Browse Title Index


 
Journal Issue Title
 
International Journal of Marketing, Communication and New Media No 15 (2024): Special Number MBP Marketing & Business Perspectives: Fostering AI as a Tool for Wellbeing. Abstract   PDF
Jorge Remondes, Luisa M. Martinez, Isabel Machado, Ricardo Abreu
 
International Journal of Marketing, Communication and New Media No 2 (2017): Special Number MDB Marketing and Digital Business Abstract   PDF
Jorge Remondes, Maria Teresa Piñeiro, Belém Barbosa
 
International Journal of Marketing, Communication and New Media Vol 1, No 1 (2013) Marketing, Communication and New Media Abstract   PDF
Jorge Remondes Sousa
 
International Journal of Marketing, Communication and New Media No 6 (2020): Special Number MEI Marketing, Entrepreneurship and Innovation in the Digital Era Abstract   PDF
Marco Lamas, Carlos Marques, Ana Rodrigues, Loreto Fernández, Jorge Remondes
 
International Journal of Marketing, Communication and New Media No 11 (2022): Special Number MCCOVID-19 Marketing in the Context of COVID-19 Abstract   PDF
Andreia Silva, Sandrina Teixeira, Maria Antónia Rodrigues, Jorge Remondes
 
International Journal of Marketing, Communication and New Media No 6 (2020): Special Number MEI Marketing Relacional na Mira da Disrupção Digital: Pérolas e perigos da implementação de um sistema de CRM em B2B Abstract   PDF (Português (Portugal))
Dora Maria Simões, Hanna Karachun
 
International Journal of Marketing, Communication and New Media No 17 (2025): Special Number IM Marketing, Sustainability, and Internationalisation: Strategies and Organisational Performance for Global Competitiveness. Abstract   PDF
Pedro Mendonça Silva, José Duarte Santos, Anabela Fragata, Jorge Remondes
 
International Journal of Marketing, Communication and New Media Vol 11, No 21 (2023) Mediation Model of Social Media Usage within Organizations and its Impact on Employees during the Covid-19 Pandemic Abstract   PDF
Dr Muhammad Arsalan Nazir, Dr Qazi Ahmed
 
Portuguese Journal of Finance, Management and Accounting Vol 6, No 12 (2020) Medição de resultados e desempenho organizacional: um estudo exploratório às perceções dos responsáveis de organizações sociais em Portugal Abstract   PDF
Susana Bernardino, J. Freitas Santos
 
International Journal of Marketing, Communication and New Media Vol 2, No 2 (2014) Mensuração do Apego à Marca de Alunos de um Curso Superior de uma Universidade Pública Federal no Brasil Abstract   PDF
Simone Portella Teixeira de Mello, Gustavo da Rosa Borges
 
International Journal of Marketing, Communication and New Media No 1 (2016): Special Number QRMCNM Merchandising in the pharmaceutical segment: an evaluation of the applicability of this tool in Salvador pharmacies. Abstract   PDF (Português (Portugal))
Vinícius Santos, Tânia Benevides
 
International Journal of Marketing, Communication and New Media No 7 (2020): Special Number QRMCNM Mixed Methods: A third research paradigm. The example of the Public Policies and Social Programs Evaluation. Abstract   PDF
Manuela Mejia
 
Portuguese Journal of Finance, Management and Accounting Vol 7, No 13 (2021) Modelos de Negócio e Internacionalização: O caso da Jump Willy Abstract   PDF
Rita Bourbon, Marco Lamas
 
International Journal of Marketing, Communication and New Media Vol 9, No 16 (2021) Moderate Effect of Satisfaction on Intention to Follow Business Profiles on Instagram Abstract   PDF
Marcin Lenartowicz, Artur Strzelecki
 
International Journal of Marketing, Communication and New Media Vol 8, No 14 (2020) Music sales and artists popularity on social media Abstract   PDF
Andrzej Szymkowiak, Bartosz M. Kubala, Marcin Adam Antoniak
 
International Journal of Marketing, Communication and New Media No 15 (2024): Special Number MBP Navigating the AI Revolution: Tools and Skills Transforming Marketing Practices Abstract   PDF
Giovanna Lacerda, Mafalda Nogueira
 
Portuguese Journal of Finance, Management and Accounting Vol 5, No 10 (2019) Níveis de Procrastinação e Autorregulação dos Estudantes das Gerações x, y e z: um estudo comparativo entre Brasil e Portugal nos cursos das áreas empresariais. Abstract   PDF
Thamara Prediger Formighieri, Sidnei Celerino Da Silva, Delci Grapegia Dal Vesco, Denize Cavichioli, Sónia Basto Carvalho
 
Portuguese Journal of Finance, Management and Accounting Vol 9, No 17 (2023) O BSC como indutor dos processos de mudança organizacional: estudo de caso numa empresa com reduzida cultura de gestão estratégica Abstract   PDF
Amélia Maria Martins Pires, Ana Isabel Rodrigues Fernandes, Carla Nunes
 
International Journal of Marketing, Communication and New Media Vol 6, No 10 (2018) O Comportamento do Consumidor perante as Ações Promocionais no Ponto de Venda Abstract   PDF (Português (Portugal))
Sandra Filipe, Anabela Rocha, Diana Vilhena
 
International Journal of Marketing, Communication and New Media Vol 2, No 3 (2014) O Comportamento dos Consumidores no Sector Segurador: Uma Aproximação com Focus Group. Abstract   PDF
Sérgio Dominique-Ferreira, Sérgio Dominique-Ferreira, Pedro Quelhas Brito, Fernando Amorim
 
International Journal of Marketing, Communication and New Media No 10 (2021): Special Number QRMC O Efeito da Participação no Festival (MEO) Sudoeste na Construção da(s) Imagens sobre o Destino: Pressupostos e procedimentos de análise de um ‘constructo chapéu’ do marketing turístico Abstract   PDF (Português (Portugal))
Ana Isabel Rodrigues, Sandra Saúde
 
International Journal of Marketing, Communication and New Media Vol 11, No 20 (2023) O Efeito Moderador do Patrocínio no Impacto do Influenciador Digital no Comportamento do Consumidor Abstract   PDF (Português (Portugal))
Amélia Maria Pinto da Cunha Brandão, Ana Nascimento
 
Portuguese Journal of Finance, Management and Accounting Vol 4, No 8 (2018) O efeito “barn door closing” nos fundos de investimento de acções em Portugal Abstract   PDF
Júlio Lobão, Samuel Correia
 
Portuguese Journal of Finance, Management and Accounting Vol 5, No 10 (2019) O empreendedor social no Brasil: A importância do perfil, motivações e perceções na criação de iniciativas sociais Abstract   PDF
Daniela Carneiro, Susana Bernardino
 
Portuguese Journal of Finance, Management and Accounting Vol 6, No 12 (2020) O essencial sobre a tripla responsabilidade dos contabilistas certificados em Portugal: síntese e visão panorâmica Abstract   PDF
Vanessa Araújo, Miguel Gonçalves, Conceição Marques
 
226 - 250 of 386 Items << < 5 6 7 8 9 10 11 12 13 14 > >>