La Perception de L’Image de Marque de la Turquie par les Algériens: Application du Modèle Anholt

Amel GRAA, Ahmed Amine TOU

Abstract


This research focuses on the image of a country and its perception by foreigners. To do this, a literature review on a nation branding or is proposed. Subsequently, a quantitative study was conducted among 200 Algerian nationals residing in Algeria to measure their perceptions of the image of Turkey. The results show that the image of Turkey is globally present in the minds of Algerians. Often the most visible aspect of the image of a country is tourism and this is what was found during this research.


Keywords


Image de marque, pays, Turquie, Modèle d’Anholt, Tourisme

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References


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International Journal of Marketing, Communication and New Media

ISSN: 2182-9306

 

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