Applied Marketing in Tourism and Communication in Social Networks

Abstract

Marketing applied in tourism and social media marketing are the two most explored themes in Number 12 of the International Journal of Marketing, Communication and New Media (IJMCNM).

Under the first theme, the formation of the image of tourist destinations that occur daily is a growing concern of the marketers. As Renner and Soares (2018) say, the process of image formation is very dynamic and is characterized by countless evaluations that the destinations suffer.

The communication of brands in social networks, according to the theme highlighted in this issue, emerges as a strategy of digital marketing because it creates opportunities due to the low cost and benefits provided by ease of use and rapid diffusion (Longley, AA, Anselmo, CR, Maia, C., Lunardi, G. & Munhoz, P., 2018).