Opinion Aggregator Platforms in the Restaurant Sector: Experience, Relation and Satisfaction of the Users

Paula Lopes Rodrigues, Ana Sousa, Paulo Cardoso, Joel Vaz

Abstract


This work intends to understand to what level consumers collect information before going to a restaurant and if they know and use online food Apps for gathering information and restaurants reservation, and above all, if they trust these Apps. To understand consumer trust in online platforms, a set of variables was established with an emphasis on consumer happiness with the experience, consumer satisfaction, online brand relationship, online brand experience, and time availability. We used a quantitative methodology – PLS-SEM and Hayes Process - and data was gathered by an online survey collected in May 2021, for Portuguese consumers. The direct effect of the relations hypothesizes is conforming; however, the moderate effect of time availability only influences the relation between online brand experience and consumer’s happiness with the Apps. This study contributes to fulfilling the gap existing in the research on consumer rating food Apps.

 

DOIhttps://doi.org/10.54663/2182-9306.2023.v11.n21.90-111


Keywords


Online brand relationship; Online brand experience; Happiness; Consumer Satisfaction; Food Apps; PLS-SEM

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Copyright (c) 2024 Paula Lopes Rodrigues, Ana Sousa, Paulo Cardoso, Joel Vaz

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International Journal of Marketing, Communication and New Media

ISSN: 2182-9306

DOI: 10.54663/2182-9306

Qualis Periódicos - CAPES: B2

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