Mediation Model of Social Media Usage within Organizations and its Impact on Employees during the Covid-19 Pandemic

Dr Muhammad Arsalan Nazir, Dr Qazi Ahmed


This study examined social media usage within organizations during the 

This study examined social media usage within organizations during the COVID-19 pandemic and its impact on employees' employment engagement, organizational engagement, organizational commitment, job satisfaction, and turnover intention. A quantitative method was employed using a sample size of 371 respondents, with convenient random sampling used for selection. Data was collected from most of the firms in Pakistan’s major cities using an online survey with a closed-ended questionnaire. The analysis was performed using a structural equation model of PLS. Our findings proved a positive and significant link between the use of social media and its influences on employees’ job and organizational engagement. A positive and statistically significant indirect relationship has also been found between social media and organizational commitment via job satisfaction and turnover intention. The study contributes to the field by verifying that social media is vital for employee performance and may subsidize employee engagement, which could decrease turnover intention.




Social media, job engagement, organizational engagement, organizational commitment, job satisfaction, turnover intention, COVID-19

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International Journal of Marketing, Communication and New Media

ISSN: 2182-9306

DOI: 10.54663/2182-9306

Qualis Periódicos - CAPES: B2



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