IJMCNM, Vol 5, Issue 9, DECEMBER 2017

Jorge Remondes

Abstract


The reader will have online access to four research works about “Dynamic Marketing through Engagement: Answering the Role of Marketing Functions”, “Societal Values in Portugal: Replication of the Globe Project 17 years later and implications for management.”, “The Business Performance Determinants in Portugal” e “The (In)visible Brand, Impacts of Consumer Perceptions in the Low-Cost Clothing Market: The Primark’s case.”


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International Journal of Marketing, Communication and New Media

ISSN: 2182-9306

 

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