Organização e Comunicação Pública da Marca Património Mundial da UNESCO

Abstract

This article aims to publicize the Convention on the UNESCO World Heritage, signed in 1972, and the classification of the title of World Heritage mission, the historical context of UNESCO and the Committee responsible for the World Heritage List and the creation of the brand.

It also aims to realize the institutional organization and all organic chairing the application of a cultural site to be included in the UNESCO World Heritage List, in helping municipal or cultural bodies in a possible candidacy.

This article highlights the importance of implementation of public communication strategies aimed at creating a strong application to the Committee for the World Heritage Site and tourist promotion of cultural and universal heritage as a brand.