Legal Protection of Customer Privacy on E-commerce: A comparative study of Iranian and American Law

Abstract

According to the most recent research, Iran's legal system needs to be continuously improved to keep up with international trends, particularly in the area of consumer rights. The Islamic Sharia, on which Iranian laws are based, may require further clarification and formulation in the form of legislative regulations that are appropriate when dealing with individuals. Equal rights for all parties involved in the contract and also the assistance of consumer rights are two essential provisions that should be included. Sharia prohibits a wide range of actions, but since the consumer is the mostvulnerable party associated with a contract, laws designed to safeguard him must be explicit and robust. This study compared Iranian regulations for consumer rights in e- commerce with American regulations using the descriptive method to describe, analyse, and compare them. The study's goal is to create Iranian laws and laws for e-commerce consumer rights. This study came to the conclusion that there is a need to create Iranian protection laws for consumers for e-commerce and raise awareness levels of the law using a variety of strategies, including education, advertising, government funding, and bolstering the functions of neighborhood associations that protect consumers. The study also shows that there are e-commerce fraud practices and techniques that require regulation and sanctions to protect consumers. A comprehensive law which safeguards private data across all digital purchases is also required, as are some of the restrictions within the Iranian e-commerce law.

DOI: https://doi.org/10.54663/2182-9306.2023.sn12.5-24