Is Your Application Gender Biased?

Milena Lopes, Carl Vogel

Abstract


The process of design is underpinned by a solid methodology that comprises stages of research, creation and validation of the ideas in order to ensure that a product or a service will meet the users’ needs. However, in the realm of online dating applications, women reported to have a frustrating experience, marked by sexist remarks and offensive behaviour. When design fails to deliver a good experience and to meet women’s needs, one question rises: are applications biased in the beginning of the design process? This research proposes a method to investigate biases in the design of mobile experiences.


Keywords


Mobile applications; Gender biases; Online dating; Design methods

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International Journal of Marketing, Communication and New Media

ISSN: 2182-9306

 

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