La Perception de L’Image de Marque de la Turquie par les Algériens: Application du Modèle Anholt
Abstract
This research focuses on the image of a country and its perception by foreigners. To do this, a literature review on a nation branding or is proposed. Subsequently, a quantitative study was conducted among 200 Algerian nationals residing in Algeria to measure their perceptions of the image of Turkey. The results show that the image of Turkey is globally present in the minds of Algerians. Often the most visible aspect of the image of a country is tourism and this is what was found during this research.
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International Journal of Marketing, Communication and New Media
ISSN: 2182-9306
DOI: 10.54663/2182-9306
Qualis Periódicos - CAPES: B2
REBIB: Q2
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Journal Citation Reports (JCR) 2021, 2022, 2023
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