Os festivais musicais como experiência turística. Uma análise teórica

Marta Estrada, Jessica Sotos, Diego Monferrer

Abstract


Durante anos o setor espanhol turístico foi baseado de um modo quase exclusivo na promoção do sol e encalhou goste de pio para atrair visitas estrangeiras a nosso país. O esgotamento do padrão provocou a procura de alternativas novas que você / eles regenera e impele um dos motores principais de nossa economia. Neste contexto, é observada a irrupção de um consumidor novo que aspectos para outras alternativas turísticas, outra forma de viver suas férias, desfrutando experiências diferentes, vinícolas, cultural ou musical, entre outro. Este trabalho supõe uma primeira aproximação no estudo da experiência procurado pelo turista de festivais musicais, enquanto avaliando as dimensões consideradas em sua experiência e suas conseqüências no fluxo (satisfação) e ré posterior

 

 


Keywords


Festivais musicais Turismo, Experiência

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International Journal of Marketing, Communication and New Media

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