho Martins
Vol 5, No 9 (2017) Valores Societais em Portugal: Replicação do Projeto Globe 17 anos depois e implicações para a gestão. Abstract   PDF (Português (Portugal))
Helena Cristina Roque, Maria Rita Silva, Madalena Ramos, António Caetano
Vol 3, No 5 (2015) Vigilância Electrónica: uma realidade desconhecida para a generalidade dos portugueses Abstract   PDF (Português (Portugal))
Eduardo Teles, João Paulo Peixoto
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