Analysis of Twitter posts about Shakira - BZRP Music Sessions #53
Abstract
The song “Shakira - BZRP Music Sessions #53” generated considerable audience interest. In this context, this research analyses Twitter posts about this song during the period from 11 to 18 January 2023. The main database consisted of a total of 295,869 posts collected with the specialised tool Brandwatch. Additionally, from the main database, a date-stratified random sample of 500 publications was drawn. A third database containing 207,099 nodes and 488,614 edges was also used as a starting point for using the social network analysis technique. The results obtained made it possible to identify: (1) interests, sentiments, and types of messages in the publications; (2) predominant sentiments and themes; (3) indicators of the publications network; and (4) which are the main communities or groups within the publications network. Thus, about the last point, three clearly defined communities were observed. In Piqué’s community, his businesses, such as the Kings League or personalities from Twitch and Casio, stood out. In Shakira’s community, the focus was musical, with some Latin American personalities and the Renault brand in Colombia gaining some relevance. At Bizarrap’s community, the focus was generally on songs, with the presence of record labels, digital platforms, and well-known personalities.
DOI: https://doi.org/10.54663/2182-9306.2025.v.13.n.24.115-138
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Copyright (c) 2025 Daniel C. Muntean, Juan A. García, Natalia Simón
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
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