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Journal | Issue |
Title |
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International Journal of Marketing, Communication and New Media | No 15 (2024): Special Number MBP |
Marketing & Business Perspectives: Fostering AI as a Tool for Wellbeing. |
Abstract
PDF
|
Jorge Remondes, Luisa M. Martinez, Isabel Machado, Ricardo Abreu |
|
International Journal of Marketing, Communication and New Media | No 2 (2017): Special Number MDB |
Marketing and Digital Business |
Abstract
PDF
|
Jorge Remondes, Maria Teresa Piñeiro, Belém Barbosa |
|
International Journal of Marketing, Communication and New Media | Vol 1, No 1 (2013) |
Marketing, Communication and New Media |
Abstract
PDF
|
Jorge Remondes Sousa |
|
International Journal of Marketing, Communication and New Media | No 6 (2020): Special Number MEI |
Marketing, Entrepreneurship and Innovation in the Digital Era |
Abstract
PDF
|
Marco Lamas, Carlos Marques, Ana Rodrigues, Loreto Fernández, Jorge Remondes |
|
International Journal of Marketing, Communication and New Media | No 11 (2022): Special Number MCCOVID-19 |
Marketing in the Context of COVID-19 |
Abstract
PDF
|
Andreia Silva, Sandrina Teixeira, Maria Antónia Rodrigues, Jorge Remondes |
|
International Journal of Marketing, Communication and New Media | No 6 (2020): Special Number MEI |
Marketing Relacional na Mira da Disrupção Digital: Pérolas e perigos da implementação de um sistema de CRM em B2B |
Abstract
PDF (Português (Portugal))
|
Dora Maria Simões, Hanna Karachun |
|
International Journal of Marketing, Communication and New Media | No 17 (2025): Special Number IM |
Marketing, Sustainability, and Internationalisation: Strategies and Organisational Performance for Global Competitiveness. |
Abstract
PDF
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Pedro Mendonça Silva, José Duarte Santos, Anabela Fragata, Jorge Remondes |
|
International Journal of Marketing, Communication and New Media | Vol 11, No 21 (2023) |
Mediation Model of Social Media Usage within Organizations and its Impact on Employees during the Covid-19 Pandemic |
Abstract
PDF
|
Dr Muhammad Arsalan Nazir, Dr Qazi Ahmed |
|
Portuguese Journal of Finance, Management and Accounting | Vol 6, No 12 (2020) |
Medição de resultados e desempenho organizacional: um estudo exploratório às perceções dos responsáveis de organizações sociais em Portugal |
Abstract
PDF
|
Susana Bernardino, J. Freitas Santos |
|
International Journal of Marketing, Communication and New Media | Vol 2, No 2 (2014) |
Mensuração do Apego à Marca de Alunos de um Curso Superior de uma Universidade Pública Federal no Brasil |
Abstract
PDF
|
Simone Portella Teixeira de Mello, Gustavo da Rosa Borges |
|
International Journal of Marketing, Communication and New Media | No 1 (2016): Special Number QRMCNM |
Merchandising in the pharmaceutical segment: an evaluation of the applicability of this tool in Salvador pharmacies. |
Abstract
PDF (Português (Portugal))
|
Vinícius Santos, Tânia Benevides |
|
International Journal of Marketing, Communication and New Media | No 7 (2020): Special Number QRMCNM |
Mixed Methods: A third research paradigm. The example of the Public Policies and Social Programs Evaluation. |
Abstract
PDF
|
Manuela Mejia |
|
Portuguese Journal of Finance, Management and Accounting | Vol 7, No 13 (2021) |
Modelos de Negócio e Internacionalização: O caso da Jump Willy |
Abstract
PDF
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Rita Bourbon, Marco Lamas |
|
International Journal of Marketing, Communication and New Media | Vol 9, No 16 (2021) |
Moderate Effect of Satisfaction on Intention to Follow Business Profiles on Instagram |
Abstract
PDF
|
Marcin Lenartowicz, Artur Strzelecki |
|
International Journal of Marketing, Communication and New Media | Vol 8, No 14 (2020) |
Music sales and artists popularity on social media |
Abstract
PDF
|
Andrzej Szymkowiak, Bartosz M. Kubala, Marcin Adam Antoniak |
|
International Journal of Marketing, Communication and New Media | No 15 (2024): Special Number MBP |
Navigating the AI Revolution: Tools and Skills Transforming Marketing Practices |
Abstract
PDF
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Giovanna Lacerda, Mafalda Nogueira |
|
Portuguese Journal of Finance, Management and Accounting | Vol 5, No 10 (2019) |
Níveis de Procrastinação e Autorregulação dos Estudantes das Gerações x, y e z: um estudo comparativo entre Brasil e Portugal nos cursos das áreas empresariais. |
Abstract
PDF
|
Thamara Prediger Formighieri, Sidnei Celerino Da Silva, Delci Grapegia Dal Vesco, Denize Cavichioli, Sónia Basto Carvalho |
|
Portuguese Journal of Finance, Management and Accounting | Vol 9, No 17 (2023) |
O BSC como indutor dos processos de mudança organizacional: estudo de caso numa empresa com reduzida cultura de gestão estratégica |
Abstract
PDF
|
Amélia Maria Martins Pires, Ana Isabel Rodrigues Fernandes, Carla Nunes |
|
International Journal of Marketing, Communication and New Media | Vol 6, No 10 (2018) |
O Comportamento do Consumidor perante as Ações Promocionais no Ponto de Venda |
Abstract
PDF (Português (Portugal))
|
Sandra Filipe, Anabela Rocha, Diana Vilhena |
|
International Journal of Marketing, Communication and New Media | Vol 2, No 3 (2014) |
O Comportamento dos Consumidores no Sector Segurador: Uma Aproximação com Focus Group. |
Abstract
PDF
|
Sérgio Dominique-Ferreira, Sérgio Dominique-Ferreira, Pedro Quelhas Brito, Fernando Amorim |
|
International Journal of Marketing, Communication and New Media | No 10 (2021): Special Number QRMC |
O Efeito da Participação no Festival (MEO) Sudoeste na Construção da(s) Imagens sobre o Destino: Pressupostos e procedimentos de análise de um ‘constructo chapéu’ do marketing turístico |
Abstract
PDF (Português (Portugal))
|
Ana Isabel Rodrigues, Sandra Saúde |
|
International Journal of Marketing, Communication and New Media | Vol 11, No 20 (2023) |
O Efeito Moderador do Patrocínio no Impacto do Influenciador Digital no Comportamento do Consumidor |
Abstract
PDF (Português (Portugal))
|
Amélia Maria Pinto da Cunha Brandão, Ana Nascimento |
|
Portuguese Journal of Finance, Management and Accounting | Vol 4, No 8 (2018) |
O efeito “barn door closing” nos fundos de investimento de acções em Portugal |
Abstract
PDF
|
Júlio Lobão, Samuel Correia |
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Portuguese Journal of Finance, Management and Accounting | Vol 5, No 10 (2019) |
O empreendedor social no Brasil: A importância do perfil, motivações e perceções na criação de iniciativas sociais |
Abstract
PDF
|
Daniela Carneiro, Susana Bernardino |
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Portuguese Journal of Finance, Management and Accounting | Vol 6, No 12 (2020) |
O essencial sobre a tripla responsabilidade dos contabilistas certificados em Portugal: síntese e visão panorâmica |
Abstract
PDF
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Vanessa Araújo, Miguel Gonçalves, Conceição Marques |
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