IJMCNM, Vol 5, Issue 9, DECEMBER 2017

Abstract

The reader will have online access to four research works about “Dynamic Marketing through Engagement: Answering the Role of Marketing Functions”, “Societal Values in Portugal: Replication of the Globe Project 17 years later and implications for management.”, “The Business Performance Determinants in Portugal” e “The (In)visible Brand, Impacts of Consumer Perceptions in the Low-Cost Clothing Market: The Primark’s case.”